CHANDIGARH: Over 30 members of the Public Relations
Council of India (PRCI) participated in a highly interactive session on “What
do corporates look for when selecting a PR Agency’ organized by the Chandigarh
Chapter of PRCI at the Chandigarh Press Club.
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| PRCI Chandigarh Chapter Chairman Aneesh Bhanot addressing the session |
The Panelists included Mr. Priya Ranjan Vaid, Head,
Public Relations, Internal Communication and CSR, Bharti Airtel Ltd and Ms.
Ritu Nag, Head, Media and Communications, Max Hospital, Mohali.
The session was
moderated by Mr. Aneesh Bhanot while Ms. Renuka Salwan talked about the latest
initiatives of PRCI.
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| I have a point, too! |
During the session, discussion took place on whether a
corporate should hire a large, national agency or a boutique agency which
focused on local geographies.
The plus and minus points of the various options were
analysed and discussed in detail.
Mr. Priya Ranjan Vaid and Ms Ritu Nag then explained the
various criteria and focus areas a corporate looks at when hiring a PR Agency.
They also gave their opinion on whether an external
agency is required or if an Internal PR person can suffice and what is the
right time for a company to opt for an external PR Agency.
According to Mr. Aneesh Bhanot, Chairman, PRCI Chandigarh
Chapter, “The session was highly informative and helped upgrade the knowledge
and skills of the PR fraternity. It would help the PR industry to grow and
develop further in the region in a structured, professional manner.”
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| Highly attentive delegates at the session Expectations from PR! |
