Please play this video clip before you start reading this piece!
You may wonder as to why I am posting Beating the Retreat
video clip on a PR e-mag!
As an observer of military band music for decades, from the
days of my Daddy’s army life, I have been observing the perfect way in which
the formations take place and band masters conduct the orchestra.
Today, recalling all this experience I come to conclusion
that Communication is all about perfection. You need to plan your strategies perfectly,
execute them perfectly.
Please take couple of minutes to watch the clip and then
join me in thinking about orchestration.
Pardon me if I started sounding like a preacher?
The idea is not to preach but to join this discussion on the
importance of orchestration which is even more challenging today.
The audiences or target groups are very discerning today
than ever before. Whether you sell real estate ideas or social causes, you are
bound to face stiff competition and even resistance. Your planning becomes so
much more difficult.
Each and every element of your communication has to be
perfect to attain that symphony else you will land up in a cacophony with the
right not knowing what the left is doing!
From media relations to digital media the challenges are many.
With so many veterans with us, I think, PRCI should be able
to play an important, leadership role – like the band master you see in the
video clip - in orchestrating perfect communication.
While we do well in our chosen areas of operation, we must
join ranks and help the profession march ahead without missing a step or a
note.
Let us work towards skill development, passing on the
knowledge to young communicators through our Guest Faculty Pools and broaden
the scope of the Knowledge Forums.
Let us start taking up these projects at all our chapter
levels and three to four months down the line we will see PRCI flag flying in
the horizon of knowledge world.
As our Chairman Emeritus and Chief Mentor Jayaram says always that more and more chapters need
to be created and even more and more chapters need to have activities at the
rate of once in two months, if not once a month.
Like other social clubs, we can plan PRCI activities over
the week-ends by spending an hour together and brainstorming. Let us share
ideas on taking this movement called PRCI ahead. Almost every city has colleges
teaching mass communication. The simplest way to spread the buzz about PRCI is
to tie-up with them for knowledge activities, case study competitions, debates,
communication skills (both spoken and written).
In Mumbai alone, we have over 80 colleges teaching BMM and
we have started initiating activities. Bangalore and Mysore Chapters are also
doing well.
But, Yeh Dil Mangay More.
Let the PRCI symphony spread across all 28 Chapters – we have
Roorky and Jalgaon as the latest entrants to PRCI fold.
Let us start writing ourselves. Let us pen down our thoughts
and post them on PRapport. Let us write in our magazines – CHANAKYA and
Kautilya.
All of us know that content is the king of communication.
Let us enhance our own content and give it to the world.
We owe it to the society in general and GenX in particular.
Give me content and I will give you a magazine to read!
Please take care of yourselves!
