ABCD - Aapki Beti Chalayegi Duniya

Daughters’ Day Ideas flourish at Somaiya Vidya Vihar

By SRUJAN MADDULA

We are Daughters - We are Power!

MUMBAI: A Day as Special as its name, the Daughter’s Day, calls for a Special Event.

PRCI and YCC Mumbai, along with Public Relations & Branding Committee and Women Development Cell, KJ Somaiya Institute of Management Studies, and Research organised ‘Shikshit-BetiSaksham Bharat’ programme on 10^th July 2017 at the Vidyavihar campus, Mumbai.

A total of 24 teams participated in the event out of which 5 teams qualified for the final round.

David Franklin, Vice President of PRCI-Mumbai, Shreya Banda, YCC Cordinator, Aditi Rajani Head of PR and Communications, Somaiya VidyaVihar, Prof. Asha Bhatia,(Head of Enactus Somaiya Social Cell, SIMSR,  Hardeep Singh, Head of Branding, SIMSR, were among those who encouraged the finalists.

AapkiBetiChalayegiDuniya

‘ShikshitBetiSaksham Bharat’ competition started off on a high note and the momentum was maintained by some of the outstanding performances in the form of Advertisement, NukkadNatak, Powerpoint presentation, etc. by the teams. Team AapkiBetiChalayegiDuniya (ABCD) outshone everybody else and went home with the 1^st prize and Team Chaturbhuj stood second displaying a contented and cheerful acceptance.

Every team’s effort was well appreciated by all the judges.   David Franklin pointed out the flaws and scope of improvements as well as appreciated the unparalleled efforts put in by the students. Also the rest of the panellists boosted students’ morale and enlightened the audience with their insightful thoughts.

The aim of the event to spread awareness about Sikshit Beti – Saksham Bharat which the student community and faculty appreciated.

Kudos to Winners!

For picture gallery: https://drive.google.com/open?id=0B_p_EuwVccQoR2p0XzdyUGhCVkU

Donald Trump' loses his Spice!

• PRapport spoke about this possibility two month ago!
• Remember our headline? It ain't no easy to blow Donald's Trumpet

The controversial spokesman was known for testy exchanges with reporters amid tumultuous tenure as administration’s public face

https://www.theguardian.com/us-news/2017/jul/21/sean-spicer-resigns-press-secretary-trump-white-house-feud

We at PRapport forecast this two months ago. Please check this analysys by S Narendra, advisor to former PMs and ex-Govt of India spokesperson..

An international story is playing out of Washington involving the White House that we all are reading as a political story. If we analyse it under the lens of communication and PR, we notice a highly charged case study on Reputation Risk and Redemption Management. This is relevant to all communicators.

Very interestingly, this story is taking place in the janmabhoomi of PR and communication theory and practice. The theater (pun intended) of action is in Washington DC, capital of Madison Avenue, K-street, the Capitol Hill all coming under its nickname – the political beltway, it is also known as the swamp that sucks into its murkiness any and everyone (irrespective of their reputation for integrity and independence of mind), making the job of keeping one’s reputation and public esteem risky.

https://prapport.blogspot.com/2017/05/blowing-donalds-trumpet-aint-no-easy.html#more