Horses
Can Fly, the
first ever go-to-guide on how to build winning PRstrategies in disruptive
markets in India, is now available at a special price for PRCI members and
PRapport readers.
For
PRCI members and and PRapport readers, the price of the book is Rs 170 (plus
postage), as against its Amazon list price of Rs 225 (plus postage).
The
business book has been authored by Ajay Sharma, Founder & CEO at Storynomicx, who is also the Chairman of PRCI Mumbai Chapter.
 |
| Ajay being inducted into PR Hall of Fame |
Ajay
was recently inducted into the Hall of Fame by the Public Relations Council of
India at the 10th Global Communication Conclave.
Horses
Can Fly uses recent research and in-depth analysis to illustrate how Mobile
Internet and availability of cheap smartphones are dramatically altering how
audiences consume news.
Horses
Can Fly offers deep insights on how corporate storytelling will have to adopt
new story formats and move beyond influencing media narratives ina News 3.0
world.
The
book also offers a framework to manage the constant paracrisis scenarios that confront communication managers.
Horses
Can Fly is written in an engagingly anecdotalstylewith short, interesting
caselets.
Click here for a complimentary e-book titled PR Handbook for News 3.0 Markets by Ajay.
https://www.dropbox.com/s/44crxl7iv3e5u0h/PR%20Playbook%20for%20News%203.0%20markets.pdf?dl=0
