From disruption to transformation: PR industry faces new challenges

It's a PRCI Survey! A first of its kind in the industry.

From experiencing disruption to undergoing transformation, the public relations industry has begun to brace up to new challenges, a survey shows.

Apart from the ever-changing technology, rising expectations from corporates and rapidly evolving media trends have kept PR consultants on tenterhooks during the previous year, the survey conducted by the Public Relations Council of India (PRCI) -- the national body of PR, media, advertising, HR, marketing professionals -- shows.

For detailed report:

http://www.business-standard.com/article/news-ians/from-disruption-to-transformation-pr-industry-faces-new-challenges-118010700462_1.html

Lines between journalism and PR are blurring, says media veteran in IANS interview

IANS spoke to veteran media professional B.N. Kumar, National President of the Public Relations Council of India (PRCI) and Executive Director of Concept PR, who recently completed 40 years in media-first as a journalist and then a PR practitioner-to focus on the rapidly changing communication trends.
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Q: What about the relationship between journalists and PR professionals? Is

it still love-hate?

Online Media Clips Collage

A: I don't see anything wrong in journalists looking for information from PR people. It is the PR professionals' job to facilitate the flow of information. And it is for the journalist to check and cross-check whether the information given by PR is right or wrong or a plant-serving a vested interest.

This is where, sometimes, I feel that the lines between PR and journalism get blurred when some media friends play into the hands of unscrupulous story-planters.

Q: Need a little elaboration on this....

A: In these days of cutthroat competition and race for TRPs, journalists are under constant pressure to score with Breaking News. PR professionals often complain that they do not get enough time to respond to media queries and, as a result, one-sided stories often creep in. Also, it is not easy to get negative stories killed. If you try to suppress it in one publication, it will find its way into another media.
The link to the story:

http://www.business-standard.com/article/news-ians/lines-between-journalism-and-pr-are-blurring-says-media-veteran-116071400220_1.html

IANS flashesPRCI #shakti4beti story

Plea to PM Modi to declare Kalpana Chawla birthday as Daughters' Day

Indian born NASA astronaut, died along with six crew members of the Space Shuttle Columbia

IANS  |  New Delhi June 25, 2016 Last Updated at 20:45 IST

 

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Urging Prime Minister Narendra Modi to declare July 1 as Daughters' Day in memory of Indian born NASA astronaut Kalpana Chawla, the Public Relations Council of India (PRCI) has launched a campaign #shakti4beti.

Kalpana, who had an illustrious career as a NASA astronaut, died along with six crew members of the Space Shuttle Columbia, which disintegrated over Texas during its re-entry into the Earth's atmosphere, just 16 minutes before landing. July 1 is Kalpana's official birthday. Even after her tragic death, Kalpana continues to be a shining example and icon for many girls around the world.

PRCI -- the pan-India premier body of PR, Media, Advertising, HR professionals and mass communication academicians -- embarked on a social media campaign to focus on communicating on the importance of girl security, culminating with Daughter's Day events on Friday next (July 1).

PRCI has petitioned the Prime Minister and tweeted to the HRD, Defence and Railway ministers urging for their help and support for #shakti4beti and declaring July 1 as Daughters' Day.

Explaining the significance of the theme, B N Kumar,national president of PRCI, said: "Beti Suraksha (girls' security) falls in line with the Union government's campaign Beti Bachao Beti Padhao. We as communication professionals firmly believe that it is absolutely important to communicate to the society at large on the issue that bothers all -- the security of the girl child".

"The memory of Kalpana Chawla, whose glory grew sky high, remains as an inspiration and we as communicators are keen to ensure that the GenX remembers with a sense of pride," said M B Jayaram, Chairman Emeritus and Chief Mentor of PRCI. "We at PRCI observe July 1 as Daughters' Day each year and now we have urged the Prime Minister to declare it as a National Daughters' Day," he added.

PRCI has also launched a Twitter and Facebook campaign to focus on communication about girl safety and security, and proposed to schools and colleges to initiate self defence programmes for girls.

"We are happy that KJ Somaiya Institute of Management Studies and Research (SIMSR) at Somaiya Vidyavihar, Mumbai, has agreed to actively participate in the campaign. Students will be mobilised to communicate on the issue. A Navi Mumbai-based developer, Prajapati Constructions, has also given its consent to launch the drive at a school in Uran, near Mumbai," said Kumar.

PRCI chapters across the country have also planned campaigns.The Bengaluru chapter planned a Beti Padhao programme.