Showing posts with label Kalpana Chawla. Show all posts
Showing posts with label Kalpana Chawla. Show all posts

Monday, 2 July 2018

Level-playing field for Girls, please!



#Shakti4Beti - a stage show at PRCI Bengaluru event in progress. Pix: DIVYA VENKAT POGARU

As PRCI celebrates Daughters’ Day to commemorate late Indo-US astronaut Kalpana Chawla, here are some random thoughts by M B JAYARAM, Chief Mentor and Chairman Emeritus of the national communicators body

Kalpana Chawla has been inspiration for many girls as she demonstrated to us as to how one reach the sky with hard work, determination and above all focused approach.
All that girls need proper opportunities and you see how they excel.
In this context, let me mention that PRCI has aptly chosen #Shakti4Beti as our focused theme to empower the girl child.
India is a society of contrasts and even contradictions.
On the one hand the society worships deities such as Durga as the symbol of Shakti or triumph of good over evil, and Lakshmi as the Goddess of Wealth, while on the other girls and women are still being subjected to ill-treatment.
Even in the 21st century, and at a time when India is racing to emerge as an economic super power, it is really sad that women and girls are discriminated against. Gender disparity is still a major socio-economic issue.

Isn’t is a sad commentary on the society in general that we need to have women welfare departments and women rights commission as though they are some endangered species?
 I do not think that many right thinking women would crave for privileges and any special treatment – be it at home, school/college or even at work places.
Girls just want level playing field. PRCI also supports the same thought when wesays Shakti4beti.
Women always excelled if they are given freedom as men and not shackled with anti-women practices.
Apart from mythology, even history has innumerable examples of women doing wonders. Take the case of Rani Lakshmibai of Jhansi, or for that matter freedom fighters such as Sarojini Naidu who were in the forefront of struggle against British tyranny. Kasturba worked silently with Mahatma Gandhi. In post -independent India too women have done as good as men and even better at times.
In education, sports, social service, politics, management, movies, corporate sector – you name it, you have women excelling.
Even at PRCI, we have many women working with their men that too without any inhibitions and issues! In fact, the Daughters Day event at Bengaluru was successfully led several women office-bearers.
But it is still sad that the ratio of women coming out into the open isn’t  very encouraging.
Majority of girls and women are still being relegated to domestic work and the kitchen.
But with increasing education and the society becoming liberal, things should improve and the girl child will get empowered.
I am of the strong opinion that the empowerment begins at home.
Mothers, more than anyone else, should unshackle themselves and treat their daughters on par with boys.
This thought has to be communicated well through various means of communication, including social and traditional media.
I know social media is a double edged sword. I am sure with proper use it will help us cut through the mindset against the girl child.
Shakti4beti will have achieved what it is meant for.
I sincerely hope that we will not have to celebrate daughters’ day specially. We shall work towards observing  a Skill Development or Talent Promotion Day, next year!
But to achieve this PRCI will have to do aggressive communication which I am sure our teams are capable of.
Finally, let me say: Shakti4Society – not mere for Beti!

Sunday, 11 June 2017

#Shikshit Beti – Saksham Bharat: Educate Girls – Empower India

An Open Letter To Mass Communication Institutions




Hello Directors of Communication colleges,

As you are aware, the pan-India premier communicators’ body Public relations Council of India (PRCI) and its youth wing Young Communicators’ Club (YCC) have been on an overdrive with Social Communication (or communicating for society).

As part of this endeavour, each year around July 1, we focus on Daughters of India and undertake communication programmes. 

July 1 was the official birthday of  late Indo-American astronaut Kalpana Chawla, who had an illustrious career and died along with six crew members of the Space Shuttle Columbia which disintegrated over Texas during its re-entry into the Earth's atmosphere, just 16 minutes before landing. Even after her tragic death, Kalpana continues to be a shining example and icon for many girls around the world.
For this year’s Daughers’ Day, we at PRCI have planned the theme - #Shikshit Beti – Saksham Bharat (Educate Girls – Empower India)  focusing on the Role of Educate Girls For India’s Bright Future

Taking forward the Right To Education and Beti Bachao-Beti Padhao, PRCI zeroed on to the theme of  #Shikshit Beti – Saksham Bharat to focus attention on Girl Education to make India efficient and capable of realizing its dreams and ensuring progress.

