BENGALURU,
February 8, 2017: As a
prelude to the forthcoming 11th Global Communication Conclave with
theme as ‘Disruption’, Public Relations Council of India (PRCI) has embarked on
a nationwide survey on the efficacy of the Swachh
Bharat campaign.
“Swachh Bharat ought to have created a positive disruption and
through the survey we plan to find out the effectiveness of the massive communication
programme,” said PRCI national president B N Kumar.
In Mumbai, the survey is being conducted in association with The Press Club
In Mumbai, the survey is being conducted in association with The Press Club
Powered by Concept PR, The survey will be completed
in the next ten days and a comprehensive report will be presented, along with
interesting anecdotes, during the three-day Conclave to be held in Bengaluru
from March 3.
“The campaign touches all of
us at every step of lives and we will know the level of awareness and people’s
involvement,” said M B Jayaram, Chief Mentor and Chairman Emeritus of PRCI.
During the survey, PRCI
volunteers will ask simple questions on Swachh Bharat and check in their
localities whether people in general and the authorities that are responsible
for cleanliness are making efforts or not. PRCI hopes that the survey will also help in reminding people of the need to maintain cleanliness for good health.
“We will have young
communicator volunteers going around in their respective localities, asking
questions,” said Geetha Shankar, Chairperson of Young Communicators’ Club (YCC)
– the youth wing of PRCI.
PRCI is mobilizing 500
volunteers to ask questions.
