"Constantly finding more creative ways to convey a message is the role of any communication professional. We are always seeking unique ways of getting the consumer’s attention, wherever he or she is. Without sounding like a promotional activity, PR material can also have headlines that hit you. Achhe Din is an example of a headline that ultimately became a poll slogan."
Presenting CHANAKYA April 2016 issue featuring Exclusive Interview with Ad Guru Piyush Pandey, 30 years to Ad Agency-PR Arm and Focus on Orchestration/Teamwork.
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