An Open Letter To Mass Communication Institutions
Hello Directors of Communication colleges,
As
you are aware, the pan-India premier communicators’ body Public relations
Council of India (PRCI) and its youth wing Young Communicators’ Club (YCC) have
been on an overdrive with Social Communication (or communicating for society).
As
part of this endeavour, each year around July 1, we focus on Daughters of India
and undertake communication programmes.
July 1 was the official
birthday of late Indo-American astronaut
Kalpana Chawla, who had an illustrious career and died along with six crew
members of the Space Shuttle Columbia which disintegrated over Texas during its
re-entry into the Earth's atmosphere, just 16 minutes before landing. Even
after her tragic death, Kalpana continues to be a shining example and icon for
many girls around the world.
For
this year’s Daughers’ Day, we at PRCI have planned the theme - #Shikshit
Beti – Saksham Bharat (Educate Girls – Empower India) focusing on the Role of Educate Girls
For India’s Bright Future
Taking
forward the Right To Education and Beti
Bachao-Beti Padhao, PRCI zeroed on to the theme of #Shikshit Beti – Saksham Bharat to focus
attention on Girl Education to make India efficient and capable of realizing
its dreams and ensuring progress.
The idea is to communication
to the world that the mere Right To Education (RTE) or making primary education
compulsory is not good enough. Girls need to move up and go for secondary,
higher secondary and college education. Graduation should be the benchmark for
both girls and boys to be able to achieve in life. UNICEF sees girl’s education
as a lifeline to development.
 |
| -Pic from Hindustan Times |
The recent relentless
struggle by school girls of Gothra Tappa Dahina in Rewari district of Haryana
in support of their just demand for higher secondary school in their village
has inspired us to launch this communication drive on the theme of education,
higher education in particular.
Apart from the necessity to walk
for three km to go to higher secondary school in another village, the Rewari girls
were subjected to regular eve-teasing, harassment and molestation by ruffians.
These girls have won their battle with their determination and grit and the
State Government ultimately granted the higher secondary school.
So,
let’s salute the spirit of Rewari girls and discuss Role of Educated Girls For India’s Bright
Future.
July
1, 2017 falls on Saturday. We planned the following activities involving mainly
the communication students with your involvement and support:
.
- Twitter campaign :
#ShikshitBetiSakshamBharat – twitter handle @PRCI_NOW
- Facebook comments: on FB pg: https://www.facebook.com/Shikshit-Beti-Saksham-Bharat-117137118883620/
- Essay/elocution/group discussion
contests on: Role of Educated Girls For India’s Bright Future.
- Photo/poster contests
- Street Plays/Skits
Select
tweets and FB comments, winnings essays, photographs and poters will be carried
on PR industry e-mag: PRapport and printed in PRCI special magazine CHANAKYA.
Winners
will also get PRCI Certificates.
The
new academic year has just begun and let creativity from among the communication
students be communicated to the world. PRCI and PRapport (with close 50,000
page views from across the world) provide an ideal platform for this.
We
will be happy to meet you for further coordination. Let’s get going right now.
Yours
sincerely,
B
N KUMAR
National
President - PRCI
