ABCD - Aapki Beti Chalayegi Duniya

Daughters’ Day Ideas flourish at Somaiya Vidya Vihar

By SRUJAN MADDULA

We are Daughters - We are Power!

MUMBAI: A Day as Special as its name, the Daughter’s Day, calls for a Special Event.

PRCI and YCC Mumbai, along with Public Relations & Branding Committee and Women Development Cell, KJ Somaiya Institute of Management Studies, and Research organised ‘Shikshit-BetiSaksham Bharat’ programme on 10^th July 2017 at the Vidyavihar campus, Mumbai.

A total of 24 teams participated in the event out of which 5 teams qualified for the final round.

David Franklin, Vice President of PRCI-Mumbai, Shreya Banda, YCC Cordinator, Aditi Rajani Head of PR and Communications, Somaiya VidyaVihar, Prof. Asha Bhatia,(Head of Enactus Somaiya Social Cell, SIMSR,  Hardeep Singh, Head of Branding, SIMSR, were among those who encouraged the finalists.

AapkiBetiChalayegiDuniya

‘ShikshitBetiSaksham Bharat’ competition started off on a high note and the momentum was maintained by some of the outstanding performances in the form of Advertisement, NukkadNatak, Powerpoint presentation, etc. by the teams. Team AapkiBetiChalayegiDuniya (ABCD) outshone everybody else and went home with the 1^st prize and Team Chaturbhuj stood second displaying a contented and cheerful acceptance.

Every team’s effort was well appreciated by all the judges.   David Franklin pointed out the flaws and scope of improvements as well as appreciated the unparalleled efforts put in by the students. Also the rest of the panellists boosted students’ morale and enlightened the audience with their insightful thoughts.

The aim of the event to spread awareness about Sikshit Beti – Saksham Bharat which the student community and faculty appreciated.

Kudos to Winners!

For picture gallery: https://drive.google.com/open?id=0B_p_EuwVccQoR2p0XzdyUGhCVkU

It’s Big! YCC @ SIMSR Mumbai poised to touch 400 students

• Guest faculty, Knowledge Forums planned

MUMBAI, June 02: The Young Communicators Club (YCC) of PRCI is poised for a big leap as SIMSR (K.J.Somaiya Institute of Management Studies and Research) has agreed to set up the unit at the campus.

PRCI national president B N Kumar and Mumbai Chapter general secretary Sanjay Rammoorthy had discussions with Isaac Jacob, SIMSR Area Chairman, and Prof. Hardeep Singh, Asst. Professor – Marketing, on conducting PRCI and YCC activities at the campus.

Prof Singh has given his consent to be the YCC coordinator. He will depute a student team for planning activities of their interest.

A large gathering of students burst into loud applause as BNK announced the setting up YCC at SIMSR during the Daughters Day events yesterday.

Three cheers to YCC! SIMSR students eager to start YCC activities

PRCI will arrange for knowledge forums, practical training workshops, seminars and guest faculty from among communication professionals.

Jacob expressed the hope that the YCC activities will help students to broaden their horizon and make them industry-ready.

Prof Singh said YCC could start with communication students numbering 120 and spread its coverage to over 400 students.

SIMSR has agreed to offer its logistics support to professional activities by PRCI and YCC in the campus and even outside.

PRCI Chairman Emeritus and Chief Mentor M B Jayaram, Governing Council Chairman R T Kumar, General Secretary Ravindran Kesavan, YCC Chairperson Geetha Shankar and general secretary Avinash Gaikwad have welcomed SIMSR to PRCI/YCC fold.

SIMSR has already associated itself with PRCI’s #shakti4beti campaign by organizing competitions such as Poster making, Photography and Skit based on the theme, writes Vishnu Kanth, Convenor,Public Relations at the Institute.

The Women’s Development Cell played major role in conducting a week-long competition, ahead of the Daughters Day celebrations, that attracted good response from among the students.

SIMSR organized an event on July 1 where four shortlisted skits were presented live.

The ceremony was attended by Mr. Vishal Kedia founder & director of Complykaro and Mr. Yogesh Shanbhag ,VP of Sportz Consult, who were part of the jury that adjudged skits.

“Let us pick up our books and pencils. They are our most powerful weapon”. This statement by Nobel Prize winner Malala itself tells the value of education and how it can improve the importance and respect of a daughter in the society.

If a small initiative by PRCI and K.J.Somaiya Institute of Management Studies and Research can do so many wonders, why not come forward and begin a revolution where we educate, respect and develop our daughters to be a light in the realms of our Indian society?

Daughters Day - PRCI to launch self defense drive for girls

Concept PR-powered #shakti4beti campaign on 

social media gathers momentum

MUMBAI July 01: Celebrating Daughters Day today, in memory of India born US astronaut Kalpana Chawla, Public Relations Council of India (PRCI) has launched a campaign to run self defense programmes for girls to instill a sense of confidence and esteem to achieve glory.

July 1 is Kalpana’s official date of birth. She had an illustrious career achieving sky high glory and died along with six crew members of the Space Shuttle Columbia which disintegrated over Texas during its re-entry into the Earth's atmosphere, just 16 minutes before landing. Even after her tragic death, Kalpana continues to be a shining example and icon for many girls around the world.

Juries with winners of skit contest @ SIMSR

In Mumbai the Daughters Day was celebrated by Mumbai University's Department of Communication and KJ Somaiya Institute of Management Studies and Research (SIMSR) by organising events like debate, photography and poster  competitions and skits focusing on girl security.

The two institutions agreed to conduct self defense programmes for girl students.

PRCI has tied up with organizations like Sportzconsult to run 10-day crash courses for girls with the help of trained martial arts experts. The drive will also cover corporates to run workshops to prevent sexual harassment at workplaces with the help of legal experts like Complykaro.

Powered by Concept PR, PRCI launched #shakti4beti campaign to focus on Beti Suraksha (girl security) on social media and online forums which evinced lot of interest.

Mumbai University event: Winner receiving Concept PR gift from Vishal Kedia (centre) and
Dr Sunder Rajdeep, Head of Dept of Communication, University of Mumbai

“Beti Suraksha (girl security) falls in line with the Union Government’s campaign Beti Bachao - Beti Padhao. We as communication professionals firmly believe that it is absolutely important to communicate to the society at large on the issue that bothers all – the security of the girl child,” said PRCI national president B N Kumar.

PRCI - the national body of PR, media, advertising, HR professionals and mass communication teachers and students – has petitioned the Prime Minister and tweeted to the HRD Minister urging for their help and support for #shakti4beti. 

“We are taking up the issue across the country through our 30 plus chapters and happy to see growing interest among corporates to ensure self confidence of women and girls,” said M B Jayaram, Chairman Emeritus and Chief Mentor of PRCI said.