Say 'No' to discrimination - Bengaluru PRCI-YCC celebrate Daughters’ Day

#Shakti4Beti draws wide applause

BENGALURU: Celebrating Daughter’s Day on Sunday with the theme #Shakti4Beti in memory of Kalpana Chawla the Indo- American NASA astronaut who died in the Space Shuttle Columbia Disaster, PRCI-YCC felicitated six young women achievers awarded scholarship to a girl student from economically backward section.

Social activist Dr. AkkaiPadmashali, fitness expert Wanita Ashok, playback singer Supriya Lohit, police constable Archana, Pragati TV, head of operations, Shilpashree, and head of marketing & exports, Peenya Industrial Gases Pvt. Ltd Laksmi Pillay, were presented awards for being women achievers.

Awardees Dr.Akkai Padamashali & Supriya Lohit

Scholarships were awarded to Hirshita who scored 93.12% in SSLC and financial assistance was extended to Nishanka B.R., a Press Club office helper.

The event was organized by  Public Relations Council  of India (PRCI) and Young Communicators Club (YCC), who have been holding this event for the past seven years. 

This year, PRCI and YCC launched a movement called ‘Swabhiman’ to empower the girl child. Swabhiman is a non-violent movement to empower women through Public Relations.

Well-known poet and Lyricist Dr Doddarange Gowda, a Padmashree awaredee, Dr. N.S Leela, the driving force behind Agastya Foundation Connecting the Dot an Organisation taking science to rural India and forging new educational methods aiming to bring about a change in the pattern of education, spoke.

PRCI-Bengaluru also launched its house journal VAAGMI. 

Dr Gowda, a Padmashree awaredee, said society should not discriminate women. Both male and female are interdependent. It is sad to see the discrimination rising even at high levels in the society. He likened woman to a doctor of the family as she take care of the family’s health. Her presence is seen in every walk of life – from the sky to the earth, he said.

Skit by Cauvery Kanya Gurukulam students

Dr. N.S Leela asked the society to stop thinking that a woman is dependent. The voice of women power is reaching its new heights. We require these type of events and programmes to make the presence of womanhood felt, she said and appreciated the awardees belonging to different fields.

Dr. Akkai is a male-to-female Transwoman, social activist. Her journey is one of courage and determination. From begging on the streets and participating in sex work for two square meals a day, she is now an activist that has inspired many.

Padmashali has filed a petition in the Supreme Court of India against Section 377 stating that the colonial law is in violation of the constitutional rights as well as the 2014 National Legal Service Authority judgment. She was invited by the International Bar Association to speak about the legal rights of sexual minorities, in a conference held at Tokyo in October 2014. She is the first transgender person to receive an honorary doctorate from the Indian Virtual University for Peace and Education.

Constable, Karnataka State Police posted at Electronic City Police Station, Bengaluru, Archana showed exemplary humane concern by breastfeeding an abandoned child on May 30th, 2018. The newborn was found by a rag-picker at a construction site, stuffed in a plastic bag with his umbilical cord twisted around his neck. This simple act by a young mother of a three-month old baby demonstrated her courage, strength and hope for all of us.

Team PRCI-YCC Bengaluru

Mr MB Jayaram, Chairman Emeritus and Chief Mentor of PRCI expressed gratitude to all guests for participating in the event. He also mentioned that daughters are our pride to our nation and equal opportunities have to be given to them. Empowering the girl child would bring a positive change to the society.

Dr LataT S, Chairperson PRCI Bangalore  explained that through the Young Communicators Club (YCC), the youth wing of PRCI, the organisation holds seminars, conferences, workshops and internships. 

A skit by 17 girl students from Cauvery Kanya Gurukulam of Srirangapatna and a play SEE ME AS WE by Acharya Institute of Graduation Students were the other highlights of the event.

#Shakti4Beti campaign was launched in 2016, urging Prime Minister Narendra Modi to declare 1 July as Daughter’s Day in memory of astronaut Kalpana Chawla. This campaign falls in line with the Union government’s campaign ‘BetiBachaoBetiPadhao’ to communicate the issue of security of the girl child. PRCI has been trying to create awareness about such an empowerment of girls and women.

