After Dubai, PRCI-i spreading wings

Vinay Kumar

DUBAI:  In a move that will strengthen the bond among media and PR professionals across the world, India’s largest communicators body Public Relations Council of India (PRCI) has initiated steps to form its international chapters.

After the launch of PRCI-i (International) at Dubai recently,  the organization has initiated steps to launch other global chapters.

“This is only a beginning and we will soon have PRCI-i Chapters in Sri Lanka, Malaysia, Singapore, Australia, UK and USA,” said global wing Director T Vinay Kumar.

Public Relations Council of India (PRCI) is a premier non-political and not-for-profit organization of professionals in the fields of public relations, communication, advertising and many other allied services. It has been actively pursuing the spread and popularity of communication and Public Relation in India. It has close to 30 Chapters pan-India.

Recently, PRCI launched its global endeavour by initiating formation of its UAE Chapter and is working on setting up its wings in Australia, the US and Europe.

“PRCI today has emerged as one of the foremost platforms for PR and Communication professionals for global exchange of ideas in areas of public relations, corporate communication, advertising, brand management and academics,” said the organisation’s  Chief Mentor and Chairman Emeritus.

PRCI has successfully conducted ten global conferences and five international meets till date. It’s much vied annual prestigious awards: Chanakya Awards, PR Hall of Fame Awards & Corporate Collateral awards are like Oscars of PR & Communication world. Every year hundreds of achievers in the media & journalism, corporate communication & advertising, public & social services get recognized by PRCI in gala global conclaves in the major cities across India.

PRCI organises symposiums, seminars, conferences, knowledge forums and workshops regularly in all its active chapters, said PRCI Governing Council Chairman R T Kumar.

 “PRCI is also promoting knowledge forums on various business and media platforms,” said its national president B N Kumar. In its endeavor to promote skill development, PRCI has initiated training programmes for upcoming with the help of veteran communication professionals and senior journalists across India. In a first such move, PRCI has formed a Guest Faculty Pool with media and PR professionals to conduct practical training for mass communication students in Bengaluru, Mumbai, Kochi, Pune and Delhi, he said.

In 2013, PRCI launched its youth wing – Young Communicators Club (YCC) - across its chapters in the country. This platform gives an opportunity to the students of Journalism & Mass Communication and Business Management to learn the ropes of the industry and get industry ready after interacting with eminent media personalities through a series of workshops, seminars, contests and creative events and festivals, said YCC chairperson Geetha Shankar.

Global Communication conclave to focus on Disruption

•         PRCI to hold the event in Bengaluru from March 3-5, 2017 
•                Top notch speakers being invited, about 500 delegates expected

BENGALURU: With focus on Disruption, premier communicators’ organisation Public Relations Council of India (PRCI) will hold its 11th Global Communication Conclave on March 3, 4 and 5, 2017 at Bengaluru.

PRCI, the pan-India platform of PR, Media, Advertising, HR professionals and academicians, expects over 500 delegates from  across these fields to participate in the interactive Conclave.

Mr M B Jayaram, Chairman Emeritus and Chief Mentor of PRCI, said: “Be it the media, communication, Politics, Economy, Science, Religion, Education, Energy, Health, relationships and even the way we think –disruption seems to be impacting our lives at every step. We hope the deliberations at the Conclave will lead to exchange of thoughts and clearing the air around disruption.”

“The theme is planned with a question mark – DISRUPTION? - to make the communication professionals think, ask themselves and, probably, come to a conclusion in this Manthan or the churning of thoughts,” said B N Kumar, PRCI National Executive president

“Yes, the three-day deliberations will see communication, media and tech professionals, corporate honchos and government officials and policy makers interacting and ideating on a wide gamut of aspects related to Disruption,” explained PRCI Governing Council Chairman R T Kumar.

“PRCI has successfully organised its previous Global Communication Conclaves at Kolkata, New Delhi, Mumbai, Bengaluru, Hyderabad and Chandigarh. Headquartered at Bengaluru, PRCI has its chapters pan-India. We began to spread its foot print globally by opening its first international chapter in UAE and several other global centres are in the pipeline,” he added.

