What an Idea Sir Ji!

POSTED BY: BN KUMAR APRIL 25, 2019

Gone are the days when PR could function with a straight Press Release or announcement and the corporates would remain happy. Today, media has developed fatigue to Press Releases. PR consultants face increasing challenges in getting media clippings. Anything and everything goes out in Press Releases and the tendency is to expect coverage in big newspapers. Everybody wants (coverage in) Times of India and ET. Clients often ask consultants and PR firms: “why are we paying you (so much!), if you can’t get my press release published.” A PR firm’s or consultant’s job, therefore, is to make their clients understand what makes news. Man bites dog is no more the news. Man bites snake and snake dies is also old.

The definition of the NEWS used to be akin to the weathercock. It became part of the history before the World War-I ended. I keep telling my clients during media familiarisation sessions that what is new makes The News or plural of new is news (with apologies to Wren & Martin)!

So, my dear fellow consultants and corporate communication professionals, we have to keep finding something new when we approach media friends.

During my campaign to protect mangroves in Mumbai Metropolitan Region (MMR), a TV journalist doing her fifth story told me: This should be the last story, I guess…unless you discover something new. It’s not difficult to understand what is new and what makes the news.

Sample this simple example: If I tell you, the face of the new government will be known on May 23, you will ask me what’s new about it. Right? So ask yourself what’s new before you gun for media coverage. And sit with your clients and bosses to understand a new aspect. Else, your press release would end up as an FYI note with no information in it!

During my initial days of PR, we could see the size of wastepaper baskets increasing from plastic buckets to huge bathroom drums (which we would otherwise use to store water as concept of loft tanks did not exist). Today, in paperless communication era, you have the option of select-all –> delete.

The same principle could be applied to any media announcement – even through a press conference or one-on-one meets. For journalists, their newspaper, magazine or TV news bulletin is their product and their readers or viewers are their consumers. Hence, as a reader or viewer, you always looks for something new, interesting and not a promo, even if it is a political story. You as a media consumer do not like to be bombarded with promo material, right? You exercise the right to use your remote.

Once you and your clients/bosses understand this, you would not like to bombard the media with irrelevant content. Now you know what’s new and what makes the media take a look at your content. Would you like to read or hear about an XYZ company getting an ISO certification or winning an award? So why expect your announcement on similar developments to be covered by the media!

Awards do not make news anymore as every media house has its own sets of awards. And there is no cross coverage. Simply put, The Indian Express does not cover Filmfare Awards; The Times of India does not report about Screen Awards. So, only an exemplary or unusual award gets covered in media – not necessarily across the board.

During the recent 13th Global Communication organised by PRCI at Jaipur, the theme was: PR – What’s the big idea; and the conclusion at the end of two days of deliberations was: PR is a big idea!

What an idea, sir ji, is applicable to even social media since your tweets or FB posts have to be new to get eyeballs and shares. I had the privilege of starting my PR career under Dhirubhai Ambani and his words still echo in my ears:

Think big, think fast, think ahead. Ideas are nobody’s monopoly.

 (First Published by Reputation Today)

The views expressed here are that of the author and do not necessarily reflect that of Reputation Today.

BN Kumar - Executive Director at Concept PR
B N Kumar (BNK24x7 to his friends) has almost 40 years of experience as a media professional. He started his career with Free Press Journal in late 1970s, worked with United News of India and wrote for The Daily, Times of India, Mid-Day and Indian Express. He also ran a county paper called Newsbank New Bombay catering to the needs of Navi Mumbai before returning to mainstream by joining Business India. He started his PR career with the legendary Dhirubhai Ambani's Reliance Industries and was part of the team that set up O&M PR - the first PR arm of an Ad agency - 30 years ago.
He is also the Chairman, Governing Council - Public Relations Council of India (PRCI).

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Concept PR bags America’s PR World Gold for PRCI Campaign

• Agency’s ‘Mission Mumbai Local’ campaign wins PR Milestone Award

• Campaign on behalf of PRCI to focus on City suburban commuter issues

• PR World to honour PR Superstars at San Francisco on June 26

Absolute India Clipping

SAN FRANCISCO/MUMBAI: In a major international recognition, Concept Public Relations India Limited has been chosen for Gold award under the ‘PR Milestone of the Year’ category at the prestigious 7th Annual PR World Awards instituted by Silicon Valley Communications llc, USA.
The ‘SVUS PR World Awards’ are the world’s premier public relations awards programme, created to honour and generate industry-wide and peer recognition of the achievements and positive contributions of Public Relation agencies, organizations and individuals from all over the world.
“The Oscars are given annually for excellence in cinematic achievements. But at the PR World Awards it is you who will be recognized as superstars at a black-tie world event - complete with the red carpet, paparazzis, and live video interviews for every small and big thing that you and your team did in the past 18 months to make your clients successful,” says PR World. The gold plated trophies at the PR World Awards have been designed and made by the same company that makes the actual Oscar® and Emmy® statuette.

