Showing posts with label S Narendra. Show all posts
Showing posts with label S Narendra. Show all posts

Wednesday, 18 March 2020

COVID-19 - Lessons from Freakonomics


By S NARENDRA
(Former Information adviser to PM/PIO Govt of India)

The Government of India has done well to declare the threat, an existential one, posed by the global Corona virus -19, a national disaster. There could be two opinions about the   adequacy of the measures taken   so far to protect the   people against the CV-19 pandemic. It is well to remember that the pandemic   has overtaken the seven continents with least warning and overwhelmed most countries’ governments. The countries with enormous financial and health -related resources are finding it difficult to cope with the CV-19 challenge.
It is a time for citizens to proactively support the official measures by following the guidelines stipulated regarding personal hygiene and social distancing. The latter is a tough call in a densely populated country like India where people live cheek by jowl. The burden of keeping the Virus away largely falls on the individual and the family, calling for a total transformation of human social and personal behaviour.  As of now the government’s attention is concentrated on putting in place   policies and programmes to control the virus spread and on   mitigating the pandemic‘s adverse effects on the economy and people’s livelihoods.
The Indian government, like many others such as China, USA, Britain, and, the European Union, is contemplating fiscal and monetary measures to stimulate the economy. As many economists have pointed out, the economic theory has no answers as it has never faced, nay never contemplated, the dislocation of life caused by CV-19 pandemic. It is outside the Demand-Supply framework (the invisible hand of market forces) of the discipline. A noted American economist, Tyler Cowan, in a recent online post wrote that   basic   economic concepts like ‘inflation’ are   no longer useful when the toilet and facial tissue paper, sanitisers, soaps, face masks become more valuable than the commodities in the normal basket of goods whose prices are studied for measuring inflation,  and   adjusting   lending interest rates.
The Union and state governments are now required to deal with a hydra-headed problem on an emergency basis. The CV-19   has arrived on the back of an economic slowdown, that had drastically reduced the government revenues. The shut-down of vital economic activities in most sectors due to the pandemic will inevitably further dim the governments’ revenue   outlook. It is a double whammy because now the governments are required to deal with a many-headed problem with massive resources. Considering the enormity of the challenge, the governments will do well not to rush out for   bailing out businesses which are making the most noise. Perhaps, the outlines of the economic and social challenges are yet to emerge fully for thinking of a measured response. The world, including India , seems to be headed for the long haul.
There are likely to be some unintended consequences from the on-going ‘National Disaster’ which may need to be reckoned by policy makers. Such consequences are studied under the title of Freakonomics by some noted economists. CV-19 is exposing in both the rich and poor countries the massive inadequacies in the health infrastructure, a key contributor to any nation’s human resources. It will do a lot of good if the media and experts are allowed to put the Indian public health infrastructure, and the economic model that tilts it in favour of privatising health, to a lot of public scrutiny.
Perhaps, for the first time the nation will be X-raying this sector, hopefully gaining the sector the priority it deserves in central and state budget allocations. Many health sector experts have lamented that the center  and states governments combined  expenditure on health is far lower than her neighbours. The economist Joseph Stiglitz has pointed out that the trend of moving away from public to private health care in India was pushing fast more people in  to poverty. The present situation is a great opportunity for bringing back health care into the national political agenda. Unfortunately, the gains in the health sector are post-dated, invisible and offer less scope for political kickbacks that accrue from building physical infrastructure. Hence, it tends to receive lip-service.
The COVID induced closure of educational institutions   again offers an opening for examining the deficiencies of distance education and utilising the tremendous possibilities offered by the technology for delivering quality educations and skills to the masses at less cost. Its quality has to be improved vastly  and used for improving the standard of education imparted in government schools and colleges. The government, academia and technology innovators need to be brought together   to collaborate in this sector. If the governments care to use a significant part of the any stimulus money for the above two objectives, it would go to improve India’s competitive advantage, encashing the available demographic dividend.

A third priority should be to bring relief to the informal sector due to the shutdown. This sector provides the bulk of the employment to about 472 million total workforce. The formal sector accounts for about 10 per cent of the jobs  but  has more voice in policy making. The economic distress caused to workers who have no job guarantees, no social security   cover, is unimaginable because of the shutdown. Going by the expert’s opinion, COVID emergency could last   fairly   long. Announcements such as facilitating more credit to SMEs are conventional solutions which may not be adequate in this dire situation. The livelihood of the   huge number of wage earners whose only tradable asset is physical labour is under threat. How to fulfil their basic food needs requires immediate   attention. One does not know whether the governments should consider opening something like opening free soup kitchens. In New York, according to the New York Times report, some 750000 school children were dependent upon the school provided   one daily meal. The shutting down of schools has deprived them of this daily meal. If that is the situation in USA, imagine the plight of children of families in India who have no daily regular wage -earning work. This is mentioned here mainly to point out the enormity of the problems facing the polity.
There was a report that the air quality over China had improved due to the COVID 19   induced lockdown. Ironically, the human caused global warming effects will be less due to the global economic shut down.  Every past year in this millennium has seen an increase in global temperature.2020 may be an exception. This is one of the Freakonomics effects. The policy makers, if so inclined, can draw some lessons and build them into post-COVID policies. The CV-19 is compelling us to change our social and personal behaviour. We have the option to resume our   life with  business as usual in the post- COVID era,  leaving our fate, that of the universe, to market forces and climate change. We also have the option, having come out of an existential threat, to modify our life -styles defined by instant gratification of wants and adopt a more environment sustainable life style. One hopes that the  traditional economic theory hinged to consumption-based capitalism  that shapes government policies listens to the lessons coming out of  the COVID crisis, and its consequences for people whose life is on the fringes of the market forces but who are vital to the  overall economy.
On the informal sector that accounts for nearly half of India’s GDP and major portion of the employment and wage earners by the necessary shutdown is unimaginable. The shutdown of most social and economic activities necessitated by CV-19.
A very important point is that the challenge posed by COVID -19 has  to be fought at the state, district and village level   without the clash of political egos. In this humbling moment in the nation’s history, the sagacity of leaders in Delhi and the state capitals will be tested. It is a time to show  a shared vision and resolve for infusing confidence in the people that the political system is united in navigating them out of the pandemic.






