Showing posts with label Geetha Shankar. Show all posts
Showing posts with label Geetha Shankar. Show all posts

Friday, 13 March 2020

Wanted: Tectonic shift in teaching & Learning


Geetha Shankar at the Learning Tree!
The yawning gap between teaching and learning has to be bridged, writes Geetha Shankar
A couple of months ago, I received an email from a person who was recently laid off from his job. He in his early thirties and was a participant in one of my training programmes conducted for a company. I didn’t have direct work experience with him, and it was only a classroom passing for a day.  I called him over for coffee and spent a couple of hours with him.  This is a pretty common occurrence–I get these types of distress calls regularly.   
The new dynamics of digital, education, work, family culture   is transforming not only the way we communicate, learn, work, live but how we think, feel, see, hear, talk and change.  We cannot afford to be naïve and experience knee jerks to witness the job market changing.  The word “Job” is a misnomer now.  Because “jobs are going to be replaced d by tasks or contracts”  Philip Brown in his book Global Auction talks how companies are slashing costs by reducing or closing full time jobs into tasks through auctions and the lowest bid gets it. “The youth need to get their portfolio careers and bid for contracts than apply for jobs. Because that is where the future is.” 
As days go by, I wonder and realise how progressively the youth are transforming how they communicate, share and learn from each other. In a nutshell they are going open. Going open is a social Revolution according to David Price, because it represents a fundamental challenge to the established order of things and something that cannot be ignored. It disrupts everything and things are not going to be the same again.
In this Renaissance, the Youth stand as winners and losers as well.  Winners because they are connected and are motivated by the easy access to ideas and information and are better connected than ever. Barriers in learning have been dismantled and their capacity to learn has spiraled.
And the Youth stand as losers too in this game. The exaggerated prediction of the knowledge economy that its value will flow in abundance, has probably turned out to be a blind faith. We have a market flooded by unemployed graduates and learning has not led to earning nor up-gradation of any skills.  There is a dearth of commodity jobs and innovation jobs.

Where did we go wrong?  I vividly remember the endless lessons in my school and colleges, where I was taking notes so rapidly, as my teacher wrote on the black board or said something (before it was rubbed off or vanished from my memory). I believed that writing down will assist my memory. It did of course to get good grades in my exams. I mock at myself when I read Mark Twain:  “College is a place, where a professor’s lecture notes go straight to the students’ lecture notes without passing through the brains of either”.
If we wonder sometimes why we don’t remember what we learnt in schools and colleges, it could be because of many factors like distraction and lack of passion etc. Learning is ultimately an act of self-determination.
Please consider these points:
Ø  No one can be made to learn anything - For knowledge and understanding to stick we need the learner’s intent, which is the desire to learn.
Ø  Teachers can only help learners to see the relevance which drives self-motivation and how learning can make a difference in one’s life. But cannot motivate learners to learn.
Ø  Engagement has to precede learning - Learners have to be in the flow to learn without being unaware of the time. Otherwise learning becomes superficial, without depth
Ø  Survey shows that informal learning is more favored than formal.   L L& D professionals like me would agree on the 70: 20: 10 principle. 70%gained through experience in job, 20%through coaching/ mentoring, 10% through formal structured course / syllabus
Ø  Indulging in Repeated application of Knowledge is more efficient than Recalling information.
Ø  Capacity to learn is also affected by our mind sets. If we conclude that our intelligence is limited because of our brains rather than effort, our capacity to learn also comes down. 

As parents, educators and professionals of the 21st Century, let us start looking within ourselves and stop looking around.  We can join together to make schools, colleges and universities an engaging place for the Youth. We can prepare youths for life beyond formal education.
Heng Swee Keat speaks about the hats to be worn by Educators-.   They are the Hats of an Ethical Educator, Hats of a Competent Professional, Hats of a Collaborative Learner, Hats of a Transformational Leader, and the Hats of a Community Builder through Service learning.
It’s time for us to rethink radically as to how we learn, innovate at work, and reshape our education system and do what is essential in supporting the youth to enjoy vocationally focused education and lifelong learning in response to the societal shifts. (The author is Director-PRCI and Chairperson- YCC)

Wednesday, 25 April 2018

PR is all about democracy - What do despots know about two-way communication?