Level-playing field for Girls, please!

#Shakti4Beti - a stage show at PRCI Bengaluru event in progress. Pix: DIVYA VENKAT POGARU

As PRCI celebrates Daughters’ Day to commemorate late Indo-US astronaut Kalpana Chawla, here are some random thoughts by M B JAYARAM, Chief Mentor and Chairman Emeritus of the national communicators body

Kalpana Chawla has been inspiration for many girls as she demonstrated to us as to how one reach the sky with hard work, determination and above all focused approach.

All that girls need proper opportunities and you see how they excel.

In this context, let me mention that PRCI has aptly chosen #Shakti4Beti as our focused theme to empower the girl child.

India is a society of contrasts and even contradictions.

On the one hand the society worships deities such as Durga as the symbol of Shakti or triumph of good over evil, and Lakshmi as the Goddess of Wealth, while on the other girls and women are still being subjected to ill-treatment.

Even in the 21^st century, and at a time when India is racing to emerge as an economic super power, it is really sad that women and girls are discriminated against. Gender disparity is still a major socio-economic issue.

Isn’t is a sad commentary on the society in general that we need to have women welfare departments and women rights commission as though they are some endangered species?

 I do not think that many right thinking women would crave for privileges and any special treatment – be it at home, school/college or even at work places.

Girls just want level playing field. PRCI also supports the same thought when wesays Shakti4beti.

Women always excelled if they are given freedom as men and not shackled with anti-women practices.

Apart from mythology, even history has innumerable examples of women doing wonders. Take the case of Rani Lakshmibai of Jhansi, or for that matter freedom fighters such as Sarojini Naidu who were in the forefront of struggle against British tyranny. Kasturba worked silently with Mahatma Gandhi. In post -independent India too women have done as good as men and even better at times.

In education, sports, social service, politics, management, movies, corporate sector – you name it, you have women excelling.

Even at PRCI, we have many women working with their men that too without any inhibitions and issues! In fact, the Daughters Day event at Bengaluru was successfully led several women office-bearers.

But it is still sad that the ratio of women coming out into the open isn’t  very encouraging.

Majority of girls and women are still being relegated to domestic work and the kitchen.

But with increasing education and the society becoming liberal, things should improve and the girl child will get empowered.

I am of the strong opinion that the empowerment begins at home.

Mothers, more than anyone else, should unshackle themselves and treat their daughters on par with boys.

This thought has to be communicated well through various means of communication, including social and traditional media.

I know social media is a double edged sword. I am sure with proper use it will help us cut through the mindset against the girl child.

Shakti4beti will have achieved what it is meant for.

I sincerely hope that we will not have to celebrate daughters’ day specially. We shall work towards observing  a Skill Development or Talent Promotion Day, next year!

But to achieve this PRCI will have to do aggressive communication which I am sure our teams are capable of.

Finally, let me say: Shakti4Society – not mere for Beti!

#Shakti4Beti –campaign to empower girl child

Need to go beyond #BetiBachaoBetiPadhao, 

say communication activists

MUMBAI/BENGALURU, June 15: With #Shakti4Beti as theme  focusing on empowering the girl child, a social communication campaign has been launched.

In an annual event, National communicators body Public Relations Council of India (PRCI) observes July 1 – the official birth anniversary of Indo-US astronaut late Kalpana Chawla – as the Daughters’ Day to draw the attention of the society on issues related to the girl child.

A skit focusing on Daughers being enacted at SIMSR, Mumbai, last July

 “We are inspired by the government’s campaign #BetiBachaoBetiPadhao,” said PRCI governing council chairman B N Kumar. “PRCI is keen that the society goes beyond protecting and educating the girl child. As a democratic, civilized society we must empower the girl child so that she plays a niche role in the nation building activities, Kumar, who is also a social communication activist, said.

