CHANAKYA March 2018 issue. Check it out!

https://emagcreator.com/BNK%20Anytime/chankya_211731172018_FINAL/page_1.html

From disruption to transformation: PR industry faces new challenges

It's a PRCI Survey! A first of its kind in the industry.

From experiencing disruption to undergoing transformation, the public relations industry has begun to brace up to new challenges, a survey shows.

Apart from the ever-changing technology, rising expectations from corporates and rapidly evolving media trends have kept PR consultants on tenterhooks during the previous year, the survey conducted by the Public Relations Council of India (PRCI) -- the national body of PR, media, advertising, HR, marketing professionals -- shows.

For detailed report:

http://www.business-standard.com/article/news-ians/from-disruption-to-transformation-pr-industry-faces-new-challenges-118010700462_1.html

Pune Calling Series

twitter: @prcitweets

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Calling writers, photographers among Communicators!

12^th Global Communication Conclave. Request for articles on TRANSFORMATION

A CHANAKYA cover for ref

The Public Relations Council of India (PRCI) – the premier body of PR, media, advertising, HR, marcom professionals and mass communication students and academicians - is happy to inform you that we will hold the 12^th Global Communication Conclave at Pune on March 9 & 10, 2018 at the conveniently located venue, All Spice, Shantai Hotel, near Camp. (Opp: Ashoka Pavillion) 

The theme for the Conclave is: TRANSFORM OR PERISH.

Apart from the rapid developments in technology, life around us too is changing fast – faster than the speed of thought. What we think today may not be relevant tomorrow. Some of these rapid developments would need a total transformation, and not a mere change.

We will bring out our special CHANAKYA number for this Conclave.

We request you to send your contributions – articles, photographs, research or study reports – for this special issue – focused on these sub-themes:

PR, Corpcom, Media, Social Media, Regional Media, Advertising, Crisis, HR, Mentoring, CSR, Artificial Intelligence, Governance, Film, Agriculture, Energy, Health, Environment, Urban Infra etc.,

with the overall theme being – TRANSFORM OR PERISH.

You may discuss: is transformation needed/or taking place in these sectors.

For instance, in public health is Swachh Bharat campaign doing enough?

Word Limit:

·         Articles: 750 for articles

·         Research/study reports: Up to 1,500 words.

·         The photographs should of high-res. Please avoid copyright or Google images.

·         In fact, do mention that the accompanying photographs are royalty-free.

Thanks and regards.

B N Kumar

Conclave Chairman, National President – PRCI &

Editor – CHANAKYA.

Transform or Perish - PRCI Conclave theme

Inviting all Communicatiin Professionals to attend the 12th Global Communication Conclave at Pune on March 9 & 10, 2018

Change ain’t no good! Transform we must!

By S Narendra

Former adviser to PMs & Ex Spokesperson, Govt of India

Transform or Perish - the Focus of the 12^th PRCI Global Conclave to be held in Pune in March 2018 is a continuation of PRCI’s attempt to expose the Communication community to the emerging challenges ahead. Last March, we had zeroed in on Disruption. In a modest way, the Conclave hopes to enable fellow professionals to tap the potential for making Communication a dynamic and innovative force and responses.

A recent McKinsey Global Institute report is titled Disruptive Technologies: Advances That Will Transform Life, Businesses And The Global Economy. The advances are coming in a cascade, leaving no aspect of life in any geography untouched. The transformational technological advances demand of every human being, and organisations ,public, private, created for the welfare and progress of the  human beings on this planet, to not just adopt ‘change’ but to transform, to be in the vanguard. Or sadly, left behind.

The dimension of the transformation challenge requires a collaborative global leadership, that has to work with the national leadership, that works with local leadership. Such a leadership has to emerge in several fields, in most cases from within the organisation and its several levels. That is because a new Political-Economy of the Future is being created with or without the consent of the political sovereign powers; not to speak of The Blockchain technology and Bitcoin are worrying examples. No borders and no intermediaries. Uber and Airbnb intruded on this old concept of sovereignty of ‘states’, and in some cases doors were kicked open. The digital challenge operates in a new political and economic ecosystem. If that is the plight of border conscious ‘sovereign’ states, one can only imagine the impact on other less powerful entities.

In an  earlier era, management gurus focused on ‘change management’. Adjusting or adopting and adapting to change meant putting in place processes, a route map towards a destination. There was some time for ‘change’ to be accepted and adopted. It could take place in stages. In the emerging tech world of innovations, the demand is for transforming organisations, its workers, preparing for a journey into an uncharted territory. Whole scale technology -led disruption could arrive without notice. What is demanded of organisations and their leadership in the merging situation are: to be alert, assess the threat as well as the opportunity potential. But in the real world, the challenge is much more complex to face than such a simple formula. Watch this space for more on Transform 0r Perish.