Friday, 17 August 2018

A Politician & an Honest Man


By S Narendra
Former adviser to Vajpayee and other PMs

Pic courtesy: www.bjp.org
Indian democracy has lost in Atal Behari Vajyaee’s passing away one of its foremost champions. I had the privilege of working with him when he was the prime minister, the last among the four PMs I served as the Information Adviser. He was enormously courteous, open-minded, patient in his dealing with civil servants like me. Atal ji encouraged us to speak up our minds frankly. In one of my previous posts on PRapport, I have narrated my experience of serving Prime Minister Vajpayee during his 13 days stint in office in 1996. (http://prapport.blogspot.com/2015/09/blast-from-past-vajpayees.html)
Customarily, prime minister’s make a formal TV/Radio broadcast to the nation soon after assuming office. As expected, when Vajpayeeji became PM, I was asked by his close political aide Pramod Mahajan to call the Doordarshan camera person to record the broadcast.
When the TV camera crew was making arrangements in PM’s office, where Vajpayeeji was going through the draft text penned by Mahajan, the prime minister called me and asked: ‘Have you seen the draft’. I had not. Although I had kept a draft ready, Mahajan had told me that my draft was not required.
On the prime minister instructions, I read the draft and hesitatingly give my opinion thus: “Sir, you are a national leader. Somehow, this draft makes you a BJP prime minister. It does not fit your stature.”
Vajpayeeji reread the draft. The broadcast was cancelled.
I had not known Vajpayee ji personally. Some persons in the party and media had conveyed to him that I was a Congress party chela and should be replaced.
Vajpayee ji could be a devastating critic of his political opponents. Verbal attacks were measured and had rapier like sharpness, but always fair, and rarely confrontationist. As a result, in politics he was a consensus builder.
India of the present misses him and his political sagacity.


Monday, 6 August 2018

Who moved the Media Cheese?


BOOK REVIEW: By S Narendra

Who moved the Media Cheese?
Who engineered the demise independent media ?
Often, we all hold technology, the Internet and the ipads responsible. A new book by the senior editor of the New Yorker magazine Ken Auletta has traced the real culprit-that is you and me, the media audience, who gained control over what they want to hear or see. And also, we prefer content without payment. That’s available aplenty online thanks to Google, Facebook and multitude of other cyber platform. Combined,  they are the ‘frenemies’, meaning most of us who want content without payment and free content providers on digital platforms who working against the survival of  free and independent  media.
The TV remote control with its fast forward button, DVR began  the trend of  enabling audiences to skip advertising. As such, they broke a key link in free market capitalism.The author of the book under review, KenAuletta closely studied media and communication and wrote a regular magazine column under the title; ‘ Annals of Communication .According to him, advertising is a short- hand for marketing and consumption  that  connects supply and demand, the invisible hand  that  is supposed under pin the free market capitalist economy. The media (newspapers, TV, Radio, entertainment, quality news Journalism, information industry) vitally dependent upon advertising thrived when they served as channels connecting audiences and consumers.
According to credible guesstimates, at present advertising globally (that is total marketing and selling activity including formal advertising) is worth $2 Trillion. A  London based 2015 study of advertising showed that in US each dollar spent on advertising created19dollar in sales and supported 67 jobs in many sectors. It predicted that by 2019 advertising would kindle 16 percent of all economic output. It is estimated that advertising directly employs about a million people worldwide. Such a vital sector was set on a new course initially by TV remote control  that  grew into an irreversible  consumer habit in the digital age that equipped audiences with ad-blocking software.
Another tectonic shift was occurring in the advertising agency business itself. The firms marketing products and services and their advertising agencies traditionally worked in close collaboration in furthering businesses. It was a relationship based on transparency and trust. When the digital media came to dominate and d people’s information consuming and buying habits, the media fragmented as never before. This had a profound impact on ad agency- client relationship. Uncertain of the outcome from advertising expenditure, clients began to squeeze agency fees and profits and enforce greater accountability for ad expenditure ;on the other hand, agencies started  bulk buying of media space  across media at one price and reselling them to clients at a higher price. Such practices further eroded the agency-client trust. As profits came down, advertising agencies were unable attract talent and  adequately service the clients.
Giant digital platforms like Google, Facebook, Snapchat and many others transformed themselves into both advertising platforms and gained access to humongous amounts of consumer data and insights. This enormous advantage put to greater advantage by offering advertising services directly  to clients where in they were able to customize message to individual consumers.  Another development was that the agencies were walled off from gaining access to audience data garnered by  Google and the  rest. No doubt big advertising conglomerates have developed their own data bases and deployed big data analytics to compete and serve clients, but they could never hope to match the levels attained by digital platforms.
The revolutionary shifts in media scene and audience’s habits impacted entertainment, information and news media, especially independent and quality Journalism in many ways. Traditionally, independent news media and content was principally supported by advertising. As audiences moved to other platforms, advertising also moved. As if that blow was not enough, the digital platforms like Google, Yahoo and Facebook offered content free in exchange  of the users sharing their personal information with them. Google is in a position to offer content ‘free’ because 87 percent of its $ 80 billion revenue, for example, came from advertising. Facebook’s  $ 27 billion was also from advertising.
The power of digital media is increased in an unprecedented way by the spread of mobile phones, now estimated to number about six billion. Nearly half of them or more are smart phones with enormous computing power, tracking their users every move and capable of situational marketing. The mobile embedded artificial intelligence tools like digital assistants have machine learning  capabilities that have capabilities for filtering messages. On the one side, such capabilities empower both marketers and consumers, while on the other they work against competition and choice , of content and consumption of products and services.
Quoting from the book Attention Merchants, the author draws attention to another serious issue. The people’s eyes are riveted to electronic screens connected to the Internet. By demanding  free content accessed through the Internet, consumers without realizing it invitee more intrusive ads and receive inferior journalism (including fake news).The digital platforms  like Google, or Amazon are converting themselves as all purpose platforms like China’s Tancent. This Chinese platform connects 800 million users, who spend  daily at least one hour on its site including We Chat. The company offers multiple services with one app, enabling people to chat, shop, pay. It handles daily 500 transactions, employing 300 million credit cards that link 300,000 stores.  Tancent’s one app,  combines the varied functions of PayPal, Facebook, Uber,  Amazon, Netflix, Expedia and countless others.
The reviewer: Ex-Spokesperson
Govt of India & adviser to ex-PMs
Where is advertising headed now and in the future? 
Here is some idea. In the most advertised US market, in 2016 the total advertising spend was more than $200 billion. The digital advertising showed double digit growth, soaring from $83 billion in 2017 to $129 billion in 2021.Digital advertising spending surpassed TV for the first time in 2016, and this gap is likely to widen by $10 billion every year. Mobile will be the main driver of this growth, comprising over 73 percent of digital growth.