“A girl child in India continues to be given a raw treatment,” said PRCI chief mentor and chairman emeritus M B Jayaram. “Be it in rural areas, agriculture fields or even in places of work and bollywood, women have been complaining of discrimination,” he said and stressed that women deserve level playing field.

“How can we even imagine the New India-2022 story without the active involvement of daughters,” asked educationist and chairperson of PRCI’s youth wing Young Communicators Club Geetha Shankar. Enough has been said and written about girls and boys working as equals, but precious little has been done, she said and stressed: “Women do not crave for any favours. Please do not put any obstacles in our growth,” she said.

...at Bengaluru, last year

The campaign launched today will culminate around July 1. Apart from holding events around #Shakti4Beti or #EmpoweringDaughter, PRCI and YCC will hold a series of activities across its chapters in various cities such as Bengaluru, Mumbai, New Delhi, Kochi, Chennai, Kolkata, Bhubaneswar and Chandigarh mobilizing communication students from universities and colleges to do the messaging.

Contests in debates, short films, photography, poster design, and street play will be held apart from social media campaigns. An online petition addressed to the President of India, Women and Child Welfare Minister and the National Women’s Rights Commission will be launched requesting listing out an agenda towards ensuring a level playing field for the girl child, PRCI said.

Snapshot of Daughters' Day '17 event at Kochi 

PRCI-YCC award inspires her - Young Nitignya's gets place for pre-school

Young student from Mumbai Nitignya Waghela received the Kautilya Award for Student Social Service for her exemplary work in promoting education among the children of poor. She helped at least a hundred children get education and PRCI has adopted one girl nominated by her Shiksha Foundation. Please check this moving letter from her.

  

Hi,

B N Kumar sir and PRCI:

Thank you so much for the award from PRCI-YCC, presented during the Pune Conclave.

After receiving the award from the chief guest Mr. Kumar Ketkar at Symbiosis Vishwabhavan, on 10th march 2018, I developed confidence and  started my work with full enthusiasm on my dream project to start a pre-school for the children below the age group of 8 years

i.e from lower KG TO 2ND standard.

This project is for for those kids whose parents keep migrating from one place to another and due to the lack of documents they do not get admission in any other government/private school.

Therefore, the agenda of this free school is to provide basic education as well as a the school leaving certificate. The Shiksha Foundation with which I have been associated for few years already has the permission to run a school till 4th class.

But a major problem that we faced each and every time was place for the school premises which meant lot of funds which we do not have.

Nitignya receiving the inspiring PRCI-YCC award from Kumar Ketkar, now Rajya Sabha MP

On receiving the YCC award, my confidence levels doubled and I was inspired to work on the school project with added vigour!, I also used the award in support of my dream project. All that I needed was an inspiration and new drive which, sir,  I got from PRCI-YCC.

Thank you so much BNK sir and PRCI.

While promoting the project, I met a Mr. Sudhakar Kamath who ffully understood the concept and expressed his readiness to give 4,000 sq ft to run the school at Palghar-Manor on the putskirts of Mumbai, that too on a lease of just Rs. 10/-

He has also promised to fulfill all the requirements by October 2018.

It is the stepping stone towards realising dream and I have no words to express my appreciation to the encouragement that I received from PRCI-YCC.

With your and PRCI’s blessings, I am sure, we will succeed in providing basic, quality education to the children of migrant labour.

Thank You So Much Sir

Regards

NITIGNYA WAGHELA

Yess, we voted!

Snapshots of PRCI fraternity which celebrated democracy by voting in Bangalore today. 

PRCI firmly believes that Communication and Democracy go together.

Young Communicators Conclave. March 09, 2018. Pune

ABCD - Aapki Beti Chalayegi Duniya

Daughters’ Day Ideas flourish at Somaiya Vidya Vihar

By SRUJAN MADDULA

We are Daughters - We are Power!

MUMBAI: A Day as Special as its name, the Daughter’s Day, calls for a Special Event.

PRCI and YCC Mumbai, along with Public Relations & Branding Committee and Women Development Cell, KJ Somaiya Institute of Management Studies, and Research organised ‘Shikshit-BetiSaksham Bharat’ programme on 10^th July 2017 at the Vidyavihar campus, Mumbai.

