Friends,
A PR storm is raging over Maggi noodles with media saying
Maggi in thick soup!
We have all handled – and keep handling – crisis in our
companies and with our clients.
In this context, I invite all of you to take part in this
debate: If I were to handle Maggi….
It may sound like an essay competition. But it is not!
Let us discuss the following issues arising out of the
Maggi Soup:
1. What
do you think of the action taken by Nestle?
2. What
would have been your recommendation the day the negative story broke in UP?
3. What
could have been done to prevent spread of negative stories about Maggi in other
centres?
4. Finally,
what the lessons for us Communication professionals from this entire episode?
Kindly rush in your responses so that we can compile all
comments and come out with a PRCI Case Study on the crisis.
Now, getting back to other issues, I am sure all of us
are excited over the prospects of launching PRCI-International. PRCI HQ is
eagerly awaiting confirmations of participation in the delegation to Dubai from
all Chapters.
Please refer to my previous note – Shining Local, Going
Global – for details.
The new academic year for Communication colleges will
soon start. Let us start compiling a list of our Guest Faculty Pool with professionals
who can be nominated on a voluntary basis to impart practical training to
students of BMM and other communication/media/PR students.
Information may be collated in this format:
|
Sr No
|
Name and Contacts of
Guest Faculty member
|
Areas of
specialization/Interest
|
Brief
|
City
|
|
|
Reshma S
Kulkarni
Cell no. 9833190174
Email: reshma27@gmail.com
|
Journalism-related
subjects like Editing, Feature writing, Business of Journalism etc
|
I have been
teaching these subjects at MET College Bandra for last 7 years and at
Welingkar’s WeSchool Matunga since last 1 year
|
Mumbai
|
The eligibility for the Guest Faculty pool is minimum 10
years of professional experience and ability to connect with the students.
So, let us be careful while nominating faculty members to
colleges and universities.
It is also our responsibility to check feedback on the
faculty that we nominate for which we need to be in constant touch with the colleges/universities.
We can do wonders, as a team PRCI!
Meanwhile, please keep working on the Daughters’ Day
programme – as detailed in my previous mail – with focus on Sexual Harassment
at Work Place.
Sure, you have all seen the mail sent on May 24, 2015 on
Sexual Harassment – Compliance @ PRCI.
Between us and Ms. Geetha Shankar, the Chairperson of the
Internal Compliance Committee as per THE SEXUAL HARASSMENT OF WOMEN AT
WORKPLACE (PREVENTION, PROHIBITION AND REDRESSAL) ACT, 2013, we shall work out a draft plan for implementing at all Chapters.
The idea is to make sure that our daughters will be able
to work in a congenial atmosphere.
Please do not hesitate to throw questions which we shall
get answered by our honorary consultant – Vishal Kedia – whom many of us have
seen addressing a session at the 9th Global Communication Conclave
at New Delhi.
PL check the video link.
As I key-in this message, the viewership of PRapport –
your favourite emag – has crossed the 4,000 mark. Mr Narendra’s column is a big
hit, recording over 225 page views in just two days.
Keep reading , keep writing.
Yours