A thought provoking analysis of importance of two-way communication


By Geetha Shankar
(National Chairperson, Young Communicators Club)

An old theme indeed- strengthening Democracy through PR
It would be too rudimentary to define Democracy and PR. We all have gone beyond this.
Traditional power structures and Traditional hierarchies are disrupting, Control and power are moving from Institutions to Individuals. Every Individual has started recognizing his voice. We need not be a celebrity/ CEO/Politician to make others hear our voice. Anyone with an access to the social Media can become powerful and can be heard.
PR Professionals are still dubbed as “suited booted and pink shirt sporting party lovers,”  According to my friend B.N Kumar Governing Council Chairman PRCI.
PR Pros will need a Broad Skill set. We need to be good at writing, event planning and maintaining relationships to be successful in PR.
A strong PR –involves two-way communication – This is of paramount importance
Be a good listener: To be a good communicator, it is important to listen to others.
Act on suggestions: Mere listening is not good enough. We must act on suggestions and be seen as respecting others’ opinion.
Democracy goes by majority: Yes, we should always take into account the majority view. But if you are a good communicator and convinced that your view is correct, you can argue it out with adequate reasoning and win your way. The other side appreciates it.
Review: How many of us take criticism in the right spirit?
In fact, brushing aside criticism leaves a bad taste and the after effects are worse than that of a nuclear war!  They will lead to attrition, absence of team spirit and ultimately decaying of an organization, a party and of course our home lives.
Communicate authentically- spoken and written.
Build Trust, Lead with your Mind and Heart.
Take people along with you. You have to inspire your team  and not command.
Empower them to take decisions.
Practice Grammatical writing, Start writing in blogs. Lead a disciplined life.
Communication world is the most dynamic Industries in India .
Communication has become personalized and there is a steady drive towards greater “transparency, rationality and purposefulness with evidence based outcomes”.
We at PRCI firmly believe and adhere to democratic communication which why we are now growing not only as a national body, but a global platform. We just floated WCC – World Communicators’ Council.
PR Pros will need to Be Prepared for Real Time: We hardly have minutes, to prepare and respond. Instant responses are the order of the day and we have to live up to our clients expectations. There is too much of public  and Media gaze. Expectation level has sky rocketed. We as communication professionals have to be more strategic and . standards of corporate governance have to be followed.

Also need to be a whiz at social media, content marketing and content strategy. The once fine line between earned and owned media has blurred, so you should get better at combining these with paid media for the ultimate campaign.

 
All round praise for PRCI house journal CHANAKYA at PR event
The VUCA syndrome according to Dr Pragnya Ram, Group Exe President- Corp com and CSR– which is  Volatile, unpredictable, complex and ambiguous in the Crisis era has to be tackled proactively. And it’s a great learning says she. Companies need to guard their reputations constantly. Viral videos can damage brands. So speed is the essence and communication has to be hyper transparent.