Sunday, 10 December 2017

Change ain’t no good! Transform we must!

By S Narendra
Former adviser to PMs & Ex Spokesperson, Govt of India

Transform or Perish - the Focus of the 12th PRCI Global Conclave to be held in Pune in March 2018 is a continuation of PRCI’s attempt to expose the Communication community to the emerging challenges ahead. Last March, we had zeroed in on Disruption. In a modest way, the Conclave hopes to enable fellow professionals to tap the potential for making Communication a dynamic and innovative force and responses.
A recent McKinsey Global Institute report is titled Disruptive Technologies: Advances That Will Transform Life, Businesses And The Global Economy. The advances are coming in a cascade, leaving no aspect of life in any geography untouched. The transformational technological advances demand of every human being, and organisations ,public, private, created for the welfare and progress of the  human beings on this planet, to not just adopt ‘change’ but to transform, to be in the vanguard. Or sadly, left behind.

The dimension of the transformation challenge requires a collaborative global leadership, that has to work with the national leadership, that works with local leadership. Such a leadership has to emerge in several fields, in most cases from within the organisation and its several levels. That is because a new Political-Economy of the Future is being created with or without the consent of the political sovereign powers; not to speak of The Blockchain technology and Bitcoin are worrying examples. No borders and no intermediaries. Uber and Airbnb intruded on this old concept of sovereignty of ‘states’, and in some cases doors were kicked open. The digital challenge operates in a new political and economic ecosystem. If that is the plight of border conscious ‘sovereign’ states, one can only imagine the impact on other less powerful entities.
In an  earlier era, management gurus focused on ‘change management’. Adjusting or adopting and adapting to change meant putting in place processes, a route map towards a destination. There was some time for ‘change’ to be accepted and adopted. It could take place in stages. In the emerging tech world of innovations, the demand is for transforming organisations, its workers, preparing for a journey into an uncharted territory. Whole scale technology -led disruption could arrive without notice. What is demanded of organisations and their leadership in the merging situation are: to be alert, assess the threat as well as the opportunity potential. But in the real world, the challenge is much more complex to face than such a simple formula. Watch this space for more on Transform 0r Perish.



Saturday, 22 July 2017

Donald Trump' loses his Spice!

  • PRapport spoke about this possibility two month ago!
  • Remember our headline? It ain't no easy to blow Donald's Trumpet


The controversial spokesman was known for testy exchanges with reporters amid tumultuous tenure as administration’s public face

https://www.theguardian.com/us-news/2017/jul/21/sean-spicer-resigns-press-secretary-trump-white-house-feud


We at PRapport forecast this two months ago. Please check this analysys by S Narendra, advisor to former PMs and ex-Govt of India spokesperson..

An international story is playing out of Washington involving the White House that we all are reading as a political story. If we analyse it under the lens of communication and PR, we notice a highly charged case study on Reputation Risk and Redemption Management. This is relevant to all communicators.
Very interestingly, this story is taking place in the janmabhoomi of PR and communication theory and practice. The theater (pun intended) of action is in Washington DC, capital of Madison Avenue, K-street, the Capitol Hill all coming under its nickname – the political beltway, it is also known as the swamp that sucks into its murkiness any and everyone (irrespective of their reputation for integrity and independence of mind), making the job of keeping one’s reputation and public esteem risky.

https://prapport.blogspot.com/2017/05/blowing-donalds-trumpet-aint-no-easy.html#more

Saturday, 20 May 2017

Blowing Donald’s Trumpet aint no easy!


