For most of us Event Management Training and EMDI, are synonymous. Greycells Education Limited, the Company that focuses on skill training and employability of the youth, owns and runs EMDI – a pioneer in Event Management training for the last 14 years globally (India & Dubai). Over the years the alumni base is over 7500+ which translates into having an Alumni (if not more than a handful!!) in most of the relevant Media Companies.
Having pioneered the concept of Sports Management training with their erstwhile partners, the Company has now taken Sports Management Training to the next level by launching Ironwood Sports Management Global Academy (www.ironwoodsports.com).
This new age course offering has been developed in conjunction with Global Sports Management Companies and promises to offer students much more than just event management in Sports!
To know more about the Sports Management course, PRapport Editor B N Kumar spoke to Ms. Bela Desai, Promoter Director of Greycells Education Limited. Excerpts of the interview.
 |
| Bela Desai - We Are The Best |
PRapport:
What prompted you to start the Sports Management Course? Is this a good career
option? :
Bela:
Greycells pioneered the concept of Sports Management training with its
erstwhile partners last year. After industry interactions, we felt the need for
a course that addressed Business of Sports and not just Event Management in
Sports! The booming sports industry in India beyond cricket and all the leagues
offer a good career option for candidates.
PRapport:
What kind of jobs that a candidate who passes out this course can look for?:
Bela: The
opportunities are huge – sports events, sports sponsorship, sports
communication and PR including digital mediums, sports talent management,
sports broadcasting, sports media and management, team and league management,
sports merchandising etc
PRapport: Are
there self-employment opportunities as well?
Bela: Some
areas like sports merchandising, sports marketing and league management, online
reputation management etc do have scope for self employment
PRapport:
There could be some other institutes running similar courses. What sets your
course apart?
Bela:
First, our’s is the ONLY new age course where curriculum is designed by global
sports management companies; the global course offers guaranteed internships in
Dubai; course content focuses on business of sports across all genres of sports
beyond cricket; students will have internship opportunities and not just hands on
experience of working on sporting events. Plus, the course includes modules for
digital medium in sports and more making it a truly new age course. Pertinent here is that EMDI – one of our
brands has been training students in Event Management for over 14 years now.
So
we really know what exactly the Industry is looking for in terms of talent. We
have consciously stayed away from subjects like medicine and psychology in
Sports as these are specialisations. Some Institutions are offering MBA/BBA
programs in Sports Management as well. I believe Symbiosis has also launched a
BBA in Sports Management this year. Symbiosis is an Institution by itself with
faculty to teach Management subjects. Some others are offering a MBA/BBA of
Universities under the distance education program. Students need to verify the credentials,
faculties etc before taking a career decision.
Industry relevant vocational skill training is our focus. When students
get job ready in a year why would anyone spend 2-3 years! Our students will clearly have the edge as
they will be weaved into the industry a year before their peers.
PRapport: What will be the faculty? And what are you
planning for giving the students a practical training?
Bela:
Like all our courses, faculty will be drawn from the Industry and share
relevant experience with students. Internships & hands on experience are
integral to the course.
EMDI, Forum Building, 1st Floor,11/12
Raghuvanshi Mills Compound,
Senapati Bapat Marg, Lower Parel
(West), Mumbai 400 013. 9167755806/61479900
|
PRapport:
A
word about EMDI’s other courses?
Bela: Under the same EMDI
brand, we offer Post Graduate course in Advertising, PR and Integrated
Marketing Communication. This probably is the only one year programme where
students get to participate in Comstrat (A FCB ULKA Industry initiative)
alongside other courses that are longer duration, have live brief’s, agency
visits, industry internships, modules
for Digital medium in advertising and
more. I also had an opportunity to interact with the students at the in-house
event – Sparklers. The mentoring that the students received from Industry and
core team at EMDI reflected in their work. No wonder, they boast of a 100%
placement record for their students.
Let me tell you about WMA or
the World Media Academy. It is another initiative from the Company, offers
focused industry relevant courses in Digital Marketing and E-Commerce. The
blended learning – combination of classroom training, live projects and
internships, to my mind, had a definite edge over the vanilla online courses
that one comes across all the time. The Industry interface during the course
and internships works to the advantage of the students and the 100% placement
record for their students.
PRapport:
What has been the placement record at EMDI?
Bela: We
are fortunate that with over 7500+ alumni in the Industry there is no shortage
of opportunities for students. We take
pride to have EMDI Alumnus - Mr.
Ambarish Adhikari – General Manager Business Development at Professional
Management Group (PMG) & Ms. Shailee Sanghvi – Managing Director, Center
Stage Entertainment as our Advisory Board Members. I am happy to tell you that
our Company is following the Skill India initiative of the Government of India
in letter and spirit. The nation needs more Greycells to spring up all across
to empower the youth of today!!