For PR PROFESSIONALS the challenge lies in dealing every day with data explosions and digital influencers.
The relationship between PR and Media in a democratic set up is still evolving and PR  Industry is still struggling to find identity for themselves with the     Media.
The Media Revolution in a democratic country like India to a great extent has brought integration and disintegration of norms in the Indian culture especially in the social structures, communication patterns, value systems and in thinking patterns too.
 India as a Democratic country is facing huge cultural shocks and our inability to cope up with the present so called ‘chaotic young generation’ has resulted in pointing fingers towards the Media found responsible for triggering the turmoil.
Most of us accept what the media tells us through the news, entertainment etc. and we also tend to believe the Medias code of depiction in terms of different aspects of culture like dress, festivals, behavior etc. 
The solution lies in being a Media Literate Consumer.
Which means… 
1. We must be knowledgeable about the influences that guide media organizations
2. Need to be sensitive to ways of seeing the media content as a means of learning about our culture.
3. Sensitive to ethical dimensions of media activities.
Media Literacy Tools have to be used by PR professionals to explore the messages sent across and ask questions. Only then can we be the watch dog of the Media and see that our culture is intact.  So we have to consider
a.       Authorship-–who created the message and why are they sending it. Don’t simply hear, read and accept. Explore and try to think why certain choices were made.
b.      Evaluating the audience- who are the target audience for the materials and how different people would understand the materials similarly and differently.
c.        And analyse the content-what are the values, life styles, represented or omitted
d.      Find out the creative techniques which are used to attract attention-like images, words, music, camera angles, shots etc.  This will enhance our involvement and appreciation or non-appreciation of factors which would make our interaction with the media more interesting.
We have a major role to play. Can we become more aware and responsible and understand the media’s role in our day to day lives by applying our critical thinking ability? We must constantly be reminded that culture is our savior. We have to be far more interested in our own cultural values and more interested in our roots.  We need to be proud of our heritage.
I quote Sheryl Sandberg who had written about her mentor who said

‘Our career is no more a ladder. It’s a Jungle gym. You stretch, climb, go up, down, go sideways’
Absolutely true.. We need to move away from Calf paths. This can help us to move from our comfort Zone. Life begins at the end of Comfort Zone. How do we do this?
One is Net working. I quote.  Get on a Rocket ship and if you are offered a seat.. Do not ask which seat, Just Board. So keep building your net work,   I am influenced to a great deal by these words: Don’t search for jobs. Search for Networking.
There is no trivial work or huge work.
Can we dear friends join together to strengthen Democracy through our PR? (Based on Geetha’s delivered this speech at a PR conference on Strengthening Democracy – Role of PR at Bhubaneshwar on April 21, 2018)
The media coverage






Thursday, 28 December 2017

The EI Quotient!


 “We often add to our pain and suffering by being over sensitive and over reacting to minor things and sometimes taking things too personally” - Dalai Lama.

Pic courtesy:https://www.dalailama.com/
This is true to a great extent among many of us and with the younger gen in particular. Tiny aggravations add to a major source of suffering. Therapists call it the process “personalizing - A tendency to narrow the psychological field of vision by interpreting or misinterpreting everything that occurs in terms of its impact on us”
Constant stream of positive and negative thoughts along with emotions often bother us. And come to think of it, aren’t we lucky enough to be born as men and women because we enjoy the opportunity of using our intelligence to be positively emotional?
Emotional Intelligence – or EI, as I see it - gets the top priority in my update list,  as I try to keep abreast of what is going on within me and at the same time I am able to decipher, (but not give a feedback unless asked )the lack of EI  which affects the people(negatively) around me.
The self-improvement process, for most of us is limited to chasing education, knowledge, getting experienced in the work we do etc.  We ignore the bigger aspects of emotional mastery.  We prove ourselves   inadequate with the range of emotions we have to deal with every second of our existence. We create situations for us to be angry, insecure, Jealous, overly passionate etc.  It could be either because we do not understand how it can influence our relationships and lives (for the better or worse) or we allow it to exist the way it is with no attempts to improve. Chalta Hai attitude!
My stomach goes in knots when I see some of my friends who Google out everything to seek knowledge on issues such as: why do I get angry, why am I sad or why cannot I manage my emotions, why do I feel insecure,  and what should I do when I am cranky. They also spend their time and money for quick fix solutions by visiting experts who are available for every problem they face with their emotions. And what do they do when their concerns fail? They just sweep their problems under the carpet.
Self awareness appears to be the easiest thing to create, but this can also be the toughest depending on how we deal with our lives.  We have to introspect, spend some time to find out from where and why our concerns or problems arise. Even though our core feelings are only Happiness, Sadness, Anger, Fear and shame,  I really wonder the  innumerable streams of emotions pouring in day in and day out while we are working in office, home, partying, gymming, spending time with friends etc.