When Money is Lost Something is Lost
When Reputation is Lost, Everything is Lost


By S Narendra

An international story is playing out of Washington involving the White House that we all are reading as a political story. If we analyse it under the lens of communication and PR, we notice a highly charged case study on Reputation Risk and Redemption Management. This is relevant to all communicators.
Very interestingly, this story is taking place in the janmabhoomi of PR and communication theory and practice. The theater (pun intended) of action is in Washington DC, capital of Madison Avenue, K-street, the Capitol Hill all coming under its nickname – the political beltway, it is also known as the swamp that sucks into its murkiness any and everyone (irrespective of their reputation for integrity and independence of mind), making the job of keeping one’s reputation and public esteem risky.
The news story of Russian espionage during the 2016 US presidential election was supposedly used for swinging it in favour of Republican candidate  Donald Trump. As the FBI was probing the allegation, its chief James Comey was fired by President Trump. Initially, it was explained that the President   had acted on the recommendation of the Deputy Attorney General , Rod Rosenstein who had said in a note that FBI under its  director Comey had not properly  conducted the investigation into the security implications relating to the e-mails of former  Secretary of State Hillary Clinton sent over a private  server. The e-mails were leaked to WiKiLEAKS allegedly by Russian intelligence,  But  President  Trump contradicted this version in a TV interview and took personal responsibility for  dismissing  FBI chief. He told the interviewer that he had decided to fire Comey even without Rosenstein’s recommendation since FBI was pursuing allegation of links between his election campaign in 2016 and Russia. In one single moment, Rosenstein’s reputation was in tatters,
Rosenstein, was appointed by President Trump as the US deputy attorney general barely a few weeks before  he penned the infamous note on FBI director. Rosenstein had come into the new office with a formidable reputation as a legal  ace as well as for person known for  impartiality and independent mind.  In a previous stint in the Justice department, Rosenstein was appointed by the Republican President G.W.Bush, as a persecutor. He was retained in the post by President Obama. This clearly showed that he was highly respected across the political spectrum for his professional eminence and for his integrity. Therefore, Rosenstein’s note recommending James Comey’s dismissal shocked his admirers in media and legal professionals saw him as buckling under political pressure. The President’s public admission that the FBI director was fired because he was pursuing investigation into alleged links between his election campaign and Russian spying exposed Rosenstein to public ridicule, as Trump’s hatchet man.
Another factor that made Rosenstein position questionable was that as the deputy attorney general he was technically placed  in charge of FBI and its investigation. His boss Jeff Sessions, the AG, had recused himself from overseeing the FBI investigations into Russian spying case, due to his previous business links with Russia. There was huge expectation that Rosenstein would resist political pressure and ensure a fair FBI probe into the case of Russian interference in American poll.  
Media stories had appeared to the effect that FBI director had declined to oblige the President when personally approached   for closing the relevant  probe. This revelation led to demands for impeachment of the President for obstructing justice.
Amidst the turmoil, there were questions about the role of Rosenstein, about the reasons for him to give up his principles that had built his reputation.
This sad saga took a new twist when Rosenstein announced the appointment of a Special Counsel for supervising the FBI probe into Russian espionage. His decision to name a former FBI director, Mueller enjoying enormous respect for his integrity and independence won large measure of support. This step paved the way for Rosenstein  to partially re-establish  his reputation. In the process, Rosenstein did something that every PR person wants to do in a crisis situation. He changed the media headlines. The word ‘impeachment’ of the President   that was gaining ground was buried. The move also restored to some extent the reputation of the American democracy as a credible political system even though presided over by  a whimsical chief executive.
According to media reports, the deputy attorney general had announced the appointment of Special Counsel, without seeking the consent of his immediate boss or the President.
The Author:
Ex adviser to PMs and former
Spokesperson, Govt of India
A commentator in the New York Times summed up the lesson coming out of this story thus: ‘I expect more members of the Trump administration will find themselves under pressure to violate their own principles. I hope they will remember both lesions of Rosenstein saga. Helping Donald Trump isn’t worth your reputation. And you can often recover, at least partially, from your own mistakes.’
Tail piece: Rod Rosenstein   may have recovered his reputation and tried to change the headlines away from impeachment. But President Trump seems hell bent on refuelling the media stories about his attempts to stall the FBI investigations by criticising the appointment of the Special Counsel as political persecution. Tweet after Tweet from the President describing the ongoing probe as ‘Witch Hunt’ keeps alive the controversy.  



Tuesday, 14 March 2017

Communication for Vote Farming

The recent Legislative Assembly election campaigns have seen a dramatic change in the communication, particularly political communication, is conducted. While PR Narendra Modi is credited for dramatically transforming or even disrupting the political communication, the opposition too had its own share of initiatives. PRapport initiates a debate among communication professionals to analyse and understand lessons from the new communication regime - what was right and what we wrong.
We at PRCI did make a beginning during our 11th Global Communication Conclave with a discussion on Disruption – Political Communication with a Fireside Chat with BJP political strategist Ashwani Singla. Now  we take this forward.

