Showing posts with label media. Show all posts
Showing posts with label media. Show all posts

Monday, 13 April 2020

PRCI salute to media warriors

Nagpur chapter coordinates sanitisation of journalists’’ workplace


NAGPUR: In a bid to salute media warriors, working round the clock in the larger interest of Nation to provide worldwide updates on various issues of interest, during tough times of COVID-19 pandemic, Public Relations Council of India (PRCI) Nagpur Chapter has undertaken a unique initiative to sanitize the workplace of journalists.
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Monday, 6 August 2018

Who moved the Media Cheese?


BOOK REVIEW: By S Narendra

Who moved the Media Cheese?
Who engineered the demise independent media ?
Often, we all hold technology, the Internet and the ipads responsible. A new book by the senior editor of the New Yorker magazine Ken Auletta has traced the real culprit-that is you and me, the media audience, who gained control over what they want to hear or see. And also, we prefer content without payment. That’s available aplenty online thanks to Google, Facebook and multitude of other cyber platform. Combined,  they are the ‘frenemies’, meaning most of us who want content without payment and free content providers on digital platforms who working against the survival of  free and independent  media.
The TV remote control with its fast forward button, DVR began  the trend of  enabling audiences to skip advertising. As such, they broke a key link in free market capitalism.The author of the book under review, KenAuletta closely studied media and communication and wrote a regular magazine column under the title; ‘ Annals of Communication .According to him, advertising is a short- hand for marketing and consumption  that  connects supply and demand, the invisible hand  that  is supposed under pin the free market capitalist economy. The media (newspapers, TV, Radio, entertainment, quality news Journalism, information industry) vitally dependent upon advertising thrived when they served as channels connecting audiences and consumers.
According to credible guesstimates, at present advertising globally (that is total marketing and selling activity including formal advertising) is worth $2 Trillion. A  London based 2015 study of advertising showed that in US each dollar spent on advertising created19dollar in sales and supported 67 jobs in many sectors. It predicted that by 2019 advertising would kindle 16 percent of all economic output. It is estimated that advertising directly employs about a million people worldwide. Such a vital sector was set on a new course initially by TV remote control  that  grew into an irreversible  consumer habit in the digital age that equipped audiences with ad-blocking software.
Another tectonic shift was occurring in the advertising agency business itself. The firms marketing products and services and their advertising agencies traditionally worked in close collaboration in furthering businesses. It was a relationship based on transparency and trust. When the digital media came to dominate and d people’s information consuming and buying habits, the media fragmented as never before. This had a profound impact on ad agency- client relationship. Uncertain of the outcome from advertising expenditure, clients began to squeeze agency fees and profits and enforce greater accountability for ad expenditure ;on the other hand, agencies started  bulk buying of media space  across media at one price and reselling them to clients at a higher price. Such practices further eroded the agency-client trust. As profits came down, advertising agencies were unable attract talent and  adequately service the clients.
Giant digital platforms like Google, Facebook, Snapchat and many others transformed themselves into both advertising platforms and gained access to humongous amounts of consumer data and insights. This enormous advantage put to greater advantage by offering advertising services directly  to clients where in they were able to customize message to individual consumers.  Another development was that the agencies were walled off from gaining access to audience data garnered by  Google and the  rest. No doubt big advertising conglomerates have developed their own data bases and deployed big data analytics to compete and serve clients, but they could never hope to match the levels attained by digital platforms.
The revolutionary shifts in media scene and audience’s habits impacted entertainment, information and news media, especially independent and quality Journalism in many ways. Traditionally, independent news media and content was principally supported by advertising. As audiences moved to other platforms, advertising also moved. As if that blow was not enough, the digital platforms like Google, Yahoo and Facebook offered content free in exchange  of the users sharing their personal information with them. Google is in a position to offer content ‘free’ because 87 percent of its $ 80 billion revenue, for example, came from advertising. Facebook’s  $ 27 billion was also from advertising.
The power of digital media is increased in an unprecedented way by the spread of mobile phones, now estimated to number about six billion. Nearly half of them or more are smart phones with enormous computing power, tracking their users every move and capable of situational marketing. The mobile embedded artificial intelligence tools like digital assistants have machine learning  capabilities that have capabilities for filtering messages. On the one side, such capabilities empower both marketers and consumers, while on the other they work against competition and choice , of content and consumption of products and services.
Quoting from the book Attention Merchants, the author draws attention to another serious issue. The people’s eyes are riveted to electronic screens connected to the Internet. By demanding  free content accessed through the Internet, consumers without realizing it invitee more intrusive ads and receive inferior journalism (including fake news).The digital platforms  like Google, or Amazon are converting themselves as all purpose platforms like China’s Tancent. This Chinese platform connects 800 million users, who spend  daily at least one hour on its site including We Chat. The company offers multiple services with one app, enabling people to chat, shop, pay. It handles daily 500 transactions, employing 300 million credit cards that link 300,000 stores.  Tancent’s one app,  combines the varied functions of PayPal, Facebook, Uber,  Amazon, Netflix, Expedia and countless others.
The reviewer: Ex-Spokesperson
Govt of India & adviser to ex-PMs
Where is advertising headed now and in the future? 
Here is some idea. In the most advertised US market, in 2016 the total advertising spend was more than $200 billion. The digital advertising showed double digit growth, soaring from $83 billion in 2017 to $129 billion in 2021.Digital advertising spending surpassed TV for the first time in 2016, and this gap is likely to widen by $10 billion every year. Mobile will be the main driver of this growth, comprising over 73 percent of digital growth.