Did someone say meditation? Yes, it is a good exercise to think about ourselves. I often do it and find it very useful.
Friends, I love the topic so much and I speak from my heart, rationing the content by limiting myself so that I explore some more and revisit you again.
Till then emotionally yours….


GEETHA SHANKAR
Director- Governing Council PRCI

National Chairperson - YCC

Sunday, 22 January 2017

After Dubai, PRCI-i spreading wings

Vinay Kumar
DUBAI:  In a move that will strengthen the bond among media and PR professionals across the world, India’s largest communicators body Public Relations Council of India (PRCI) has initiated steps to form its international chapters.
After the launch of PRCI-i (International) at Dubai recently,  the organization has initiated steps to launch other global chapters.
“This is only a beginning and we will soon have PRCI-i Chapters in Sri Lanka, Malaysia, Singapore, Australia, UK and USA,” said global wing Director T Vinay Kumar.
Public Relations Council of India (PRCI) is a premier non-political and not-for-profit organization of professionals in the fields of public relations, communication, advertising and many other allied services. It has been actively pursuing the spread and popularity of communication and Public Relation in India. It has close to 30 Chapters pan-India.
Recently, PRCI launched its global endeavour by initiating formation of its UAE Chapter and is working on setting up its wings in Australia, the US and Europe.
“PRCI today has emerged as one of the foremost platforms for PR and Communication professionals for global exchange of ideas in areas of public relations, corporate communication, advertising, brand management and academics,” said the organisation’s  Chief Mentor and Chairman Emeritus.
PRCI has successfully conducted ten global conferences and five international meets till date. It’s much vied annual prestigious awards: Chanakya Awards, PR Hall of Fame Awards & Corporate Collateral awards are like Oscars of PR & Communication world. Every year hundreds of achievers in the media & journalism, corporate communication & advertising, public & social services get recognized by PRCI in gala global conclaves in the major cities across India.

PRCI organises symposiums, seminars, conferences, knowledge forums and workshops regularly in all its active chapters, said PRCI Governing Council Chairman R T Kumar.
 “PRCI is also promoting knowledge forums on various business and media platforms,” said its national president B N Kumar. In its endeavor to promote skill development, PRCI has initiated training programmes for upcoming with the help of veteran communication professionals and senior journalists across India. In a first such move, PRCI has formed a Guest Faculty Pool with media and PR professionals to conduct practical training for mass communication students in Bengaluru, Mumbai, Kochi, Pune and Delhi, he said.
In 2013, PRCI launched its youth wing – Young Communicators Club (YCC) - across its chapters in the country. This platform gives an opportunity to the students of Journalism & Mass Communication and Business Management to learn the ropes of the industry and get industry ready after interacting with eminent media personalities through a series of workshops, seminars, contests and creative events and festivals, said YCC chairperson Geetha Shankar.


Saturday, 21 January 2017

Global Conclave Update: Chance for youth to showcase talent

By Geetha Shankar
Chairperson, YCC

BENGALURU: Young Communicators Club, National level, (Is a Youth Wing of Public Relations Council of India (PRCI), the premier organization of PR, advertising, media and HR professionals and academicians, will hold its 11th Global Communication Conclave on March 3 to 5, 2017 at Bengaluru.

YCC invites to present papers at the conference on the theme Disruption”

Geetha Shankar
Sub themes:
  • ·         Innovation versus Disruption
  • ·         Does Education need Disruption?
  • ·         New Media causing Disruption?
  • ·         Journalism Disrupted - right or wrong/Good or Bad 

Dead lines
Abstract submission: January 15th 2017
Full paper submission: January 30th 2017
Highlights

Veteran academicians, communication experts, Journalists and Research Scholars will be in the panel for reviewing the papers.