By S.Narendra*

India has successfully completed another   cycle of   free and fair elections. The latest poll cycle witnessed several new features   in poll campaign   communication. According to a BJP leader in UP, the battle strategy aimed at winning   ‘booth by booth’ (there were 150000 poll booths).For this purpose the party deployed lakhs of  foot-soldiers for personally connecting with the voters. The foot-soldiers efforts   in the field were   coordinated through mobile phones and  social media.
In a first of its kind, BJP  gathered inputs from thousands of  voters for preparing its manifesto. Such crowd sourcing and deployment of foot-soldiers seems to have created a groundswell. The 3-D communication-that is, multi-screen projection of election BJP rallies, especially that of PM rallies, (first unveiled in 2012 Gujarat poll), was very much in play. At each such venue, a bank of plug-and -play facility was created for news channels to take their feed which went a long way in getting free airtime. Perhaps , relative absence of broadband  connectivity limited the scope for streaming  PM’s rallies  from one centre to others.
A notable aspect was the seamless mixing of traditional campaign mode with the state-of-the art technology by the two main contenders-BJP and SP. The  latter, as the ruling  party spent hundreds of crore of rupees from government funds for showcasing its performance (Kaam Bolta hai)  and its young chief minister. SP’s incumbency handicap  was also palpable. The Incumbency  burden  in this case meant  that the voters had  taken for granted  any  development initiatives  of  the outgoing  government. And, rerunning  its  such achievements in TV spots  and other media  without  unveiling  SP’s future agenda  failed to rally the voters.  The government communication  usually tends to throw  information at people without  packaging  such ‘achievement information’  into a political  message .    
The BJP on the other hand, enjoyed the advantage of  presenting  the  Union Government’s  several  on-going pro-people  programmes  which were not being  effectively  implemented by  SP state government . The Centre’s   dominant presence on  social media  like mygov.com site,  apps and social media  and  on TV and radio  could not be matched  by other parties., And, PM himself  adroitly put  himself  as the champion of the poor against the rich and took almost personal responsibility for lifting UP out of its under-development.
The opposition attack on demonitization seems to have backfired as the people perceived the step as a blow against  the rich and the corrupt. As the theatre of Ram Janmabhoomi movement and demolition of the Babri Masjid in 1992, one expected BJP to revive the emotional Ram temple issue. Surprisingly, the issue did not dominate the political discourse.
A sub-text to the political communication was the BJP’s clever weaving of   the social divide represented by Dalits, OBCs and Upper castes into its seat  distribution arrangement. Although BJP totally ignored giving any representation to Muslims (16% of the state population), and its opponents   attempted to paint BJP as anti-minorities, such factors did not significantly swing voters away from BJP. This is one mystery of this election campaign communication  that needs to be carefully studied.

An important point to note is that both conventional media and social media, howsoever intensively they are deployed, have their limitations. Such limitations can be overcome only when they are enjoined with IPC   or inter-personal communication for micro-messaging. In this case, the BJP’s massive numbers of foot-soldiers were empowered with messages using social media.
And, more importantly, they became the listening posts,   sending   feed- back to central strategists. At the helm was an untiring, towering   foot-soldier in the form of Narendra Modi. He was both the media and the message phenomenon. Opposition withered away.

PS: One of the first Communication needs assessment, CNA, studies commissioned by the Election Commission (designed and supervised by me), established that Voters were influenced more by IPC that is, when they discussed issues with friends and other known people. The latter tended to be information consumers of media and eager to be Jaankars. My recommendation to ECI was to reach out to such Jaankars who could relay messages to actual voters who may or may not access media. In traditional societies, IPC tends to be more effective. (*The author is a former Information adviser to PM and government spokesperson. He can be reached at sunarendra@gmail.com)

Monday, 15 February 2016

From All India Radio to All Indira Radio - the emergence of a powerful medium

Please click on the video clips to thoroughly enjoy the excellent piece - Editor

Political communication or PC is the oxygen of democracy like India. Soon after the Independence, PC, wore many hues as the government pursued its series of nation building and political objectives. Official media, particularly AIR, unknowingly transformed itself into common-man-friendly mass medium only after 1962 Chinese attack. Please read to understand the untold story of the national broadcaster – a seventh in the series by S Narendra, former adviser to PMs and PIO and ex-Government of India spokesperson who weathered many a storm!
This is the story of the bygone era when we didn’t even hear about FM. We just AM and SW (Short Wave)

Until 1967, commercial advertising was banned on All India Radio (AIR), the most powerful mass medium channel under government control since its inception in 1930s. Why or how radio advertising was banned are some of those unresolved questions. It may not be very wrong to surmise that commercial advertising,  ubiquitous symbol of  a free market-oriented and consumption-led  economy, did not fit in with the ideology of state controlled, socialistic economy embraced by the political establishment of the time. Anyway, the post-war scarcity economy did not offer people much to consume.



This commercial void was very adequately filled by Radio Ceylon (now Sri Lanka Broadcasting Corporation)  and Radio Goa (under Portuguese rule up to 1962) drawing away Indian advertisers. The famous Binaca Geetmala anchored by Ameen Sayani broadcast from Radio Ceylon was a hit with Indian masses. Unlike AIR that occasionally played melodious Indian film music, these two broadcasters used Hindi, Tamil, Telugu, Malayalam and other language film music as their staple fare from 6.45 AM to midnight. The most prominent brands that rode on film music were: the ones such as Woodward’s Gripe Water (ajwan water for infants), baby food by Glaxo, Ovaltine drink promoted for strength, tooth-pastes like Kolynos with chlorophyll, McCleans, Bayer’s aspirin.