In the current season of the PR World awards, Concept PR’s Mission Mumbai Local campaign, a social communication drive conducted on behalf of the Public Relations Council of India (PRCI), has been adjudged for Gold under the PR Milestone of the Year category.
“We are pleased to inform you that Concept Public Relations India Limited is in the list of winners of 2017 PR World Awards,” said an email from the organizers listing the winners under various categories. Winners will be honored at the 2017 SVUS Red Carpet Awards Ceremony Dinner in San Francisco on Monday, June 26, 2017.

Acknowledging the award, Ashish Jalan, Director and CEO of Concept PR said: “Any form of recognition is both a testimonial of the abilities of the agency as well as a motivator for the agency to perform even better. A global award at that and the fact that we are the only Indian agency to figure in the list of winners is indeed a great honour. This recognition is a direct result of a team which has grown from strength to strengthand has a right balance of experience, expertise and enthusiasm. I would like to thank M B Jayaram for having faith in Team Concept to be their partner in this social communication campaign.”

B N Kumar, executive director of Concept PR who spearheaded the campaign said: “My team is extremely happy to get the good news. This latest win amply proves that teamwork plays a big role in achieving desired results in a communication campaign. We also thank all our media friends for highlighting the issues raised by us in the campaign – from the need to improve the frequency of suburban trains to new railway stations to meet increasing commuter pressure.”

“PRCI has launched the campaign to highlight the fact that over ten people die daily on Mumbai suburban tracks due to various reasons such as running across platforms and tracks and hanging by overcrowded trains. This has been admitted in an official report by the railways which we effectively used to design our messaging on the need to improve the suburban railway infrastructure,” said M B Jayaram, Chief Mentor and Chairman Emeritus of PRCI.

About the PR World Awards
PR World Awards® is the world’s premier public relations and corporate marketing awards programme created to honor and recognize industry-wide and peer achievements and best efforts of agencies and in-house public relations, marketing, corporate communications, investor relations, and business development professionals, teams, departments, and achievements. The Annual PR World Awards is part of the SVUS Awards® recognition program from Silicon Valley in the United States of America which also includes other programs such as CEO World Awards, Consumer World Awards, Customer Sales and Service World Awards, Golden Bridge Awards, Globee Fastest Growing Private Companies Awards, Info Security PG’s Global Excellence Awards, Network Products Guide’s IT World Awards, Pillar World Awards, and Women World Awards. Learn more about the PR World Awards at www.prworldawards.com

About Concept PR:
Concept Public Relations India Limited is part of India’s largest independent Communication network of Concept Group with ten of its own offices, scores of associates, with ability to conduct PR exercise across the 600 districts pan-India. With its motto  ‘Exceeding Expectations, Always’, the consultancy services clients across multiple verticals such as real estate and infrastructure, aviation, pharma and health care, IT & ITES,  large conglomerates, CSR, apart from handling crisis communication and media training. Concept PR has won more than ten awards and recognitions for its outstanding performance viz: Agency of the Year, Crisis Communication, Case Studies and its executive director B N Kumar has been inducted in the prestigious PR Hall of Fame.

Concept PR deploys hub-n-spoke model for South, pitches aggressively

Bags PR mandates of ‘Granules India Ltd’, ‘Happay’, ‘Book my Time’,‘Sathguru Management Consultants’, and  ‘VBHC’

BENGALURU:India’s premier public relations company Concept PR has deployed a hub-and-spoke model for exponential growth across South India.The hub-n-spoke modelleads to significant improvements in efficiencies due to joint development of efforts across the centres, enhances the geographical footprint of the agency and simultaneously makes available the entire offerings of varied services of the agency to all the clients across all centres. This helps facilitate the entire production process and lower overall costs.