A total of 24 teams participated in the event out of which 5 teams qualified for the final round.

David Franklin, Vice President of PRCI-Mumbai, Shreya Banda, YCC Cordinator, Aditi Rajani Head of PR and Communications, Somaiya VidyaVihar, Prof. Asha Bhatia,(Head of Enactus Somaiya Social Cell, SIMSR,  Hardeep Singh, Head of Branding, SIMSR, were among those who encouraged the finalists.

AapkiBetiChalayegiDuniya

‘ShikshitBetiSaksham Bharat’ competition started off on a high note and the momentum was maintained by some of the outstanding performances in the form of Advertisement, NukkadNatak, Powerpoint presentation, etc. by the teams. Team AapkiBetiChalayegiDuniya (ABCD) outshone everybody else and went home with the 1^st prize and Team Chaturbhuj stood second displaying a contented and cheerful acceptance.

Every team’s effort was well appreciated by all the judges.   David Franklin pointed out the flaws and scope of improvements as well as appreciated the unparalleled efforts put in by the students. Also the rest of the panellists boosted students’ morale and enlightened the audience with their insightful thoughts.

The aim of the event to spread awareness about Sikshit Beti – Saksham Bharat which the student community and faculty appreciated.

Kudos to Winners!

For picture gallery: https://drive.google.com/open?id=0B_p_EuwVccQoR2p0XzdyUGhCVkU

St.Claret hosts new YCC unit

New YCC takes off

BENGALURU, July 19: A new of PRCI’s Young Communicators’ Club (YCC) was born at t St.Claret College, Bangalore today.

M.B JAYARAM – Founder, Chairman-Emeritus & Chief Mentor - PRCI, Geetha Shankar – Director, Governing Council-PRCI & National Chairperson –YCC , Maya Chandra – Chairperson – YCC Karnataka    and Prashanth - Secretary - YCC Karnataka were present.

The event was led by Rev.Fr Dr.Sabu George, Principal and Rev.Fr Vineeth George, Vice-Principal - St.Claret College. In all, 80 students of Journalism & Mass Communication becale YCC members at the event.

Jayaram also launched the College's YouTube Channel - BOOKMARK, and spoke to the students on the need to focus on their careers.

Geetha Shankar highlighted the need for a fiery passion and commitment among the students to succeed in life. Maya Chandra briefed the audience about YCC and its objectives.

Manasa Gowda - Assistant Professor of Mass Communication & Journalism, St.Claret College took over as the YCC Faculty Coordinator and Jayasurya as the YCC student coordinator.

Bengaluru rocks with Daughters' Day event

Click on this video link for a stunning short film

BENGALURU: The Annual Daughter’s Day 2017 event organized by PRCI-YCC Bangalore was an evening of celebration, recognition, pride and honour.

An eclectic blend of high profile guests, young women achievers, entertainers and an enthusiastic audience of students and invitees made sure that this event held at RV Teacher’s College Auditorium, Bangalore, was a benchmark one.

The event started off with a dance by PETALS – a Sri Lankan student dance group from Acharya College, Bangalore, followed by a divine invocation.

Dr. BK Ravi – Chairman - Bangalore Chapter-PRCI and Registrar, Bangalore University, welcomed while Maya Chandra, Chairperson-YCC, Karnataka, spoke about the concept of Daughter’s Day being celebrated in memory of Indo-US astronaut Kalpana Chawla.

The various speakers complemented PRCI for choosing the theme - “Shikshit Beti. Shaksham Bharat”.

Winners all smiles with VIP guests and PRCI-YCC office bearers

Dr.Venkat Rao, Vice-Chancellor National Law School University, Bangalore, spoke on the super power of women, and said that if there any disappointment in his life it is the fact that he does not a daughter though he has two dons.