The most coveted Swiss watch - Favre Leuba - and 7’O clock razor blade kept the radio time. The symbols of good grooming were Afghan snow, a first Indian competitor to  Pond’s, Brilliantine for hair. Toilet soap Lux for beauty led the field, followed by Lifebuoy for cleanliness. The Indian brands making radio noise from Colombo  were the likes of Dongre’s Balaamrut and Amrutanjan.  It won’t be an exaggeration is I say that we came to know of our own films in the making from Radio Ceylon.  
The Chinese attack in 1962 indirectly affected the fortunes of Radio Ceylon and AIR differently. Suddenly the Indian government and the people discovered that the defence forces serving in far-flung border areas need to be connected with the rest of country. Also, there was realisation that they needed some element of entertainment.  Besides sending troupes of film-folks to border areas for entertaining the troops, the government allowed AIR to introduce twice a day one-hour  long  ‘Fauji Geet Mala’ with Hindi film music. By entrusting the anchoring of such film music slots to prominent film personalities, AIR   suddenly pulled in huge audiences. Without the government realising it, it had opened a channel that united Indians like never before and went on to serve the cause of national solidarity as well as that of the Hindi language. In fact, film music on radio and later Chitrahar programme on Doordarshan (1980s) served the cause of Hindi much more than the Official Hind Language department of the government.
Until Hindi film music came to dominate, AIR was an elite media that patronised classical Hindustani and Carnatic music, emerging as an unparalleled repository of music of this genre. The introduction of dedicated hours for popular film music changed the social base of AIR audiences and placed it on the path  to become a truly mass media by beaming film music on medium wave transmission through networking of its low-power transmitters. However, this path faced a big hurdle, since  radio sets cost a princely sum of Rs  400 or more  that was beyond the income of most households.
In fact, there used be celebration and many an eyebrow would be raised when anyone acquired a radio set. Village Panchayats had radio sets playing farmers programmes and regional news.
Another significant change in communication scene coincided with AIR embracing commercial advertising. India of 1960s was literally eating ‘from ship to mouth’, that is, massive American wheat imports coming in as aid was under PL-480 given to people from ration shops. From 1964, the government had initiated Intensive Agriculture Development Programme or green revolution by spreading new crop technology to farmers.


The musical instrument Harmonium had been   banned on AIR, since 1952,as the then I&B minister B.V.Keskar, another elitist inclination against this common  musical accompaniment present in most film music of those days. When Fauji Geetmaala was introduced on AIR, this ban on harmonium also disappeared.
While the filmy music emerged as a strong unifying element, another development went u8nnoticed. All India Radio as a mass medium airing commercial advertising was perhaps the first step in transforming India as one single common market in a virtual sense. In a virtual sense because while people got to hear about brands with all-India marketing aspirations, the  relative lack of physical infrastructure like air, rail, road  transport and telecommunications limited the marketers’ reach as well as consumers’ access to brands. India as a single common market took its full physical shape only after 1991-onward economic reforms which opened the economy.









Then we had the Bharat Electronics (BEL) developing a radio set costing Rs 80. Such radio sets  were distributed free to Radio Rural Forums. Farm experts communicated with farmers via AIR. Soon these low cost radio sets entered millions of homes. This was an unprecedented successful experiment in development communication.
Radio from now on came to be referred to as transistors which could be found even with street vendors. This media revolution went on to become the most potent political weapon when prime minister Mrs Gandhi split the Congress party and launched her economic  revolution through ‘garibi hatao’.
The high voltage political drama satiated the people’s appetite for news. The Congress party in 1967 had lost power in several states and, for the furst time, the opposition strength in Parliament had crossed 200 members. Suddenly, the misuse of AIR, especially its news, by the government became a hot topic of political debate.
Indira Gandhi’s critics often referred to AIR as All Indira Radio as its news bulletins would invariably begin with: “The Prime Minster said today that....” and in Hindi: “Pradhan Mantri Ne Aaj Kaha Hai ki.....”


Thursday, 4 February 2016

The Emergence of Emergency and media gag



Political communication is the oxygen of an open democracy like India. In the nascent nation’s life, a turning point had arrived when the government had to impose the first national emergency and Defence of India rules in the wake of Chinese attack on India in 1962. Read all about the beginning of gagging the Press in Part-VII of series on Political Communication by S Narendra, former adviser to PMs and ex-PIO and Govt Spokesperson.


Chow-En-Lai with Nehru - the Great Betrayal 
The Constitution of India provides national emergency declaration  when there is an external threat to national security under Art:356. When such an emergency was proclaimed in 1962, it was accompanied by the Defence of India Rules and Media Censorship. Unlike the blanket censorship that was imposed in 1975 internal emergency, particularly on political communication and dissent, censorship under DOI were limited in  scope and covered  matters that could pose a threat to national security. The Armed Forces Information Office, a wing of the Press Information Bureau, was strengthened for dealing with media censorship.
Fortunately for the government, the media of those days meant only the Press and two news agencies and official All India Radio. The media itself enveloped by patriotic fervour, practiced self–censorship. The air was filled with patriotic exhortations, national songs and public demonstrations of national unity, reminding one of the freedom movement days.
In Mysore, where I lived, foot-falls in restaurants increased during AIR main bulletin timings. People would gather at restaurants’ to listen to the  AIR news. The sense of emergency was brought closer whenever an ARP (air raid precaution) drill was done, with police vans wailing  sirens and making announcements asking people to take precautions in the event of an air raid. 

Please click on this video clip and enjoy the patriotic fervour

The ever green Aye Mere Watan Ke  Logon sung by Lata Mangeshkar  (reportedly brought tears to Nehru)  was a product of this time; so also Chetan Anand’s Haqueekat. The Chinese attack seems to have jolted some of the political parties like DMK that were agitating of their states’ independence.
The government set up the National Integration Council for undertaking programmes all over the country for strengthening national solidarity. The Congress party subtly used the outpouring of nationalistic fervour for stemming the mounting criticism of PM Nehru’s China policy. The Defence minister Krishna Menon, Nehru’s favourite, had been forced out of the government..

