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Unique campaign for pooling in donations @ PM relief Fund
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To
create awareness about water crisis in villages
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And
raise funds for water harvesting
MUMBAI: In
a unique Gandhi Jayanti Day initiative,
Public Relations Council of India (PRCI) - the premier body of PR, advertising, media and
HR professionals - has launched a nationwide drive called #20plenty4water to have donations pooled in for water
harvesting and conservation projects under the Prime Minister’s relief Fund.
The objective of the multi-media
campaign, being launched through PRCI’s 20 plus pan-India chapters, is to
appeal to people to donate just Rs 20 which is the average cost of a packaged
drinking water bottle
“This being the festive
season, we tend to spend on various luxuries and it is not difficult for us to
set aside Rs 20, the cost of a bottle of water, to help our farmers and other
drought hit people across India,” said B
N Kumar, national president of PRCI.
PRCI
Chairman Emeritus and Chief Mentor M B Jayaram
said: “we appeal to people to donate Rs 20 each – the cost of a packaged water
bottle – to the PM’s Relief Fund. It is something easy for us to do and anyone can
do it. We can contribute at our individual levels and corporates can match the
donation in the manner that they deem fit.”
PRCI is the national body of
professionals drawn from public relations, advertising, media and HR, apart
from academicians. PRCI also has a youth wing called Young Communicator Club
(YCC), comprised of mass communication students.
PRCI has appealed to the
Prime Minister to help spread the good word about the unique donation drive and
utilize the money collected for water harvesting and conservation projects
across various states.
The donations can be easily sent
to the Prime Minister's Relief Fund by logging into
It might appear to be a drop
in the ocean, but collectively, if a million people contribute, it would amount
a million litres of water, Kumar said and expressed the hope that campaign will
become viral and lead to serving the cause of drinking water.