“We believe that the Indian economy is on an upswing and the growth going forward would be exponential. South India offers excellent opportunities for communication in different verticals such as IT, ITES, Bio-technology, Startups, Pharma and real estate and infrastructure. Our renewed focus appears to have paid us dividends considering the fact that we have been winning a string of businesses in this region,” said Ashish Jalan, Director and CEO of Concept group.

The consultancy has signed new clients like Bangalore-based Happay, abusiness expense management solution company, and Book My Time, a car service and sales aggregator, Hyderabad based,Granules India Ltd, a pharmaceutical compound manufacturer, and Sathguru Management Consultants amongst others. Concept PR has also won mandate from VBHC - Value Homes Private Limited which has projects across Bangalore, Mumbai, Chennai and Delhi-NCR.

“The past nine months has been a huge learning curve, we have pitched aggressively, won accounts, added to the team. But most importantly, we have hit upon the ideal model to increase our presence in the South, increase our product offering, efficiently use group resources across all offices, all this without increasing unnecessary costs. This is critical as we will be able to add value for our clients and at the same time not be heavy on their pockets,” said Sunil Nair, COO – South, Concept PR.

 ‘The increase in clients is gratifying but we still have a long way to go’, added Sunil Nair.

Concept PR, with a strength of 250 communication professionals has a pan India presence and an extensive network across eight major cities in India. The agency services clients across verticals likeBFSI, Real Estate&Infrastructure, Healthcare and Pharma, SEML (Sports, Entertainment, Media Lifestyle), IT& Telecom, amongst others. It also manages pre-IPO build up, IPO marketing communication, is renowned for its crisis communication skills and has dedicated Digital Communication and Investor Relations teams. 

Bulldog Global Awards now open to India communication professionals

MUMBAI: US-based Bulldog Reporter, a renowned journal for communications professionals, has announced a partnership with Concept PR, a division of Concept Group, for the launching of its signature Bulldog Awards in India.

Bulldog Reporter is a leader in media intelligence, supplying news, analysis and high-level training content to public relations and corporate communications professionals for 35 years, with the mission of helping these practitioners achieve superior competitive performance. The Bulldog Awards celebrate corporate communications and public relations strategic and tactical prowess at the highest level. The Bulldog Awards is the only PR awards program to be judged exclusively by working journalists hailing from some of the best-respected news sources. The five annual awards programs have always been open to international organizations and agencies, garnering submissions from global agencies in Germany, Poland, Canada and the UK. Now, Indian communications professionals will also have an opportunity to showcase their work and talent, and compete globally.

Chris Morrison, President of MediaMiser, an affiliate of Bulldog Reporter, said, “There is so much incredible talent in India that is worthy of global recognition through Bulldog Awards. We look forward to seeing some of the great PR campaigns coming out of that country entered into our programs and witnessing new and innovative ways Indian agencies are reaching their goals in that market.”

Announcing this exciting partnership Ashish Jalan, Director and CEO, Concept PR said, “The Indian PR industry is at the cusp of a new and interesting phase where traditional and new media are equally dominant. At the same time, Indian communications professionals are breaking barriers with their extraordinary and innovative ideas. In this context, we are extremely happy to partner with Bulldog Reporter to introduce the Bulldog Awards in India and are confident that with our strong media relations, we can create a good benchmark for the media industry and the PR fraternity at large.”

The first awards program to be introduced to PR professionals in India will be the 2016 Bulldog Stars of PR Awards. This program rewards agencies and individuals in the communications arena who are deserving of recognition for their outstanding talent. The program launched globally on Tuesday, August 9, 2016. There are thirty-two categories available to enter and win, with early-bird pricing in effect until September 9, 2016, and a final deadline of October 21, 2016.

Concept PR will also bring to India the benefits of Bulldog Reporter’s ‘Daily Dog’—the public relations and communications industry’s best-read, most widely distributed trade journal.

About Bulldog Reporter

Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance. Bulldog Reporter publishes one of the industry’s best-read, most widely distributed trade journal, Bulldog Reporter’s Daily ’Dog. In addition, the company publishes a daily online newsletter—Inside Health Media—that focuses on media relations in the life sciences industry. Bulldog Reporter’s affiliate, MediaMiser, is a leading provider of a global media contact database and media intelligence services. Bulldog Reporter presents industry awards competitions—the Bulldog Awards—which recognize excellence in multiple categories including corporate social responsibility, media relations, digital and social marketing, not-for-profit and overall outstanding professional performance.

www.bulldogreporter.com

About Concept PR

Concept PR is the public relations arm of Concept Group, India’s largest independent group of communications services. The award-winning public relations consultancy is powered by over 240 professionals having offices in 9 cities and a pan-India associate network that can execute public relations assignments in over hundred cities. The consultancy has a large practice in sectors including BFSI with a specialty in IPO communications, Infrastructure & Real Estate, Engineering, Power, Oil & Gas, IT & Telecom, Media, Entertainment & Sports, Education, Healthcare, and Diversified Corporates. Concept PR also has full-fledged Digital Communications and Investor Relations practices with a sizable and growing clientele.

www.conceptpr.com

Rajdeep Sardesai? Who is he?