Media Control And Propaganda: As far as the government move to control the media through censorship was concerned, 1962 was not the first time when this was done. As the home minister, Rajaji had introduced the  prevention of objectionable matters Act in the face of  left wing insurgency. The government was getting worried about the concentration of newspaper ownership and monopolistic tendencies which posed a danger to plurality of media. The mismanagement of Bennet Coleman Company publishing the Times of India, Illustrated Weekly group of newspapers had allowed the government to supersede its management. AINEC or all India Newspaper Editors Conference was a powerful body that often sought the government help in preserving the position of the independence of the editor in a newspaper.
Also, the government’s Working Journalists (1955) had not gone down well with the owners. An unstated but obvious trigger for the government to be alarmed was the big newspapers’ enthusiasm for the new Swatantra Party founded in 1959 by Rajaji with its free market philosophy that  challenged the Congress Party’s socialistic ideology. The big newspapers’ owners also owned general insurance, banks and industries. A large number of small and medium newspapers run by individuals and trusts motivated by missionary zeal had sprung up during the freedom movement but in post-independence India they were facing ‘unfair’ competition from big newspaper chains that were offering supplements, free of cost.
The Author
By increasing the number of pages they were able to pull in most of the advertising space as well. For countering this trend, the official advertising policy favoured small and medium (especially the language ones) papers. But since AIR shunned commercial advertising, the flow of such ad money from businesses went  to big newspapers chains.
Price–Page Schedule Act: Against this background, the government invoked out of the blue a dormant law – the Newspapers (Price and Control) Act 1956 - compelling newspapers to charge cover price according to the number of pages offered.

The Sakal group of newspapers (founded by Parulekar, the first formally trained Indian journalist) successfully challenged this Law before the Supreme Court. The government had argued that this Order was based on a suggestion made by the first Press Commission. Upholding the petitioner’s argument that the relevant Law and the subsequent Order impinged upon the citizen fundamental right to profession guaranteed under Art:19 of the Constitution, the Court struck down the law. (Next: Ban on Radio Advertising)

Wednesday, 11 November 2015

Freedom of the Press under Govt shelter


This is the Part-VI of the series on political communication By S.Narendra, Former Information Adviser to PM, Principal Information Officer to Government, and Spokesperson.

Disclaimer: Some of the media friends may find part of the content shocking!


Political communication is the oxygen of an open democracy like India. During the first decade-and-a-half after independence, such political communication closely followed the economic development model and foreign policy stance adopted by the government. The ‘Cold War’ was at its height, along with massive propaganda battle for mind space. India was struggling to navigate through the complex international politics. One of the far sighted measures introduced during this time was to protectthe Indian media against global competition and propaganda war. This was aimed at allowing Indian media to develop and grow and evolve their own perspectives on internal developments and India’s engagement with the outside world. While the foreign media enjoyed as much freedom as the domestic one in reporting and commenting on Indian affairs, it could not exert a dominant influence on public opinion. Read on this Part-V in series of political communication.

           

Some samples of reporting by the international media would show that Indian policy of restricting foreign media entry in the formative years of Indian democracy was not totally misplaced.

During the Falkland conflict in 1982 between Great Britian and  Argentina, the All India Radio morning broadcast had this headline: British armed forces are poised to free Falklands (Islas Malvinas in Spanish). This story was sourced to Reuters, a British agency. Because AIR had used a British source, it reflected the British view point and ignored Argentina’s legitimate claim to these islands in Antartic ocean, closer to that country than Britain that had gained control over the islands in 1833.
In 1980s and 1990s, when there was separatist militancy in Punjab, most western agencies reporting this agitation used to  begin their stories thus: ‘Punjab,  homeland of Sikhs’. It was ignored that half of the Sikh population of India lived outside Punjab, and India has been their homeland.
Until mid-1990s, the western media showed a bias in reporting terrorism in J&K. Once the US government softened its stance on J&K dispute and began to view it as a bilateral issue between Paksitan and India, their media changed tack.  When Tony Blair government asserted in 1997 that it had a role in resolving this dispute, Reuters reports invariably toed the British government line on this subject. Once a new government came to power and changed this policy, the agency stories on the dispute too underwent a noticeable shift.
India has been a victim of terrorism exported from Pakistan for long. However, India’s complaints on this score went unheeded in the west. Their media largely reflected the western governments’ line and viewed the separatists as Kashmir freedom fighters. Post 9/11 terrorist attack, however, there was a 360-degree turn in the stand of those governments and media belonging to those countries in New York.
Looking at these instances of foreign media behaviour, one would begin to appreciate Prime Minister Jawaharlal Nehru’s move in 1956 to bar the entry of foreign media into India and thus facilitate the Indian media to develop. The Union Cabinet in May 1956 formally put restrictions on foreign news agencies from directly feeding Indian newspapers and other news outlets. To quote from the Cabinet decision: “Our policy should be in all such cases (of news dissemination) be that communication facilities can be granted only where the distribution of news (by such agencies) within  the country is to be effected through an Indian news agency, owned, managed by Indians... which would have full and final authority in the selection of foreign news...and would be in a position to supply Indian news in reasonable volume to the foreign news agencies with whom they have a working arrangement”.
This policy continued almost unchanged until 1991.
It is amply clear the discussions recorded in that cabinet meeting that the government was keen to project developments abroad in India but also project its own point of view on international matters. It did not want the foreign media to thrust its western bias on Indian public opinion. The international information order historically was dominated by the media from the West (please refer to MacBride report, UNESCO 1978).

The prime minister, who also shaped the foreign policy right from the interim government days, was wary of the ‘cold war’ between the west and the Soviet Union (as early as 1946, Winston Churchill had famously used the expression “Iron Curtain’ has fallen on Europe). The ‘cold war’ had impacted the global media and divided them into advocates of rival ideologies. The rival military alliances such as NATO,SEATO,CENTO had been forged by the West which faced the Warsaw Pact allies. It may be impolitic to call the media partisan but their reporting and commentaries were visibly coloured. Never before in history, in a peace time, countries competed  so  fiercely for  propagating  their ideologies through massive propaganda apparatus such as the Voice Of America, Radio Free Europe, US Information Agency, Radio Soviet Union, Soviet information Service, Radio China and Radio KMT. The academia in all the contending countries had received patronage from their respective governments  for undertaking research  on perceived ‘enemy countries’  and contributed to the raging propaganda war.
Media Freedom Upheld: In a way, by 1956, India had openly embraced ‘non-alignment’ foreign policy, as it did not want to be drawn into ‘cold war’. In some ways, the government was extending this policy to media, especially the Indian wire agencies. Full credit must be given to Nehru for upholding the freedom of the press.

