- Select entries will be part of a Compendium...
As part of the forthcoming 11th Global Communication Conclave on March 3 to 5, 2017 at Bengaluru, Public relations Council of India (PRCI), the
premier organization of PR, advertising, media and HR professionals and
academicians, will hold its a global case study competition.
The
theme for the 11th Global Communication Conclave is: DISRUPTION?
Be
it the media, communication, Politics, Economy, Science, Religion, Education,
Energy, Health, relationships and even the way we Think – it seems to be
disruption that is impacting our lives at every step.
The question mark with the theme is
deliberate – to make all of us think, ask ourselves and, probably, come to a
conclusion in this Manthan - the churning of thoughts.
As a prelude to the Conclave, PRCI is organizing a National Case Study Contest with the following options:
For Indian Communication
Professionals
- Demonetisation: Pain or Gain?Everybody is talking about it because each and everyone of us is impacted by it. Please analyse the issue, its impact and the communication aspects related to it
- Ecological Crisis – Its forever?Are we as communicators effectively dealing with the environment, sustainability, CSR in a responsible way? Re we as communicators losing track and resort to mere lip service or cosmetic communication?
- Swachh Bharat – fad or reality?Has the communication hit the right target? Have communicators taken it up as a big challenge and dealt with it? Or was it left out as a political gimmick? Analyse success/failures attached with the drive.
- Financial Inclusion – On right track?This is a much talked about issue for ages. From Garibi Hatao to Pradhan Sevak, all successive governments have been talking about it. Let’s do a reality check and how and where communication can play a role
For International
Communication Professionals:
- Disruption
– A global Phenomenon?
After
the social media invasion, Disruption seems to have become a buzzword all over.
I it for real or disruption is just another fad or misused word. Whatever it
is, isn’t disruption impacting us at every step? For instance, Obama disrupted
the way Americans voted, Brexit did disrupt European relations, terrorism is
disrupting world economies. So, let’s discuss the impact and the role of
communicators in understanding disruption and getting over it.
- India
– Expectations from an emerging Global Super Power
India
has emerged as a new investment destination thanks to its democracy, political
stability and above all open window policies. Yet, critics say its miles to go
for India before it emerges as an economic super power. What is that the world
expects of India. Is India doing the right communication? Are the right signals
going out? Please analyse all aspects and post your case study.
Please
pick up a subject of your interest and send in a case study that fits into a ten-slide
(yes, just ten crisp slides) ppt presentation.
Please
also send in the study in Word format in about three A-4 pages (about 1200
words) with proper heads for possible printing in PRCI Case Study Book.
Top
entry in each category will be picked up by an independent jury.
The
winning entries will be presented by the contestants at the Conclave on
March3/4, 2017.
These
and few other case studies picked by the jury will be published in a special
compendium – PRCI Case Study Book 2017.
PRCI
hopes that the compendium will serve as a good reference material for
communication professionals as well as mass communication and management students.
The
decision of the jury will be final and binding on all contestants and no
further enquiries will be entertained.
So,
what are we waiting for? Just switch on your computers and start banging!
The
deadline for receiving the entries at PRCI is: January 31, 2017.
Please
clearly mark the subject as: PRCI
Case Study Contest 2017
Please send your
entries to: mailbnk@gmail.com