Depending on the originality, quality, relevance and other Editorial considerations, the papers will be published in PRCI Case Study Book 2017.

Important Dates

Intimation regarding acceptance of Abstracts: January 20th 2017
Last date for Full paper submission: January 30th 2017
Date of conference: March 5th 2017
Submission of Papers
Under Graduate and Post Graduate Students pursuing their studies in Journalism, Advertising, Public Relations, Mass Comm, Business Administration (BBA & MBA) are invited to submit original papers in standard format.(single column, 1.5 spaced,12 point, Times New Roman font, confirming to APA Style)
One sub theme to be chosen and each person to submit one.
Submissions are recommended to have no more than 10 pages including figures, tables and illustrations or 3000 full paper words is the limit.

Submissions to be accompanied by a recommendation letter from the HOD /Principal of the concerned college in the college/ Institute letter head mentioning about the students participation in the paper presentation.

Submissions will be judged on originality, significance, interest, clarity, relevance, precision and presentation.
Best research presentations will be chosen for the prize. The selected candidates will be given 10 minutes time to present his/her paper on March 5th 2017
Contact
Abstracts and Full Papers are to be submitted online to: yccnationalcouncil @gmail.com

Registration Fees for the conclave:
3 days participation   (3, 4 & 5 Mar 2017)                                       Rs 2500
1 day participation    (5th Mar 2017)                                                Rs 700
Register for participation by clicking below link.

Venue on 3rd and 4th March 2017: Fortune Park, JP Celestial, Race Course Road, Bengaluru- 560009.

Venue on 5th March 2017:  Mangala Mantapa Auditorium, NMKRV College, Jayanagar, Bengaluru.

Monday, 24 October 2016

Challenges in PR - In Kannada now!

The Institute of Media Studies and Research and Public Relations Council of India (Bangalore Chapter) organised an event to release the Kannada version of  Professor C.K. Sardana’s book "Challenges of Public Relations". The Kannada book, "Saarvajanaika Samparka - Saarthakatheya Savallu", was translated  by HR Shreesha and Khadri S. Achyuthan. The function was held today at University Visveswaraya College of Engineering Auditorium.
The Book was released by Prof K.R. Venugopal, Principal UVCE and PRCI Chairman, South Zone. Mr M.B Jayaram, Chairman Emeritus  PRCI presided over  the function. Mr R.T. Kumar Chairman GC PRCI and Mrs Geetha Shankar National Chairperson Young Communicators Club spoke on the occasion.
Several academicians, PR, Media and advertising  professionals from different sectors attended the function.


In this picture, L to R: H.R Shreesha, the translator of the book into Kannada, Mr S. Raman former DGM, Union Bank of India, R.T .Kumar, Khadri. S. Achyuthan.. the co-translator, Prof K.R. Venugopal, Principal of UVCE and  PRCI Chairman, South Zone, Prof C.K. Sardana, M B Jayaram, Suresh Savekar.S, General Manager  State Bank Of Mysore

Thursday, 11 August 2016

YCC mag KAUTILYA born! Students told not to take life casually

BENGALURU: The much awaited KAUTILYA, the magazine of PRCI’s Young Communicators Club (YCC) has  been released at an event  held with the University Visveswaraya College of Engineering here on August 9.

The launch was followed by a talk on Innovations and Challenges in Cinema, Television and Digital Media by National Award winning Actor Mr Sanchari Vijai, Prof A.S.Chandra Mouli. Head- Department of Communications, Acharya Institute and Mr. Suresh Babu, Founder, Web Marketing Academy, respectively.
Say cheese! 
 The launch comes close on the heels of PRCI launching its magazine CHANAKYA in a new magazine format.

Mr Vijay asked the students to be focused and work hard and to pay attention to their communication. He spoke of the challenges he had to encounter during his initial days of college education and how hard he worked to master the skill. Mr Chandramouli spoke on the innovations Television has brought in and how it still keeps moving ahead.  Mr. Suresh Babu was on a practical demo with the students on their mobile phones. And the students had an opportunity to know more about their apps which they were holding.

