PRCI launches Swachh Bharat Survey

BENGALURU, February 8, 2017: As a prelude to the forthcoming 11^th Global Communication Conclave with theme as ‘Disruption’, Public Relations Council of India (PRCI) has embarked on a nationwide survey on the efficacy of the Swachh Bharat campaign.

“Swachh Bharat ought to have created a positive disruption and through the survey we plan to find out the effectiveness of the massive communication programme,” said PRCI national president B N Kumar.
In Mumbai, the survey is being conducted in association with The Press Club

Powered by Concept PR, The survey will be completed in the next ten days and a comprehensive report will be presented, along with interesting anecdotes, during the three-day Conclave to be held in Bengaluru from March 3.

“The campaign touches all of us at every step of lives and we will know the level of awareness and people’s involvement,” said M B Jayaram, Chief Mentor and Chairman Emeritus of PRCI.

During the survey, PRCI volunteers will ask simple questions on Swachh Bharat and check in their localities whether people in general and the authorities that are responsible for cleanliness are making efforts or not. PRCI hopes that the survey will also help in reminding people of the need to maintain cleanliness for good health.

“We will have young communicator volunteers going around in their respective localities, asking questions,” said Geetha Shankar, Chairperson of Young Communicators’ Club (YCC) – the youth wing of PRCI.

PRCI is mobilizing 500 volunteers to ask questions.

Global Essay Campaign on demonetisation etc., in association with Mumbai Press Club

We are glad to inform you that Public relations Council of India (PRCI), the premier organization of PR, advertising, media and HR professionals and academicians, will hold its 11th Global Communication Conclave on March 3 to 5, 2017 at Bengaluru with theme: DISRUPTION.

As a prelude to the Conclave, we at PRCI, in association with Mumbai Press Club, are organizing a Global Essay Campaign.

All Communication professionals such as journalists, PR, advertising, HR professionals and academicians connected with mass communication institutes are welcome to join the drive.

The essays will be carried in a compendium, powered by Concept PR,   and released at the Global Conclave on March 3, 2017.

To be fair to writers, we suggest the following options of topics:

For Indian Communication Professionals

Demonetisation: Pain or Gain?

Everybody is talking about it because each and every one of us is impacted by it. Please analyse the issue, its impact and the communication aspects related to it

Ecological Crisis – Its forever?

Are we as communicators effectively dealing with the environment, sustainability, CSR in a responsible way? Re we as communicators losing track and resort to mere lip service or cosmetic communication?

Swachh Bharat – fad or reality?

Has the communication hit the right target? Have communicators taken it up as a big challenge and dealt with it? Or was it left out as a political gimmick? Analyse success/failures attached with the drive.

Financial Inclusion – On right track?

This is a much talked about issue for ages. From Garibi Hatao to Pradhan Sevak, all successive governments have been talking about it. Let’s do a reality check and how and where communication can play a role

For International Communication Professionals:

1. Disruption – A global Phenomenon?

After the social media invasion, Disruption seems to have become a buzzword all over. Is it

for real or disruption is just another fad or misused word. Whatever it is, isn’t disruption impacting us at every step? For instance, Obama disrupted the way Americans voted, Brexit did disrupt European relations, terrorism is disrupting world economies. So, let’s discuss the impact and the role of communicators in understanding disruption and getting over it.

2. India – Expectations from an emerging Global Super Power

India has emerged as a new investment destination thanks to its democracy, political stability and above all open window policies. Yet, critics say its miles to go for India before it emerges as an economic super power. What is that the world expects of India. Is India doing the right communication? Are the right signals going out? Please analyse all aspects and post your case study.

The conditions and rules are simple:

• The campaign is open to all media professionals – journalists, PR, HR and Advertising practitioners, mass communication academicians and rsearchers
• The writeups could be in 600 word to 1200 words – the choice is yours.
• An independent jury will scrutinize the essays/comments for printing to ensure that they within the law of the land.
• While freedom of expression as enshrined in the Constitution will be respected, no slander, abusive language or partisan comments will be published.
• The editorial decision of the jury will be final and binding on all of us and no further enquiries will be entertained.
• The deadline for receiving the entries at PRCI is: January 31, 2017.
• Please send your entries to: mailbnk@gmail.com
• Please clearly mark the subject as: PRCI Global Essay Contest - 2017

PRCI and The Mumbai Press Club hope that the compendium will serve as a good reference material for communication professionals as well as mass communication and management students.

So, what are we waiting for? Just switch on your computers, pickup a topic of your liking from the options given above and start keying in your thoughts!

Contact: B N KUMAR, National President – PRCI, Ph: +91 98201 28332, +91-93210 48332