August 9, 2016 Richa Seth PR KnowHow, Vikypedia Exclusives, Weekly PR Roundup

Appalling GK levels of final year Mass Media students!

A Vikypedia Exclusive By B N Kumar

===============================================
Rajdeep Sardesai? Who is he?

No, I am not asking this question in the context of Arnab Goswami Vs Barkha Dutt episodes.

I am just trying to narrate my experiences at a Bandra (Mumbai) college that teaches Bachelor of Mass Media (BMM) course. I was flabbergasted when a final year student of BMM asked me this question!

Talking of crisis situations, I said any one could face crisis, people like Rajdeep Sardesai included. A well built, bearded young man, stretching his legs from the front row asked me: Who is Rajdep Sardesai.

Shocked though, I thought he was trying to tease me. But one of the college coordinators quickly said: “It’s okay. Not all of us know everything, right?”

Then, I quickly regained my consciousness and proceeded with my talk which part of the efforts by a Guest Faculty Pool that we at PRCI set up to share our experience and knowledge with the GenX.

When I asked the students as to what they wanted to know from me, there were several blank faces. I had to literally prompt them: “Seek, though shall get. Unless you ask, you won’t be able to communicate. After all, you are the final year students and tomorrow you will be facing the world.”

One girl mustered up courage to ask: “What are the various categories of PR or communication? What is corporate communication?”

I asked myself: Are these the questions that final year students of BMM should be asking? What was the college doing for two years?

As I went on addressing the blank faces, I dealt with the importance of following current affairs, depending on one’s interest “because you will be tested for your knowledge”.

Some nodded, some yawned, while the rest kept looking at me as though I am the cousin of that Penguin which landed in Mumbai zoo!

I asked: “Guys, general knowledge is important. How many of you read newspapers?”

Not many hands went up. One bold girl raised her hand.

No, she didn’t say Bombay Times. She said: Mumbai Mirror.

I asked: “So, Mumbai Mirror? How many pages do they devote for City news?”

Ummmmm…..and more murmurs in the hall…as the students exchanged blank looks, this girl in blue said: “two or three.” (Sorry, Meenal Baghel, to shoc you!)

I gave my audience some tips on reading the newspapers. “You can get your Mirror free if you buyThe Times of India and if you don’t want Mirror, you have the choice of getting ET or Maharashtra Times!”

For a second, I felt like Gajodhar addressing his village folk in the Eastern UP, narrating his experiences in an escalator in Mumbai!

Won’t they like to know about career prospects?

One boy asked: “Yes, sir. How difficult or easy is it to find jobs in PR or media?”

I spoke about the need for communication skills, knowledge of basic, grammatical English and so on and so forth and continued with my adventure: “How many of you have heard of Wren and Martin?”

Few hands went up! Not bad, I thought.

Appalling, it may sound. Most of this bunch of students did not appear to be serious about their course and from their attire they appeared to be out on a monsoon trek or a stroll in the Fashion Street, next door.

Finally, I gave one piece of take-it-or-leave-it advice: “Your parents can afford to pay for your higher studies. Consider yourselves to be lucky. I sincerely hope they are not looking at depending on you.”

(The author is Executive Director of Concept PR and National President of Public Relations Council of India – PRCI)

#shakti4beti reaches The City of Gardens

By Sumathi Rao

BANGALORE, July 24, 2016 –Public Relations Council of India (PRCI) – celebrated Daughters’ Day in memory of Kalpana Chawla, the Indo-American astronaut and the first woman of Indian origin to enter space.

For this year’s Daughters’ Day, PRCI  launched #shakti4beti to focus on the burning issue of  the Girl Child,taking the government’s campaign “Beti Bachao - Beti Padhao”further with "Beti Suraksha".

The highlight of the programme was a Street Play by Hashmi theatre Group on various issues faced by the Girl child, ranging from female feticide to gender discrimination and societal challenges.