Dr.Sabiha Bhumigouda, Vice-Chancellor-Akkamahadevi Women’s University, Vijayapura  (Karnataka’s only all women University) appreciated  the design concept of the woman’s hands with mehendi on the backdrop for the event that depicted all the things that women manage and succeed. She expressed that women are leading the way to a brighter India, and events like these are essential to catalyze and motivate them further.

Ms.Roopa MV, Scientist-ISRO in her Keynote Speech discussed the role of women scientists at ISRO and gave exciting insights into ISRO’s work. This was an apt tribute to the work of Kalpana Chawla, who has inspired us at PRCI-YCC to organize Daughter’s Day every year.

VR Satyanarayana, a life coach spoke on the need to be spirited and focused.

This year’s  theme of “Shikshit Beti. Shaksham Bharat” was literally brought to life, meaningfully on stage and on screen.

A scholarship was presented by Mr.Kusumakar Shetty to  Vinitha – daughter of a domestic help who is studying 9^th standard, and wants to study further.

The real life story of Anwar Pasha and Farida was emotionally captured in a short film, produced and directed by Maya Chandra – Head-YCC Karnataka.

This story brought out the odds and communal objections that these parents are undergoing just to educate their only daughter Simran – who has a dream of becoming a teacher.

PRCI-YCC presented the Daughters’ Day awards to a galaxy of young women achievers from diverse walks of life :

• Vasanthakumari – an organic farmer and activist
• Tejaswini Rajesh – a television serial artiste
• Savitha Parbat – Metro Train operator
• Rashmi Belur – Journalist
• Anjali KR – Artiste and dancer
• Shruti Mohan – digital media specialist and social activist
• Varijashree Venugopal – Musician - singer, flutist and composer
• Lavanya – swimming prodigy
• Puja Acharya – prodigy shadow play performer
• Divya Banda Pogaru – Art-based Learning

 

Let's sing for the girl child!

Samadhaan – an NGO performed a powerful silent street play that depicted the trauma of suicides among the youth, and how timely intervention can prevent such incidents. The play stressed on the need for women to have self-confidence and self-belief in spite of  hardships in life.  

The evening concluded with a scintillating shadow play performance by our prodigy awardee – Puja Acharya and golden oldies sung by popular playback singers.

The event was supported by Rashtreeya Shikshana Samithi Trust (RSST) and powered by Business Tycoon Academy and Udupi Ruchi, a local instant food brand.

‘Multi-tasking? Learn it from your mother!’

KOLKATA: Communication students from Birla Global University and Kolkata University enthusiastically participated in a seminar on Public Relations : New Trends and Challenges, hosted jointly by the PRCI, Kolkata and Bhubaneswar Chapters in association with the YCC units,  in Kolkata, recently.

A student posing questions at the seminar

The Public Relations department of Eastern Railway supported the event by organizing it at Riveira, Eastern Railway Officers Club (Howrah Division).

Dr Badri Narayan, Divisional Railway Manager, who was the chief guest, advised communicators to be innovative even while conveying simple messages such as Swachh Bharat . For instance, a series of Swachh  Bharat messages using Bollywood themes caught the attention of not the passengers visiting Howrah station,  but the entire twitterati. The campaign went viral in no time, he said.

Kolkata Press Club chairman and Doordarshan senior correspondent Snehashis Sur said young communicators should be good observers to succeed in their communication endeavours.

Dr B K Das, director of Birla Global University which co-hosted the event, said the institution always encouraged interactions among students to help broaden their knowledge horizon.

B N Kumar,  national president of PRCI, delivered the keynote address and narrated how PR has changed over the years. Social media now offers ample opportunities,  but communicators must use this double-edged weapon with a sense of responsibility.

A collage of the event: Top: B N Kumar, Ashok Panda, Ravi Mahapatra addressing the seminar. Bottom: selfie to Banta Hai!; B K Sahu felicitating Dr Badri Naraharan

He pointed out to the students community that Indian mother is a shining example of multi-tasking and communicators and managers have a lot to learn from her. “She is the first to get up in the morning and last to go to sleep, working like a perfect machine with a human touch,” he said.