Thursday, 10 August 2017

Meet Deadlines to Hit Deadlines


From Reputation Today


For Details:
http://reputationtoday.in/views/meet-deadlines-to-hit-headlines/

Monday, 31 August 2015

Media & PR complement each other

BHOPAL: Media and Public Relations are complementary to each other and enjoy a symbiotic relationship. The two crafts should harmonise with each other instead of working at cross-purposes. This was the sum and substance of a thought-provoking presentation by Chandrakant Naidu, a senior journalist, at a panel discussion organized by Bhopal Chapters of Indian Society for Training & Development (ISTD) and Public Relations Council of India (PRCI).  

Responding to the theme of the discussion, C.K. Sardana, a senior PR practitioner, said PR people formed a useful ‘source’ for media persons. Through their understanding of various facets of their own organizations and associated areas, they were able to provide in-depth information – what the media persons really needed – which help prepare good stories for print and electronic media. It was a sort of ‘mutual help and gain’ for both, he added.
Rashmi Bhargava, Chairperson, ISTD, Bhopal Chapter and C K Sardana, Chairman, PRCI Bhopal Chapter were present. J.N. Chawdhary, a veteran marketing man, was the patron at the panel discussion. Mahendra Joshi, Secretary, PRCI proposed a vote of thanks.
From The Hitavada, Bhopal, 31.08.2015.

In his opening observations,  former Regional Editor of Hindustan Times,  Chandrakant Naidu said the PR specialists excel at bringing forth the strong points of any institution to be highlighted through media. The news media cannot afford to ignore the weak points as their audience would expect them to put things in perspective. At times the news media’s job begins where the PR specialists’ ends. In the current media scenario the lines between PR and news presentations are blurring  due to commercial considerations of the media ownership.


Large number of persons from different walks of life participated in the inter-active panel discussions. Notable among them were Salil Chatterjee, Sanat Gangwal, R.N. Soni, O.P. Soni, C K Hayaran, Harsh Suhalka and Pradeep Bhargava.


Saturday, 27 June 2015

Preparing a soft PM for hostile media conference!


By S.Narendra

(Former Information Adviser to PM, Principal Information Officer
to Government of India and Spokesperson)

It was supposed to be a 90-minute press conference of Prime Minister Narsimha Rao. In less than half the allotted time, media had cleared out of the 1500-seat capacity Vigyan Bhavan. The Prime Minister, with folded hands and tears in his eyeswalked up to the edge of the VIP platform, and thanked the media.