In an often quoted speech at AINEC or editors body, he had said that he prefers a chaotic Press to a (officially) disciplined Press.

In a deliberate move, the government set up separate official agencies for media relations and government advertising. Detailed guidelines were prescribed for distributing advertising budget in order to ensure that it was not used as a tool for influencing  the Press.
Although the Indian news agencies received indirect financial and other support much as agencies  like AFP, Reuters and broadcasters like CNN had received official patronage from their home governments. Successive governments, of course until the infamous 1975 Emergency, did not try to arm twist them. As a result of the government maintaining an arm’s length, Indian agencies like PTI and UNI  gained professional credibility unlike the national news agencies set up in many  Afro-Asian countries.

The relative protection from competition enjoyed by the Indian media has enabled it to develop as a robust wing of Indian democracy as the 1956 Cabinet resolution prevailed right up to 1991. This policy was relaxed during 1998-2000 to allow FDI in Indian media. Further, as the Indian media was able to present an independent and Indian perspectives on  international issues, it was possible for Indian public opinion to gain access to international news and views  that was not influenced by cold war politics. However, it has to be acknowledged here that the coverage of foreign news in Indian media, especially AIR was not only limited  but such news and views largely  were sourced from foreign media. There was no restriction on the circulation of foreign newspapers or access to foreign broadcasts. But not many individuals could afford them. The Indian newspapers were permitted to  enter into arrangements with foreign newspapers for  reproducing articles and commentaries appearing in such partner foreign newspapers. Mostly English language newspapers had made use of such government rules. The language media by and large relied on Indian wire services for their foreign news as well as domestic coverage. The Indian wire agencies had agreements with most foreign wire agencies for exchange of news. Although they were expected to filter such news flow to their subscribers, rarely did they exercise this right. 

The freedom enjoyed by Indian media as well as the protection from global competition offered by 1956 government decision have contributed to the emergence of Indian media barons.
Numerous developments in the economic, political and international spheres set the course of political communication as sieved through the Indian media. After the non-aligned nations conference in Bandung in Indonesia held in 1955, India, Indonesia, Egypt and Yugoslavia and their leaders came to be viewed as the spokespersons of the third world. India and China moved into the Bhai-Bhai phase. The Soviet Union, that  had been  upset by India joining the Common Wealth, The Soviet media used to refer to India as the lackey of the West. But the Indo-Soviet relations suddenly changed after the Soviet leaders Bulganin and Nikita Krushchev visited India in 1955. The Soviet offer of technical and financial help to India in setting up government projects strebgthened the ties. Indian diplomacy had played a significant role in the peace process in the Korean Peninsula where  China and Soviet Union were confronting the US. India was also active in the peace process in Indo-China where the West was facing China. Pakistan had joined the western alliance and the US and Britain had sided with Pakistan in the UN Security Council. The political discourse was unfavourable to the west and correspondingly there was not so subtle a tilt in favour of the Soviet Union and its satellite countries.

As mentioned in an earlier post, The INC session at Avadi had adopted the resolution of setting up a socialistic pattern of society. This was soon followed by the  framing of the Second five-year plan that had borrowed the Soviet model of economic development with emphasis on heavy industry development. And the Soviets had come forward to offer technical and financial assistance to government in setting up big projects. Cumulatively, all such developments had increased the favourable news fall  related to the Soviet Union, China and third world countries such as Egypt. India’s staying out of western alliances, its economic preference for socialist model and moves to expand the Non-alignment movement  were openly disapproved  by the United States through its Secretary of State John Foster Dulles.

Indian envoy to the UN Krishna Menon, described by US President Eisenhower as ‘a menace’, was a widely reported figure in India. His anti-west and anti-imperial forces utterances used to hog the headlines.

Misgivings about  the government’s distinct tilt towards the ‘socialist bloc’, within the professed ‘non-alignment’ foreign policy were not heard until 1959, when  Dalai Lama came into exile in India. By then, China had moved troops to Aksai Chin, ceded to it by Pakistan. This was also the time when Gen. K.N. Thimmaiah had offered his resignation to the then defence minister Krishna Menon over differences regarding defence preparedness to meet the China threat. As recalled earlier, Rajaji’s Swatantra party had hoisted its flag of opposition to prime minister Nehru’s economic and foreign policy.

The author:sunarendra@gmail.com
PM writes to CMs: The political communication emanating from the ruling Congress and government communication at this stage of evolution had got mixed up. Most of the newspapers and media professionals were followers of the national and state leaders from the freedom struggle days. There was a sort of hero worship that reflected in the reporting of statements and activities of such leaders, many of whom had become government ministers or prominent party functionaries. Prime Minister Nehru was both a prolific speaker and an equally prolific letter writer to colleagues, state chief ministers and foreign leaders. In an unsual move, the prime minister thought it fit to write letters to CMs on national and international affairs and the engagement of the Union government with such issues. Some persons unfairly criticised Nehru on the ground that such letters did not deal with issues relevant to States. But the fact is it was a far sighted effort to keep the state leadership informed of global issues impacting India as the States are vital stake-holders in the Federation. Nehru’s statements and his correspondence with Indian and foreign leaders were closely tracked by media. The tradition of carrying lengthy reports on the speeches and statements of political leaders that was in vogue during the freedom movement continued even after independence.

This made the official PR work less difficult!