Stree Play: A street play focuses on #shakti4beti

Speaking on the occasion  Dr Mallika Ghanti ,Vice Chancellor Kannada University Hampi, brought out the differences in perceptions about the girl child in rural and urban  settings, also highlighting the fact that rural folk culture had a healthy respect  for women. She observed that it was surprising to find discrimination in urban  India among educated people.

She suggested we go back to our roots and stressed that it was important for women to find strength in themselves.

Dr Srinivas Prasad CEO Philips  who was the Guest of Honour urged women and girls to be bold and make the  right choices and have confidence in themselves.

Later, a a panel discussion was held on Because I am a Girl focused  on how girls can reach their full  potential, and live free from violence and discrimination, and have equal economic opportunities. In other words they should be able to learn, Lead, decide and thrive.

PRCI  awarded women acheivers on the occasion. Dr Jayalakshmi ,Vedic Sceintist, and

Scholar, Ms Neela Journalist Prajavani, Dr Deepa Shenoy, Computer Specialist Dr 

Sangeetha  and Ashwini Angadi( both visually challenged achievers) were felicitated for their contributions to society.

Powered by Concept PR, #shakti4beti is a nationwide campaign with several corporates too taking interest in empowering the girl child.

Senior industry hands join Concept PR

·         Ziegler Colaco of Publicis Beehive joins as CSO

·         Tina Pawar of Everstone heads BFSI vertical head

MUMBAI: In a rapid growth mode, India’s premier public consultancy Concept PR has appointed senior professionals in key positions - Ziegler Colaco as its Chief  Strategy Officer (CSO)  and Tina Pawar as Head of BFSI vertical.

 “As we are undergoing a new growth phase, we keep strengthening our teams as well as our service offerings. We are confident that both Ziegler and Tina will contribute in our endeavour to scale new heights. Also, the team is  feeling enthused as this will give them a super opportunity to learn from the vast experience of these veterans” said Ashish Jalan, CEO and Director of Concept PR.

With an experience of 23 years, Ziegler Colaco has donned Servicing, Planning and Creative hats.

 An MBA in Marketing from Symbiosis Institute of Business Management, Ziegler began his career in Tata Press as a Management Trainee. He began his advertising career at Lintas, and moved on to Mode and iContract.

 His belief in technology being a Computer Science graduate saw him join Indbazaar.com during the dotcom boom. The subsequent bust did not diminish his belief in technology saw him as an Instructional Design professional at Lionbridge, Learningmate and Aptara.

As they say, you can’t keep an ad guy out of advertising forever! And so Ziegler was back as Client Services Director at Seagull Advertising. Before joining ConceptPR, he was Vice-President – Advertising Services at Publicis Beehive Communications.

 Tina has and over a decade’s experience driving brand and corporate communication programmes for leading multi-national organizations. She was previously with the Everstone Group as their head of Corporate Communications, and prior to that with IIFL and Reliance Capital.

 With her business acumen and knowledge of brands, Tina combines her experience in corporate communications and sound media relations to produce the desired output.

 She holds a Bachelor of Engineering degree (Computer Science) from the University of Mumbai, and a PGeMBA (Finance) from the Asian Management Development Centre. She also holds a certificate in Digital Marketing from the Mudra Institute of Communications (MICA).

About Concept PR

Concept PR is a part of India’s largest communication group: Concept. The much awarded public relations consultancy is powered by over 250 professionals having offices in 10 cities and a pan-India associate network that can execute PR assignments in a hundred cities.

The consultancy is a major player in BFSI, Infrastructure & Real Estate, Engineering Power, Oil & Gas, IT & Telecom, Media, Entertainment & Sports, Education, Healthcare and Diversified Corporates.

Concept PR also has a full-fledged Digital Communications and Investor Relations practices with a sizable and growing clientele.

Of Deadlines and Headlines - BNK Column in Exchange4Media

Legendary cricketer Sunil Gavaskar says about cricket, it’s not over until it’s over! This applies even to a PR consultancy today. Exaggeration it may sound, but the fact is that a PR professional’s job is not over until he does not hear from a journalist for a quote of one of the former’s clients.

Even as we start packing for the day, we invariably get a text message or an email asking for an urgent quote on some issue or the other.