An extraordinary year in recent Indian history was closing on this June 30, 1992. The government under P.V.Narasimha Rao  was completing one year in office, with an impressive record. No one could have guessed that an annus horribilis could be put behind by another annus horribilis. Speaking about the former, it was violent, politically unstable, economically grave and financially humiliating, with the nation’s gold reserve pledged to Bank of England. Naturally, the country’s morale was at its lowest ebb.
When the Union budget was presented in 1992, the face of the economy had unrecognisably changed, for the better. But it was not fully out of the woods. The Licence Raj had been unceremoniously flushed out. Suddenly, a “we-can-do-it, Kinda-do-it” mood had set in. On 2nd  April, with the support of the Principal Secretary to PM, A.N.Verma, I persuaded Rao to agree to hold a first full-fledged press conference to mark the anniversary, 3 months ahead. It was not easy to make Rao agree to this, because he was quietly navigating turbulent politics of not having parliament majority and stiff opposition to economic reforms. Some in his own party were not in favour of reforms.
A group of industrialists, labelled as Bombay Club, were against globalizating the economy and opposed to India entering the World Trade Organisation. Both FM Dr,Manmohan Singh and  Commerce Minister P.Chidambaram were pushing for drastic  policy changes. A media-corporate war  on  for getting  exclusive rights for publishing  foreign newspapers like the Time, London Times and Financial Times in India raged on. Pressure was being put on  Rao  by India Today, Hindustan Times, Times of India against any policy change; PTI was upset as Rao had allowed finance ministry to permit Indian entities to get international financial news directly from Reuters and others, without PTI mediation. The language media wanted no foreign media entry.
Harshad Mehta Scam: Adding to the swirling controversies was the public sector banks-related  stock  market scam engineered by the broker Harshad Mehta. This stock market scam had occurred when the regulation of the  stock market ( there was no SEBI)  and also that of the banks were right under the finance ministry  and RBI Unfortunately, Dr.Manmohan Singh had made an unguarded remark that he would not lose sleep over the stock market prices suddenly zooming.
Anticipating Surprises: I   had requested PM to  give about 30 minutes to one hour, twice a week, for preparing him to answer questions on a wide range of subjects. Preparing a prime minister for a high profile press conference is a tough exercise. The government of India consists of 70 odd ministries and departments and a prime minister could not be expected to know everything that happens in several murky corridors of power. Yet at a press conference, the prime minister was (and is) expected to answer any and every question, that too with authority. If he answers ‘I don’t know’ to a question relating to subjects he is not directly dealing with, an impression is created that the prime minister has no grip over his government.
Officials passing notes to him or her, or whispering in his ears during a press conference obviously send wrong signals that the prime minister’s inadequacy to deal with questions. No press conference can be strictly restricted to the government’s business. Media loves to drag everything into politics and political controversies. So, the challenge was to keep focus on the central message.
Respect for Professional Advice:  When a prime minister addresses a press conference, he is the national political leader and his body language throughout the session conveys an unsaid message. Body language and stage manners in this age of visual media assume great importance and therefore, certain DOs and DON’Ts have to be notified. The PM cannot afford to squirm or be cagey or parry questions. Many political leader think that they  know the fine art and the rocket science of dealing with media, especially in a press conference situation and do not like to take professional advice. Fortunately for me, PM Rao sought and respected professional advice. For instance, he sought inputs for all his major speeches, and, instructed   me to listen to them during delivery and give him frank feedback.
I designed a plan for the sessions with the PM by dividing the government into broad sectors and asking my teams working with ministries/ departments to come up with  about 10 topical questions relating each sector policies and programmes. I wanted them to particularly focus not so much on achievements but on policy and action gaps, and controversial issues before each ministry.