B K Sahu, eastern regional chairman of PRCI, thanked the Eastern Railway for its support to promote knowledge among students. R N Mahapatra, CPRO of Eastern Railway and Kolkata chapter chairman of PRCI, and Dr Ashok Panda, Bhubaneshwar Chapter chairman, played stellar roles in organizing the event.

The students later visited the Railway Museum to get to know the history of railways.

Are U Ready 4 Future?

•  YCC Conclave draws huge response
  

The 11^th PRCI/YCC   Global Conclave on March 5^th 2017 organised an exclusive one-day programme for the youth at NMKRV College Mangala Mantap, Bengaluru, with the theme :Are u ready for the future?

Nearly 300 students from different Media colleges in Bangalore, Mysore, Kerala, Kolkota, Pune participated.

National Award winning film director of Lucia and U turn fame Mr Pawan Kumar in his inaugural and key note speech urged the students to move away from routine activities and become creative.  

Mr Vinod Menon, International Trainer and speaker spoke about the preparedness expected from the students, Mr Mathew Hibberd, Professor of Media Management from Switzerland spoke about the oppurtunities available to students abroad and also cautioned them to be aware of the challenges.

Mr Kaushik Ghosh, Group CEO, Asianet News Network, spoke about the skill sets needed for students to take up careers in communication.

The Panel discussion had a mix of Industry leaders and academicians, who discussed in depth on bridging the gap between Industry and academics. Ms Lavanya, RJ, Radio Mirchi, Prof Madhavan, HOD – Media Studies, Jain University, Mr Yogesh Joshi, Chairman, World Communication Forum, Switzerland,Mr Ravi  Shankar from Aim High Consultancy, Mr Jayaprakash Rao, Youth activist. Mr

Ratul Ganguly a PR Professional from Kolkota, and Ms Shivani Mody, Editor-in – Chief,Chemical Today Magazine participated in the Panel discussion and drove home a lot of points which added value to the students. The programme also saw a creative story telling workshop delivered by Kathalaya.

The programme was organized by YCC Karnatak Head- Ms Maya Chandra and overseen by Ms Geetha Shankar, National Chairperson, YCC.

YCC acknowledges the immense efforts and support given by Mr Lokesh, Ms Divya Kumari- Bangalore Chapter Head, Mr Prashanth- Secretary, Bangalore Chapter, Ms Manasi,  and the scores of student volunteers who toiled thanklessly for days to make the Conclave a big success. 

Delhi YCC celebrates Eves' Day

The YCC Delhi Chapter, the youth wing of PRCI, has organised a declamation contest on the theme GENDER EQUALITY on the occasion of the International Women's Day.

More than 80 students from various B-Schools of Delhi attended the event.

Chairperson of Delhi Kala Karam (An NGO working for the cause of women and children ),Winner of Gujral Foundation Award for social work and former India No.2 in Badminton, Mrs.Satpal Jagjit Singh, was the Chief Guest.

Mrs.Moli Lal,Secretary,PRCI,Delhi chapter was present too.

The event was organised in collaboration with the IMM-Fostima Business School.

PRapport presents shapshots of the event.

Global Conclave Update: Chance for youth to showcase talent

By Geetha Shankar

Chairperson, YCC

BENGALURU: Young Communicators Club, National level, (Is a Youth Wing of Public Relations Council of India (PRCI), the premier organization of PR, advertising, media and HR professionals and academicians, will hold its 11th Global Communication Conclave on March 3 to 5, 2017 at Bengaluru.

YCC invites to present papers at the conference on the theme “Disruption”

Geetha Shankar

Sub themes:

• ·         Innovation versus Disruption
• ·         Does Education need Disruption?
• ·         New Media causing Disruption?
• ·         Journalism Disrupted - right or wrong/Good or Bad 

Dead lines

Abstract submission: January 15^th 2017

Full paper submission: January 30^th 2017

Highlights

Veteran academicians, communication experts, Journalists and Research Scholars will be in the panel for reviewing the papers.

Depending on the originality, quality, relevance and other Editorial considerations, the papers will be published in PRCI Case Study Book 2017.