- See more at: http://www.exchange4media.com/advertising/guest-columnof-deadlines-and-headlines-b-n-kumar_65268.html#sthash.8VZOst7K.dpuf

Lines between journalism and PR are blurring, says media veteran in IANS interview

IANS spoke to veteran media professional B.N. Kumar, National President of the Public Relations Council of India (PRCI) and Executive Director of Concept PR, who recently completed 40 years in media-first as a journalist and then a PR practitioner-to focus on the rapidly changing communication trends.
-----
Q: What about the relationship between journalists and PR professionals? Is

it still love-hate?

Online Media Clips Collage

A: I don't see anything wrong in journalists looking for information from PR people. It is the PR professionals' job to facilitate the flow of information. And it is for the journalist to check and cross-check whether the information given by PR is right or wrong or a plant-serving a vested interest.

This is where, sometimes, I feel that the lines between PR and journalism get blurred when some media friends play into the hands of unscrupulous story-planters.

Q: Need a little elaboration on this....

A: In these days of cutthroat competition and race for TRPs, journalists are under constant pressure to score with Breaking News. PR professionals often complain that they do not get enough time to respond to media queries and, as a result, one-sided stories often creep in. Also, it is not easy to get negative stories killed. If you try to suppress it in one publication, it will find its way into another media.
The link to the story:

http://www.business-standard.com/article/news-ians/lines-between-journalism-and-pr-are-blurring-says-media-veteran-116071400220_1.html

It’s a hat-trick! Concept PR signs up UBA, Mumbai City FC and SportzConsult

MUMBAI, July 11, 2016: Notching up major client wins in United Basketball Alliance (UBA), SportzConsult, and Mumbai City FC, India’s premier public relations consultancy, Concept PR, has strengthened its sports vertical.

The UBA aims to promote the sport of basketball at the grassroots level in India by getting professional teams into the game. The UBA Pro Basketball League is the first men's professional basketball tournament in India. Having conducted two successful seasons, UBA is gearing up for the third season in July this year, and Concept PR will be handling all communication activities for UBA and the league.

 Team SportzConsult delivers enduring business value to its clients through its programs which stand out for their innovative concepts, thrilling fan experience and impeccable execution. Over the last eight years, the company has delivered more than 500 events, creating opportunities to play for more than one million people every year. SportzConsult has served India’s 100+ most well-known Brands, Corporates, Leagues, Franchises, Federations and Associations. Backed by a passionate team with experience in Sports, Media, Consulting, Advertising and PR SportzConsult strives for excellence across all its business verticals. The Gaja Capital-funded Premier sports management company SportzConsult mandated Concept PR for its communication needs.

 "As we double up the strides in our quest to change the sporting landscape in India, we needed a PR house to essay and voice our efforts on a larger canvas to the right target audience. I am glad we have zeroed in on Concept PR to take care of the media mantle. I am sure we will script it right and bright from here on,” said Jitu (Jitendra Joshi), Director and Co-Founder at SportzConsult.

 

Ashish Jalan

Announcing the new wins, Ashish Jalan, CEO and Director of Concept PR said: “We are extremely happy to have acquired this string of new businesses which demonstrates client confidence in our sports vertical headed by veteran media professional and our executive director, Pooja Chaudhri. The team has been doing wonders with iconic events such as the Standard Chartered Mumbai Marathon and IDBI Federal’s sporting activities among others. We have developed the capability to handle public relations for any sporting activity across 100 cities in the country.”

Having worked successfully with Mumbai City FC during the first two seasons of the Indian Super League (ISL), Concept PR will continue to champion the communication mandate for the Mumbai-based team in 2016 edition too. Co-owned by Ranbir Kapoor, Mumbai City FC presents a young and fresh brand of football, a display of consistent performances in season one and two, and have been recognized as a distinguished attacking contingent.

 “We have been handling the communication mandate for the top sports companies and events in the country for over a decade now. These include leading sports management agencies such as IMG Reliance, Procam, Globosport, CAA-Kwan,  and leagues such as the Indian Premier League, International Premier Tennis League, Barclays Premier League, Indian Super League, and Hockey India League. The International Cricket Council (ICC), IDBI Federal are some other clients for whom we have managed communication.  We have developed unmatched expertise and capabilities to provide strategy, tactics, and media relations for any sports-related mandate,” said Pooja Chaudhri, Executive Director, Concept PR.

Innovation drives me - Ashish Jalan in Brands Illustrated

Conversation with Ashish Jalan, CEO & Director, Concept PR
(Reproduced with permission from Brands Illustrated - 100 MOST VALUABLE CONSUMER BRANDS 2016)