CHANAKYA Specials - Piyush Pandey & Disruption

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Disruption Snapshots-2

https://www.youtube.com/watch?v=_1A2n5Wy3mI

Please check this link for select view of the Awards presentation at the 11th Global Communication Conclave.

Disruption - A certificate for PRCI, wow!

All about Disruption In CHANAKYA - March 2017

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Rocket Man and ISRO Chairman A S Kiran Kumar enjoying
reading CHANAKYA special at the
11th Global Communication Conclave
which he inaugurated on March 3, 2017 at Bengaluru.

Disruption: Brace yourself for the future shock!

Launching Disruption series as a prelude to the 11th Global Communication Conclave, Bengaluru - March 3 to 5, 2017 

By Deepak Menon

Business Strategist

Deepak Menon

Disruption represents change and, therefore, is usually not welcomed in our lives. It implies changing of longstanding norms and adapting to something new. Most people do not like that and prefer to smooth sail into the future. At times disruption can be good news, no matter how difficult to internalize. We all learn to adapt sooner or later.

In recent times forces that are causing disruption include the Environmental Crisis, Population Explosion, Economic Monopoly, Global Terror on the negative side and the Internet, Technology, New Discovery, Spirituality (not religion) on the positive side. These forces impact every society in every country in every possible way. Human beings are becoming increasingly aware of notions of a global village, a global community and that we are all in it together. There is certainly a marked shift in our preferences, decisions and actions. The choices we then make influence everything around us: politics, governance, education, societies, cultures, businesses, and borders.

Disruption that has an international impact compels communication norms to be adjusted or redefined so as to be most effective and efficient. The stakeholders involved, the channels being used, the skills required, the sensibilities of focus groups, the industry best practices are all subject to an overhaul. In such a scenario, all communication upgrade and development seem to revolve around two focus-points: Culture and the Internet.

Culture is both contemporary and traditional, both local and international. Communication practices that speak a language which is all-inclusive are most likely to succeed in a disruptive environment. Individuals with a keen sense of geographies, languages, music & arts, literature and human behavioural sciences surely have an upper hand and are prone to endure in the long-term. Lessons must be learnt quickly and on the fly. Street smartness and hands-on experience will therefore prevail over conventional academic achievements.

A PRapport Exclusive

Add the Internet to the mix and you have a very strong prospect for success. Thankfully, contemporary societies have already evolved with the Internet and embrace it as the preferred medium to communicate. This already makes all intercultural and international public-relations exchange happen today over the various channels offered by the Internet. Digital sensory communication like videos, images and sounds are most effective today. It is no surprise then that traditional channels like newspapers, radio and even television are slowly phasing out.

Today, more people resort to Google for knowledge,  Youtube for news & entertainment, Twitter for breaking news and trends,  Facebook and various apps to develop relationships, to Skype for business and personal meetings than ever before. With the advent of smartphones and their growing reach we are already living in the Web 3.0 version of the Internet. Everybody is connected, everybody can be reached somewhere and in the shortest time.

Perhaps the biggest implication of disruption is to adapt by developing new strategies. On the foundation of culture, the Internet and strong leadership, a plan to stay afloat, stay relevant and stay efficient can be conceived. This requires careful analysis and an approach that leverages past learning and experience into a whole new world of things. Being politically-correct is being replaced by being culturally-correct. For example, a plan that incorporates high integrity, good intention and strong values helps dodge imminent pitfalls. International partners with equally strong values, and public domain endorsements from historically progressive organizations matter most in a disruptive environment.

The skillset of the workforce changes too - the more heterogeneous the skillset the better, the more variety of ideas in the teams the better. Ideas and thoughts have to be vetted, used, archived and reused; slowly building an arsenal of multipurpose tools that can be deployed to tackle disruption in the immediate, short and long-term. These tools cannot be bought off the shelf, they have to be developed in-house based on a plan with a vision for the future.

Humanity has taken a quantum leap from the past decade towards a future time and space where uncertainties are the only certainty. International communication societies and individuals are likely to encounter disruption more than ever in the era of Web 3.0, Mars Missions, alternate Ancient Histories, Economic Consolidation, Global Environmental crisis, depletion of Planetary Resources and the dawn of Consciousness. Challenges will include economic survival, continuation of existing partnerships, engaging audiences consistently and finding your place in the overcrowding of the Internet. Brace yourself, pace yourself and tread forward strong. (Twitter:@TheDeepakMenonLinkedIN:https://www.linkedin.com/in/deepakmenonmba)

Bengaluru beckons Under-30 PR professionals!

• Special Foursome Handsome Package

• Mentoring session with industry veterans

• Special discounted registration fee of Rs 3,000 

BENGALURU: In a serious bid to involve the younger generation of PR professionals in its 11^th Global Communication Conclave to be held at Bengaluru, PRCI has chalked out a special package series for Under-30 segment, including a mentoring session.