PRCI encourages budding communication professionals through its YCC (Young Communicators Club) across various colleges teaching PR, journalism and advertising.

In fact, the third day of the Conclave will focus on the youth, Ms Geetha Shankar, YCC Chairperson, said. The theme for the session is: Are We Ready for The Future?

Continuing its tradition, PRCI will present its signature Chanakya Awards to recognize the outstanding contributions in Corporate Services and Communication, induct professionals with exemplary performance into PR Hall of Fame and felicitate winners of Corporate Collateral Awards under a host of categories.

Challenges in PR - In Kannada now!

The Institute of Media Studies and Research and Public Relations Council of India (Bangalore Chapter) organised an event to release the Kannada version of  Professor C.K. Sardana’s book "Challenges of Public Relations". The Kannada book, "Saarvajanaika Samparka - Saarthakatheya Savallu", was translated  by HR Shreesha and Khadri S. Achyuthan. The function was held today at University Visveswaraya College of Engineering Auditorium.

The Book was released by Prof K.R. Venugopal, Principal UVCE and PRCI Chairman, South Zone. Mr M.B Jayaram, Chairman Emeritus  PRCI presided over  the function. Mr R.T. Kumar Chairman GC PRCI and Mrs Geetha Shankar National Chairperson Young Communicators Club spoke on the occasion.

Several academicians, PR, Media and advertising  professionals from different sectors attended the function.

In this picture, L to R: H.R Shreesha, the translator of the book into Kannada, Mr S. Raman former DGM, Union Bank of India, R.T .Kumar, Khadri. S. Achyuthan.. the co-translator, Prof K.R. Venugopal, Principal of UVCE and  PRCI Chairman, South Zone, Prof C.K. Sardana, M B Jayaram, Suresh Savekar.S, General Manager  State Bank Of Mysore

YCC mag KAUTILYA born! Students told not to take life casually

BENGALURU: The much awaited KAUTILYA, the magazine of PRCI’s Young Communicators Club (YCC) has  been released at an event  held with the University Visveswaraya College of Engineering here on August 9.

The launch was followed by a talk on Innovations and Challenges in Cinema, Television and Digital Media by National Award winning Actor Mr Sanchari Vijai, Prof A.S.Chandra Mouli. Head- Department of Communications, Acharya Institute and Mr. Suresh Babu, Founder, Web Marketing Academy, respectively.

Say cheese! 

 The launch comes close on the heels of PRCI launching its magazine CHANAKYA in a new magazine format.

Mr Vijay asked the students to be focused and work hard and to pay attention to their communication. He spoke of the challenges he had to encounter during his initial days of college education and how hard he worked to master the skill. Mr Chandramouli spoke on the innovations Television has brought in and how it still keeps moving ahead.  Mr. Suresh Babu was on a practical demo with the students on their mobile phones. And the students had an opportunity to know more about their apps which they were holding.

Interesting Interaction 

Around 300 students from more than ten different colleges in Bangalore took part with their Professors and faculties. Interacting with the students, Mrs. Geetha Shankar, National Chairperson YCC said that students should come forward to start YCC cells in their colleges with the support of their faculties and try to bridge the gap between academics and corporate and try to be corporate ready.

Founder of YCC Mr M.B. Jayaram said that students should be behave with a sense of responsibility and accountability and “not to take life casually.”

R.T. Kumar spoke about the forthcoming Global Conclave in February 2017 and asked the students to participate in large numbers.

Mr Pranab. K. Pani was the Master of Ceremonies and he told the students what YCC is all about and how students can contribute to Kautilya.

During this function Ms Maya Chandra of Maya Films and Mr V.K. Lokesh were inducted by Ms Geetha

Rapt attention 

Shankar as President and Vice President of Karnataka YCC. Ms Maya speaking said that she has plans to lead the students of Media and Communication forward and it would help in their progression.

YCC Bangalore Chapter participated actively and the function was organised by the student volunteers under the guidance of YCC Bangalore Chapter Secretary Mr Prashanth V.

Ms Latha TS, Dr B.K Ravi, Chairman Bangalore Chapter and  seasoned Journalists, Academicians and HR professionals participated in the event.

All that begin well, ends well!