It was clear from an analysis of media reports and commentaries that the reaction to economic reforms and liberalization was mixed. The stock market scam (involving about RS 8000 crore) had cast a big shadow on the government’s performance and reforms. The media and the opposition were accusing the government of going slow in its investigations. There were hints of involvement of government in the scam. There were demands for probe by a Joint Parliamentary committee or by a high level judicial investigation. It did not require any special knowledge to anticipate that the press conference would begin and end with questions on the scam.
Anything to Hide? In the first one or two rehearsal sessions, Rao tended to be distracted. But once a session was held about his  own portfolio-ministry of Industry- and I posed some tough questions for which there were no satisfactory answers, the prime minister began to appreciate the usefulness of such sessions. For example, in the session on his ministry, I asked him why he had kept the foreign direct investment board (FIPB) under himself  and not given this responsibility to Dr.Singh. Rao was taken aback.
The most critical session held related to the stock market scam. He had called senior PMO officials, finance and commerce ministers. I had sought PM’s permission to ask the questions in the rudest way - the same manner the media tends to shoot questions. Often people in positions of authority who are used to be treated deferentially tend to be offended by awkward questions. I wanted the PM to get used to some direct attacks.
In the preamble to the Press Conference, I drew attention to the raging controversy over the Harshad Mehta scam and the opposition demand in Parliament to hand over the investigation to a Joint Parliamentary Committee (JPC), and media hinting at PM and ministers’ link with scam.
Then I shot the question: ’Mr. Prime Minister; why are you running away from JPC probe? Has the government or any one in government anything to hide?’.
Some persons in the meeting were upset and said: “Narendra should not be allowed to ask such questions”.
PV Respected professional advise and addressing the media
Narasimha Rao just smiled and told them: “It is not Narendra who is asking this question. It is the public that is asking such questions…I don’t have anything to hide. If anyone else has anything to hide, I do not know. This is the time I should know”. He then turned to the ministers present.
The rattled ministers explained that the finance ministry had set up a probe  machinery in the Banking Department. This was headed by a very senior officials and he was not only trying to investigate the scam but attempting to get back the money lost by the banks.
One of them said: “Setting up a JPC or a judicial enquiry was considered but such a course would delay the investigation. Such delay could prevent recovery of the money lost. Also, earlier experience of JPC probes was very disappointing, as they tend to be political witch hunts with no results”.
PM turned to me and asked: “Narendra, How will this reply sound? Will your media friends be satisfied?’
I submitted that the reply was a technical one. Though it was a correct course of action, it lacked credibility. Then I said: “the media is recalling the Mundhra scandal ( Jayanti Shipping Corporation  in which LIC had invested, Firoze Gandhi, MP,(Indira’s late husband),  had spear-headed the attack on Nehru government in 1960s)  and Justice  M.C. Chagla enquiry (this had led to the downfall of finance minister T.T.Krishnamachari and his finance secretary H.M.Patel). If Nehru could set up a high level judicial enquiry, why is this government shying away.
“Sir, we need a political answer, not a technical one”. I added. 
Rao: “Please take it from me. I do not have anything to hide. If Parliament wants JPC enquiry or a judicial enquiry, the government will accept that.”
I pressed further with my questions: “Sir: will you sack any minister and any others if it s found that they are  involved in the scam?”
Rao: “If the enquiry finds any one guilty of involvement, no one,   no one,  will be spared.”
(It was my understanding that once the prime minister showed his intention to accept JPC, the finance minister gave him his resignation letter. The PM kept it with him, but never accepted it. Rao’s inclination towards JPC probe also caused Chidambaram to submit his resignation).
India destined to walk on the razor’s edge: The preparatory sessions were being held with utmost secrecy. The PM did not want me to even hint to media that he was thinking of holding a press conference. I was under strict instructions to issue the media invite only after his final clearance. As the government was completing its first year, I had prepared a brief about the government’s achievements which were impressive, especially the economic turnaround, and set out the challenges before it. Rao wanted an opening statement to be made at the press conference and he personally vetted both the documents. To the draft s opening statement, he added: “India is destined walk on the razor’s edge’.
On the morning of June 29th, he asked me: “when do you have to issue the media invite”. Time was running out for me but appreciating his concern, I informed him that the invite must  go out by 6 pm. (those were the days when we did not have the luxury of emails and mobiles and invite had to be hand delivered to about 600 accredited media persons physically). Around 5 pm, I got his clearance to send out the invites.
The prime minister was a stickler for punctuality and he arrived on the dot. I had submitted to PM that no one other than himself (and myself slightly away from him for conducting the proceedings) should be on the dais. No official (including his security) should sit behind him. An exception was made in the case of I &B minister Ajit Panja, who had called me the previous day and asked me to seek PM’s permission to seat him with PM during the press conference.
Media Erupts: As anticipated the media almost erupted in unison to shoot the first question: “Hershad Mehta scam...government a silent spectator...Is your family involved... Opposition demand....JPC...Supreme Court  judge probe......Will you sack ......RBI..involved....Dr.Manmohan Singh said.....
The prime minister calmly said : “”I will answer all your questions on the scam. I am not running away, nor my government, from any kind of enquiry. If parliament wants JPC, the government will accept it. Neither  me nor my family is involved....’
“Sir,Sir..... Mr Prime Minister..Harshad Mehta....Finance Minister. said..Publc Sector banks...Communist party has....Advani has ..... “
I tried to intervene to bring some order into the deliberations.
Rao interrupted me: “Narendra, I have not finished my reply yet.” And he continued “Let me tell you. Please take it in a box. Neither me, nor my family is involved. If any of my ministers, any one is involved; they will not be spared.”
Most of the media persons rushed out of Vigyan Bhavan to file their stories.
Later, the PM remarked to me: “Narendra, your rehearsals made me know my own government departments much better than before”.