After Dubai, PRCI-i spreading wings

Vinay Kumar

DUBAI:  In a move that will strengthen the bond among media and PR professionals across the world, India’s largest communicators body Public Relations Council of India (PRCI) has initiated steps to form its international chapters.

After the launch of PRCI-i (International) at Dubai recently,  the organization has initiated steps to launch other global chapters.

“This is only a beginning and we will soon have PRCI-i Chapters in Sri Lanka, Malaysia, Singapore, Australia, UK and USA,” said global wing Director T Vinay Kumar.

Public Relations Council of India (PRCI) is a premier non-political and not-for-profit organization of professionals in the fields of public relations, communication, advertising and many other allied services. It has been actively pursuing the spread and popularity of communication and Public Relation in India. It has close to 30 Chapters pan-India.

Recently, PRCI launched its global endeavour by initiating formation of its UAE Chapter and is working on setting up its wings in Australia, the US and Europe.

“PRCI today has emerged as one of the foremost platforms for PR and Communication professionals for global exchange of ideas in areas of public relations, corporate communication, advertising, brand management and academics,” said the organisation’s  Chief Mentor and Chairman Emeritus.

PRCI has successfully conducted ten global conferences and five international meets till date. It’s much vied annual prestigious awards: Chanakya Awards, PR Hall of Fame Awards & Corporate Collateral awards are like Oscars of PR & Communication world. Every year hundreds of achievers in the media & journalism, corporate communication & advertising, public & social services get recognized by PRCI in gala global conclaves in the major cities across India.

PRCI organises symposiums, seminars, conferences, knowledge forums and workshops regularly in all its active chapters, said PRCI Governing Council Chairman R T Kumar.

 “PRCI is also promoting knowledge forums on various business and media platforms,” said its national president B N Kumar. In its endeavor to promote skill development, PRCI has initiated training programmes for upcoming with the help of veteran communication professionals and senior journalists across India. In a first such move, PRCI has formed a Guest Faculty Pool with media and PR professionals to conduct practical training for mass communication students in Bengaluru, Mumbai, Kochi, Pune and Delhi, he said.

In 2013, PRCI launched its youth wing – Young Communicators Club (YCC) - across its chapters in the country. This platform gives an opportunity to the students of Journalism & Mass Communication and Business Management to learn the ropes of the industry and get industry ready after interacting with eminent media personalities through a series of workshops, seminars, contests and creative events and festivals, said YCC chairperson Geetha Shankar.