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Dear Friends: Wish you all a very Happy New Year. As new year dawns, the countdown for PRCI’s Kolkata Global Conclave-Digital-What Next – begins. I thought of greeting everyone who is looking forward to this great event with a suitable message and decided to offer the following. Warm regards.- S. Narendra

• Digital Now - What Next –2016 - Gleanings from Tech Sources

Fortune magazine December

23rd   by Adam Berry: 2015 witnessed the  birth of live social streaming with apps like Periscope and Meerkat. Facebook also entered the field and boasts of 800 million video viewers a day, more than YouTube. In 2016 users will be able share ever more vivid ,real -time experience. Expect to see more immersive videos, as publishers and even brands catch up and begin creating more content.  A true, fully immersive headset Oculus Rift is slated for release opening up even more interesting possibilities for news feeds. Oculus  VR has already released  a new social app called Oculus Alpha for use with  a Samsung  Gear VR headset, perhaps the first truly social app of  Facebook’s new technology. Expect to see live streaming reach a whole new mainstream audience.

The Other trends are:

1. VR or Virtual Reality has come to social media, The Star Wars The Force Awakens clips were a hit on social media. In a way video on social media grabbed the tech headlines in 2015.

2  Social shopping takes off

Facebook, Twitter@Twitter,  Instagram, Pinterest have now in-line buy button, giving a big push to commercial functionality to social media. Social media  in China and Korea  have been having such buy buttons for long. According to a survey, 4 out of  5 persons ( in US) say posts from friends influenced buying decisions. This goes to underline the growing importance of social media in marketing.  

3  Social media at work- New Training Opportunities

Facebook at Work  by Facebook and others  for using social media in the office will compel businesses to incorporate social tools to work plae.The social media skilsl gap at work will impact businesses. Both for internal communication and customer interface of firms and front line employees are not up to the challenge, A Harvard Business Reviewer study said only 12 5 of those who uses  social  media  said they used them effectively. Social media training will take off in earnest.

  4   Social media  as  a major  channel for customer service gets a lot better. A new study showed that of 500 top retailers, only 20.5 % answer questions send via Twitter and 54.5% respond via facebook. Facebook and Twitter have upgraded their customer service functionality. Twitter lifted its standard 140 character limit on DM  or  direct  message. It also launched a beta version of Messenger Business, offering a new avenue for real -time personal conversation with customers. Facebook claims that  its Messenger has about  800 million users .

5. 2015 saw SM or social media evolve into everything platforms-one- on-one messaging to video sharing, customer service and more. In effect SM is becoming a natural component of everything people do according to Ryan  homes,CEO of Hootsuite.

6. Going digital is not longer an option. Nor is it to be looked upon as a technology to be deployed.  It must become a MINDSET for people, organisations, businesses. Previously it  was considered as best practice to measure people and organisations on the basis of IQ.Later EQ was added. In the present world dominated by cyber technologies, IQ+EQ+ DQ have become the norm. DQ is digital quotient.

 Digital Echo-Chamber of Social Media and other trends

Mark Barrenechea CEO of Enterprise Information `Management Firm offers his take what to expect in  2016 .

More automation and machine to machine networks, devices, agents and sensors and people will join the Internet of Things (IoT).

Corporates will compete more to acquire data, attempt to monetise data, analyse  and innovate. As businesses try to master big data, improve analytics, enable customers to consume products and services and expand digital delivery of services, it will lead to the next big industrial revolution.

Social media increasingly will become marketing forums. Facebook has one billion active users in a month, 300 Twitter subscribers post 500 million Tweets in 150 countries daily. Managing social reputation and being actively engaged will top priorities.

Good news is that businesses can monitor and one participate, However, one has  to be listening for adverse notice and positive rating.

Challenges to News Organisations

VR or Virtual Reality is creating a minor storm in news organisations, especially the broadcast networks. 360 degree video and Chat apps have transformed news content.

Several news Organisations have released a string of VR projects and immersive videos, showing an enthusiasm for building VR apps. Social media have begun to support 360 degree videos on their platforms making news organisations to look for innovating their video news coverage.  These are mobile friendly, a social product and take the viewer  to the place where the action is. These are early days in digital Journalism revolution. The challenge is to create public awareness about 360degree video and educate them to experience the new product. Some news outlets like WSJ City from London is available on only mobiles. BuzzFeedNews app has its own editorial team ,uses emoji.Again it is only for mobile users.

Periscope has injected a social aspect to live -streaming by allowing viewers to send questions and comments to broadcasters in real time. It encourages sharing of images and moments online. Periscope and facebook’s Mentions together with willingness of news organisations  are creating a new ecosystem of Journalism

Chat apps such as Whatsapps have become news gathering tools. So far they were looked upon only as news dissemination outlets but now they are being used for getting user generated stories, including news tips. A recent example was the Earth quake in remote Nepal. One broadcaster said that their coverage was enriched by videos, and eye witness accounts sent on such apps by viewers. BBC had similar experience during Paris and Bangkok bombings, The text messages from people alerted news organisations much earlier than the news agencies.

In UK, half of audiences of five newspapers are mobile only. The mobile first mindset that set in 2015 will expand, according to experts. News organisations until recently used to look at Mobile as an extension of the Web. But in 2015 news  for and on mobile  came into its  own, according to a London based professor of Journalism, Jane Singer.

CNN’s  Inqa Thordar says news outlets are looking to build their own 360degree players rather than depend upon social media such as facebook,

Mobile Office to Replace Cubicle

Millenials will enter the management ranks and will reshape the world.

Young leaders will emerge out of millennials who would enter businesses. They will radically alter business and it practice and workplace will be reinvented. The mobile office will replace the cubicle. Study of disruption will become much more important. To cope with digital revolution, competition and partnerships will work in tandem.

Digital is not just a technology but it is also a mindset. Immediacy and disruption and scale will be the topics to watch out.

India-Paisa wasool Challenge

Fcaebook has embarked on a massive, controversial campaign to expand access to the internet among  indias population with its Basics. Google (Joined the Indian Railways for broadband service), Microsoft and others are also eyeing expansion.  But in India free video is the norm, making it hard for streaming services like Netflix and download services (free down leads from You Tube is getting restricted ) to make any headway in pay per use business model. Adding to the Indian market challenge is pervasive piracy.   And those who are willing to pay do not have credit cards,- the winner so far has been  You Tube which has operated in  India since 2000( source: New York Times 27/12)