The idea is to communication to the world that the mere Right To Education (RTE) or making primary education compulsory is not good enough. Girls need to move up and go for secondary, higher secondary and college education. Graduation should be the benchmark for both girls and boys to be able to achieve in life. UNICEF sees girl’s education as a lifeline to development.
-Pic from Hindustan Times
The recent relentless struggle by school girls of Gothra Tappa Dahina in Rewari district of Haryana in support of their just demand for higher secondary school in their village has inspired us to launch this communication drive on the theme of education, higher education in particular.
Apart from the necessity to walk for three km to go to higher secondary school in another village, the Rewari girls were subjected to regular eve-teasing, harassment and molestation by ruffians. These girls have won their battle with their determination and grit and the State Government ultimately granted the higher secondary school.
So, let’s salute the spirit of Rewari girls and discuss Role of Educated Girls For India’s Bright Future.

July 1, 2017 falls on Saturday. We planned the following activities involving mainly the communication students with your involvement and support:
.

Select tweets and FB comments, winnings essays, photographs and poters will be carried on PR industry e-mag: PRapport and printed in PRCI special magazine CHANAKYA.

Winners will also get PRCI Certificates.

The new academic year has just begun and let creativity from among the communication students be communicated to the world. PRCI and PRapport (with close 50,000 page views from across the world) provide an ideal platform for this.

We will be happy to meet you for further coordination. Let’s get going right now.

Yours sincerely,

B N KUMAR

National President - PRCI

Sunday, 24 July 2016

#shakti4beti reaches The City of Gardens

By Sumathi Rao

BANGALORE, July 24, 2016 –Public Relations Council of India (PRCI) – celebrated Daughters’ Day in memory of Kalpana Chawla, the Indo-American astronaut and the first woman of Indian origin to enter space.

For this year’s Daughters’ Day, PRCI  launched #shakti4beti to focus on the burning issue of  the Girl Child,taking the government’s campaign “Beti Bachao - Beti Padhao”further with "Beti Suraksha".

The highlight of the programme was a Street Play by Hashmi theatre Group on various issues faced by the Girl child, ranging from female feticide to gender discrimination and societal challenges.
Stree Play: A street play focuses on #shakti4beti

Speaking on the occasion  Dr Mallika Ghanti ,Vice Chancellor Kannada University Hampi, brought out the differences in perceptions about the girl child in rural and urban  settings, also highlighting the fact that rural folk culture had a healthy respect  for women. She observed that it was surprising to find discrimination in urban  India among educated people.
She suggested we go back to our roots and stressed that it was important for women to find strength in themselves.
Dr Srinivas Prasad CEO Philips  who was the Guest of Honour urged women and girls to be bold and make the  right choices and have confidence in themselves.


Later, a a panel discussion was held on Because I am a Girl focused  on how girls can reach their full  potential, and live free from violence and discrimination, and have equal economic opportunities. In other words they should be able to learn, Lead, decide and thrive.
PRCI  awarded women acheivers on the occasion. Dr Jayalakshmi ,Vedic Sceintist, and

Scholar, Ms Neela Journalist Prajavani, Dr Deepa Shenoy, Computer Specialist Dr 



Sangeetha  and Ashwini Angadi( both visually challenged achievers) were felicitated for their contributions to society.

Powered by Concept PR, #shakti4beti is a nationwide campaign with several corporates too taking interest in empowering the girl child.