The Conclave with theme DISRUPTION? will be held on March 3 and 4, 2017 at Fortune Park JP Celestial, 5/43, Race Course Road, Bengaluru -560009. Day-3 of the event is dedicated to mass communication students.

There is a growing feeling that PR Conclaves do not offer much takeaways for the younger professionals while seniors indulge in discussions.

It should also be an acceptable fact that professional communicators attending the Conclave should be the best in their respective organisations. If they are not, they need to be trained. If they are they should be adequately equipped to conduct basic training for colleagues across the company.

But this year’s Conclave will bring about a disruption in this trend with the following handsome foursome package for Under-30 PR professionals from across corporate communication, PR agency and startups.

1. Mentoring – Is Enough being Done

 A soul-searching Manthan session between the seniors and young PR professionals: We invite all PR professionals Under-30 to join us at the Conclave and attend the session, pose questions to seniors and learn from their experiences.

2. Flaunt your byline in Global Essay Campaign on disruption on one of the following topics.

 Demonetisation: Pain or Gain?

Everybody is talking about it because each and every one of us is impacted by it. Please analyse the issue, its impact and the communication aspects related to it

Ecological Crisis – Its forever?

Are we as communicators effectively dealing with the environment, sustainability, CSR in a responsible way? Re we as communicators losing track and resort to mere lip service or cosmetic communication?

Swachh Bharat – fad or reality?

Has the communication hit the right target? Have communicators taken it up as a big challenge and dealt with it? Or was it left out as a political gimmick? Analyse success/failures attached with the drive.

Financial Inclusion – On right track?

This is a much talked about issue for ages. From Garibi Hatao to Pradhan Sevak, all successive governments have been talking about it. Let’s do a reality check and how and where communication can play a role

The choice is yours. PRCI is happily offering you a platform to ready-made platform in a never-before opportunity.

3. Decoding sessions with veterans such as Social Media brains, Authors, Political Strategists, Crisis Managers, Retail Revlutionaries

4. Here is a top-up offer. As a special discounted delegate fee of Rs 3,000 (Rupees three thousand only) for Under-30 PR professionals (against the regular fee of Rs 4,500) for two days – March 3 & 4, 2017.

The fee covers: Registration, Two Lunches, two High-Teas and a dinner and beverages at Fortune Park JP Celestial.

So, what are we waiting for? Download the attached Special Delegate registration form and join us at Bengalore.

The deadline for registrations is February 15, 2017. Please rush your registration early to avoid last minute disappointment

PRCI organised its previous Global Communication Conclaves at Kolkata, New Delhi, Mumbai, Bengaluru, Hyderabad and Chandigarh. Headquartered at Bengaluru, PRCI has its chapters pan-India and begun to spread its foot print globally by opening its first international chapter in UAE.

Looking forward to meeting you at Bengaluru on March 3 and 4, 2017.

Thanks and Regards

B N Kumar

National President- PRCI

Unique Branding Opportunity@11th Global Communication Conclave

By Ravindran Kesavan

Secreyary General - PRCI national executive 

Ravindran

The forthcoming 11^th Global Communication Conclave will see the convergence of top notch communication professionals.

Being the platform for PR, Media, Advertising, HR professionals and mass communication academicians, PRCI will have delegates from these segments.

The theme for the 11^th Global Communication Conclave is: DISRUPTION?

The Conclave will have sessions under sub-themes such as the impact of disruption in media/social media, the retail revolution, demonetisation and real estate, apart from  featuring several case studies and success stories.

We also planned Rendezvous with corporate honchos and Decoding sessions with experts in several fields.  

Continuing its tradition, PRCI will present its signature Chanakya Awards to recognize the outstanding contributions in Corporate Services and Communication, induct professionals with exemplary performance into PR Hall of Fame and felicitate winners of Corporate Collateral Awards under a host of categories.

The Conclave, thus, offers several great and unique branding opportunities as it will see over 500 delegates taking part!

o   Title sponsor: Rs 10, 00,000

o   Co-Sponsor: Rs 5,00,000

o   Panel Discussions sponsor: Rs 2,00,000 each

o   Lunch Sponsor: Rs 3,00,000 each

o   Dinner Sponsor: Rs 4,00,000

o   High-Tea: Rs 100,000

o   Standee Display (6x3): Rs 50,000 each

Please tick mark the relevant option and send your Sponsorship material, Logo and Release Order along with payment in favour of

PUBLIC RELATIONS COUNCIL OF INDIA, Bangalore

Payments may also be released via NEFT:

PUBLIC RELATIONS COUNCIL OF INDIA, BANGALORE 

Bank A/c. No.:  117801010024211

VIJAYA BANK, R C ROAD BRANCH, BANGALORE -560001

IFSC Code :  VIJB0001178

Global Communication conclave to focus on Disruption

•         PRCI to hold the event in Bengaluru from March 3-5, 2017 
•                Top notch speakers being invited, about 500 delegates expected

BENGALURU: With focus on Disruption, premier communicators’ organisation Public Relations Council of India (PRCI) will hold its 11th Global Communication Conclave on March 3, 4 and 5, 2017 at Bengaluru.