Important Dates

Intimation regarding acceptance of Abstracts: January 20^th 2017

Last date for Full paper submission: January 30th 2017

Date of conference: March 5^th 2017

Submission of Papers

Under Graduate and Post Graduate Students pursuing their studies in Journalism, Advertising, Public Relations, Mass Comm, Business Administration (BBA & MBA) are invited to submit original papers in standard format.(single column, 1.5 spaced,12 point, Times New Roman font, confirming to APA Style)

One sub theme to be chosen and each person to submit one.

Submissions are recommended to have no more than 10 pages including figures, tables and illustrations or 3000 full paper words is the limit.

Submissions to be accompanied by a recommendation letter from the HOD /Principal of the concerned college in the college/ Institute letter head mentioning about the students participation in the paper presentation.

Submissions will be judged on originality, significance, interest, clarity, relevance, precision and presentation.

Best research presentations will be chosen for the prize. The selected candidates will be given 10 minutes time to present his/her paper on March 5^th 2017

Contact

Abstracts and Full Papers are to be submitted online to: yccnationalcouncil @gmail.com

Registration Fees for the conclave:

3 days participation   (3, 4 & 5 Mar 2017)                                       Rs 2500

1 day participation    (5^th Mar 2017)                                                Rs 700

Register for participation by clicking below link.

https://goo.gl/forms/Nimt41lmpQeY8Rjo1

Venue on 3^rd and 4^th March 2017: Fortune Park, JP Celestial, Race Course Road, Bengaluru- 560009.

Venue on 5^th March 2017:  Mangala Mantapa Auditorium, NMKRV College, Jayanagar, Bengaluru.

YCC mag KAUTILYA born! Students told not to take life casually

BENGALURU: The much awaited KAUTILYA, the magazine of PRCI’s Young Communicators Club (YCC) has  been released at an event  held with the University Visveswaraya College of Engineering here on August 9.

The launch was followed by a talk on Innovations and Challenges in Cinema, Television and Digital Media by National Award winning Actor Mr Sanchari Vijai, Prof A.S.Chandra Mouli. Head- Department of Communications, Acharya Institute and Mr. Suresh Babu, Founder, Web Marketing Academy, respectively.

Say cheese! 

 The launch comes close on the heels of PRCI launching its magazine CHANAKYA in a new magazine format.

Mr Vijay asked the students to be focused and work hard and to pay attention to their communication. He spoke of the challenges he had to encounter during his initial days of college education and how hard he worked to master the skill. Mr Chandramouli spoke on the innovations Television has brought in and how it still keeps moving ahead.  Mr. Suresh Babu was on a practical demo with the students on their mobile phones. And the students had an opportunity to know more about their apps which they were holding.

Interesting Interaction 

Around 300 students from more than ten different colleges in Bangalore took part with their Professors and faculties. Interacting with the students, Mrs. Geetha Shankar, National Chairperson YCC said that students should come forward to start YCC cells in their colleges with the support of their faculties and try to bridge the gap between academics and corporate and try to be corporate ready.

Founder of YCC Mr M.B. Jayaram said that students should be behave with a sense of responsibility and accountability and “not to take life casually.”

R.T. Kumar spoke about the forthcoming Global Conclave in February 2017 and asked the students to participate in large numbers.

Mr Pranab. K. Pani was the Master of Ceremonies and he told the students what YCC is all about and how students can contribute to Kautilya.

During this function Ms Maya Chandra of Maya Films and Mr V.K. Lokesh were inducted by Ms Geetha

Rapt attention 

Shankar as President and Vice President of Karnataka YCC. Ms Maya speaking said that she has plans to lead the students of Media and Communication forward and it would help in their progression.

YCC Bangalore Chapter participated actively and the function was organised by the student volunteers under the guidance of YCC Bangalore Chapter Secretary Mr Prashanth V.

Ms Latha TS, Dr B.K Ravi, Chairman Bangalore Chapter and  seasoned Journalists, Academicians and HR professionals participated in the event.

All that begin well, ends well!