Sunday, 26 June 2016

IANS flashesPRCI #shakti4beti story

Business Standard

Plea to PM Modi to declare Kalpana Chawla birthday as Daughters' Day

Indian born NASA astronaut, died along with six crew members of the Space Shuttle Columbia

IANS  |  New Delhi 



Urging Prime Minister to declare July 1 as Daughters' Day in memory of Indian born NASA astronaut Kalpana Chawla, the Public Relations Council of India (PRCI) has launched a campaign #shakti4beti.
Kalpana, who had an illustrious career as a NASA astronaut, died along with six crew members of the Space Shuttle Columbia, which disintegrated over Texas during its re-entry into the Earth's atmosphere, just 16 minutes before landing. July 1 is Kalpana's official birthday. Even after her tragic death, Kalpana continues to be a shining example and icon for many girls around the world.
-- the pan-India premier body of PR, Media, Advertising, HR professionals and mass communication academicians -- embarked on a social media campaign to focus on communicating on the importance of girl security, culminating with Daughter's Day events on Friday next (July 1).
PRCI has petitioned the Prime Minister and tweeted to the HRD, Defence and Railway ministers urging for their help and support for #shakti4beti and declaring July 1 as Daughters' Day.
Explaining the significance of the theme, B N Kumar,president of PRCI, said: "Beti Suraksha (girls' security) falls in line with the Union government's campaign Beti Bachao Beti Padhao. We as communication professionals firmly believe that it is absolutely important to communicate to the society at large on the issue that bothers all -- the security of the girl child".
"The memory of Kalpana Chawla, whose glory grew sky high, remains as an inspiration and we as communicators are keen to ensure that the GenX remembers with a sense of pride," said M B Jayaram, Chairman Emeritus and Chief Mentor of PRCI. "We at PRCI observe July 1 as Daughters' Day each year and now we have urged the Prime Minister to declare it as a National Daughters' Day," he added.
PRCI has also launched a Twitter and Facebook campaign to focus on communication about girl safety and security, and proposed to schools and colleges to initiate self defence programmes for girls.
"We are happy that KJ Somaiya Institute of Management Studies and Research (SIMSR) at Somaiya Vidyavihar, Mumbai, has agreed to actively participate in the campaign. Students will be mobilised to communicate on the issue. A Navi Mumbai-based developer, Prajapati Constructions, has also given its consent to launch the drive at a school in Uran, near Mumbai," said Kumar.
PRCI chapters across the country have also planned campaigns.The Bengaluru chapter planned a Beti Padhao programme.

Saturday, 18 June 2016

PRCI celebrating Daughters’ Day on July 01 - Theme: #shakti4beti

  • Social media campaign, ground events planned


Celebrating July 1 as Daughters’ Day in memory of Indo-American astronaut Kalpana Chawla, Public Relations Council of India (PRCI) has set this year’s theme for the day as #shakti4beti to focus attention on girl security.
PRCI - the pan-India premier body of PR, Media, Advertising, HR professionals and mass communication academicians – is launching a week-long social media campaign on the next Monday and working with various colleges that teach mass communication courses to communicate on the burning issue of girl security.
Kalpana, who had an illustrious career, died along with six crew members of the Space Shuttle Columbia which disintegrated over Texas during its re-entry into the Earth's atmosphere, just 16 minutes before landing. July 01 was Kalpana’s official birthday. Even after her tragic death, Kalpana continues to be a shining example and icon for many girls around the world.
Beti Suraksha (girl security) falls perfectly in line with the Union Government’s campaign Beti Bachao - Beti Padhao. We as communication professionals firmly believe that it is absolutely important to communicate to the society at large on the issue that bothers all – the security of the girl child.”
PRCI has written to the Prime Minister and the HRD Minister urging for their help and support for #shakti4beti.
These are some steps that we can be taken take for a giant leap for the girl child:
  • Join the #shakti4beti twitter campaign
  • Tweet, retweet and convince others to spread the good word
  • Join the online contest on twitter, facebook and Youtube
  • Conduct talks by experts and celebrities on the theme
  • ·         Invite cyber cops to address our groups on tackling online eve-teasing
  • Form human chains outside our campuses or at key traffic islands with banners carrying the message: #shakti4beti
  • And most importantly, run crash courses on self defense for girls with the help of trained instructors

PRCI and its youth wing Young Communicators Club (YCC) will be happy to coordinate the activity.
We can also invite social organizations and groups like Lions and Rotary Clubs to join us.

Let’s do our bit our bit for Beti Suraksha.