- Social
media is the new PR tool, says East Coast Rly GM;
- PR
can help check social strife, says PRCI National president
BHUBANESHWAR: Public Relations Council of India, Bhubaneswar Chapter has organsied a National Seminar on Public Relations-an effective tool for peace and progress, in association with the East Coast Railways
on November 26,2016.
General
Manager, East Coast Railway Mr Umesh
Singh inaugurated the seminar and the Chief Guest of the concluding session was
Dr P.K. Mishra, former Union Secretary, Coal.
The Guests of Honour were Mr Ashok Kumar Bal, CEO, Indian Mining
operations,EMIL, Aditya Birla Group and Mr R.N.Mahapatra,CPRO,Eastern Railway.
 |
| East Coast Railway General Manager Umesh Singh inaugurating the seminar as PRCI national president B N Kumar and Bhubaneshwar chapter Chairman Ashok Panda look on |
In
the inaugural session Mr Umesh Singh lauded the efforts of the PR professionals
particularly in building the image of organisations and also their contribution
during crisis.He stressed on the different PR activities of the Indian Railways
and the massive use of social media to be in connect with the people..
PRCI
National President B N Kumar said that PRCI has emerged today as one of the
foremost platforms for PR professionals and has provided a forum where creative
minds often come together to discuss professional challenges and uphold the values
of the PR fraternity. He cited different
examples where PR was instrumental in bringing about a positive change in
organisations. PR and right messaging could also come handy in tackling social
strife, he said.
In
his welcome address Dr Ashok Kumar Panda the Chapter Chairman said that no
society or nation can progress unless there is peace and harmony. Here the role of the PR professionals becomes all the
more important as they can be a source
of inspiration and support in creating an environment which is conducive for
growth and development he added.
Mr
Dilip Bisoi the working chairman proposed the vote of thanks in the inaugural
session.
The
other two sessions were chaired by Mr J.P.Mishra,CPRO,East Coast Railway and
PRCI National President Mr B.N.Kumar.
The
speakers were Prof Mrinal Chatterjee,Head IIMC, Dhenkanal,Prof Padmalaya
Mahapatra from Utkal University,Prof Gopa Bagchi and Prof. Sudhir Kumar from
G.G Central University and Prof Jayanta Swain from Ravenshaw University,Prof
Shiv Kumar Das from Birla Global University and Mr Anil Bhatt and Dharitri
Satpathy from National Aluminium Company.
Other
than Guests,Members there were 105 students from 4 universities and three
institutes.
The
programme was indeed a resounding success and the participants include academia,
students and professionals from different corporate.
PRCI
Bhubanshwar Chapter also brought out a souvenir with papers from PR
professionals and academicians.