PRCI, the pan-India platform of PR, Media, Advertising, HR professionals and academicians, expects over 500 delegates from  across these fields to participate in the interactive Conclave.

Mr M B Jayaram, Chairman Emeritus and Chief Mentor of PRCI, said: “Be it the media, communication, Politics, Economy, Science, Religion, Education, Energy, Health, relationships and even the way we think –disruption seems to be impacting our lives at every step. We hope the deliberations at the Conclave will lead to exchange of thoughts and clearing the air around disruption.”

“The theme is planned with a question mark – DISRUPTION? - to make the communication professionals think, ask themselves and, probably, come to a conclusion in this Manthan or the churning of thoughts,” said B N Kumar, PRCI National Executive president

“Yes, the three-day deliberations will see communication, media and tech professionals, corporate honchos and government officials and policy makers interacting and ideating on a wide gamut of aspects related to Disruption,” explained PRCI Governing Council Chairman R T Kumar.

“PRCI has successfully organised its previous Global Communication Conclaves at Kolkata, New Delhi, Mumbai, Bengaluru, Hyderabad and Chandigarh. Headquartered at Bengaluru, PRCI has its chapters pan-India. We began to spread its foot print globally by opening its first international chapter in UAE and several other global centres are in the pipeline,” he added.

PRCI encourages budding communication professionals through its YCC (Young Communicators Club) across various colleges teaching PR, journalism and advertising.

In fact, the third day of the Conclave will focus on the youth, Ms Geetha Shankar, YCC Chairperson, said. The theme for the session is: Are We Ready for The Future?

Continuing its tradition, PRCI will present its signature Chanakya Awards to recognize the outstanding contributions in Corporate Services and Communication, induct professionals with exemplary performance into PR Hall of Fame and felicitate winners of Corporate Collateral Awards under a host of categories.

Disruption is way of life - and how

By Rajasekar K S

Reproduced from http://www.socialsamosa.com/

Social media, mobile and apps have chipped away at the foundation of traditional behaviour. The way we work and how we live is impacted by new technology. People are adapting and evolving continuously to technology disruptions.

Sharing cabs with strangers

As children we were all taught not to speak to strangers, leave alone meet anyone we didn’t know before. Today, young girls and guys confidently share their travel with complete strangers on ride-share services like OLA. And they don’t seem to have any complaints.

Renting our Rooms

On Airbnb, we rent a part of our home to total strangers. We see several listings on the site where all-women homes and elders-only homes let out a room in their homes, on daily rent and even serve meals for a fee.

Selling stuff

Years ago, we were sceptical, sometimes suspicious of the gas wala, postman or the courier guy who rang our doorbell. On OLX and Quickr, we sell stuff and strangers come home to see them, have a coffee and buy the stuff.

Leaving our secrets online

We dare to speak our minds on politics, social issues and even leave a trail of our personality online. While privacy was a concern in the old world, the brave new world is oblivious of privacy issues “checking in” wherever they are, announcing travel plans and sometimes even leaving behind details of their holiday resort for the world to see.

Saving our private photos on a cloud

Not long ago, we’d be careful to privately store our pictures, letters and videos of family events. All that has changed as we use Google Drive and DropBox like services to upload our family content online and leave it in the cloud.

Exposing our vulnerabilities

Not so long ago, people generally revealed less about their fears and doubts online. But the communication paradigm has changed today where we see CEOs talk about their anxieties, sporting greats reveal their nervousness before a major meet and cancer patients documenting their last days on a hospital bed.

Permissions to peek into our phones

The way we view our privacy offline is completely varied with online privacy, although the trace we leave on social networks is permanent. Our notions of privacy and confidentiality have undergone drastic changes like never before in history. We hardly hesitate when an app asks for permission to access our phone list and even send messages to them.

At the same time the alternative “dark social” movement is visible with the shift to private conversations on WhatsApp and SnapChat. These are more to keep away from the repercussions of public data from advertisers, marketers, activists, governments and parents.

The author

This is sometimes surprising and at times scary. But, these are exciting times. Guess digital natives are revealing new behaviours that defy the best of psychologists and sociology researchers. One thing is sure, privacy may in future may be a major issue for governments and the people. But until then, I’m using the Bla Bla car and agreeing to all the terms and conditions of my torch app.

*Rajasekar KS is a content and social media strategist who works as GM – Marketing at BharatMatrimony and tweets at @positivemantra. When he's not playing with his family of one loving wife and two caring daughters, he blogs at www.positivemantra.com. He travels to connect to himself and the universe. Views here expressed are personal.

PRact Knowledge Platform formed

PRCI and Indian PR Forum (IPRF) a fast growing  networking body, have joined hands to float a unique knowledge platform called PRact.

The inaugural event will be held at Mumbai Press Club on May 20, 2016.

The event, which has already created buzz among PR circles, promises to be a big hit.