Interesting Interaction 
Around 300 students from more than ten different colleges in Bangalore took part with their Professors and faculties. Interacting with the students, Mrs. Geetha Shankar, National Chairperson YCC said that students should come forward to start YCC cells in their colleges with the support of their faculties and try to bridge the gap between academics and corporate and try to be corporate ready.

Founder of YCC Mr M.B. Jayaram said that students should be behave with a sense of responsibility and accountability and “not to take life casually.”

R.T. Kumar spoke about the forthcoming Global Conclave in February 2017 and asked the students to participate in large numbers.

Mr Pranab. K. Pani was the Master of Ceremonies and he told the students what YCC is all about and how students can contribute to Kautilya.

During this function Ms Maya Chandra of Maya Films and Mr V.K. Lokesh were inducted by Ms Geetha
Rapt attention 
Shankar as President and Vice President of Karnataka YCC. Ms Maya speaking said that she has plans to lead the students of Media and Communication forward and it would help in their progression.

YCC Bangalore Chapter participated actively and the function was organised by the student volunteers under the guidance of YCC Bangalore Chapter Secretary Mr Prashanth V.


Ms Latha TS, Dr B.K Ravi, Chairman Bangalore Chapter and  seasoned Journalists, Academicians and HR professionals participated in the event.
All that begin well, ends well!

Tuesday, 5 January 2016

Earn Your Award, Don’t Ask For It!

Just a thought 

By Geetha Shankar*

I grew up and earned my trophies, neither the 1st nor the 2nd   but more often the 3rd or the consolation or sometimes a certificate of participation. I still have those. They mean a lot to me, because I worked hard and gave my heart out for them. Nothing was "FREE"!
Oh boy….  What a transition I see in a few years..…. Today, Everyone expects an award just for walking through the door, or an award just for showing up and even waking up at 6 AM!.  People crave for awards without doing anything to even demand an award.
How many of us would say “I did not do anything to win the award and I don’t deserve it. Let someone who deserves get it”.
The concept of ‘work extra hard’ and excel at something to get an award or special recognition is diminishing.  
One should demonstrate that one has really done something great to deserve an award.
Everybody deserves some recognition, but not everybody can get  the same recognition.
This  " I-deserve- an-award" approach  sounds very, very selfish and it reflects absence of self-esteem.
On  the contrary, I for one very strongly feel that  there should be  emphasis right from an early age by parents, teachers, peers To build that element of self-esteem.  There has to be a paradigm shift from the material perspective of awards to earning respect, dignity and just having someone say they are proud of you.
I think we have a lesson or two to learn from the selfless voluntary work that has poured in during the recent Chennai calamity. That is the level of selfless work that I am talking about. These are the people who actually deserve awards. Can Award givers raise the bar?  
It’s for all of us to think – think positively.
I am nowhere trying to belittle anyone nor am I trying to hurt anyone.
Just a thought!  That’s all, folks! 
(*The author is National Chairperson of YCC and Director – Governing Council, PRCI)
.


Monday, 5 October 2015

Support pours in for #20plenty4water campaign; Youth join the movement

The unique campaign launched by PRCI has been receiving good support from across.
Our story has been carried by media friends online and in print as well.
We hope to see more and more supporting the cause as youth, under the  banner of YCC - Young Communicators Club - has joining in.
"YOUNG Communicators Club appeals  to the Indian youth to join 20 plenty for water campaign  as an educational experience and put it into action. The efforts of the youth through this campaign is going to make a big difference in the lives of our farmers and its a great legacy from them .   Spread this movement. Every little helps," said Ms Geetha Shankar, Chairperson of YCC said.


Pic courtesy: Mrityunjay Bose

Wednesday, 1 July 2015

Youth to the fore! Bengaluru YCC Chapter celebrates Radio Day

By Geetha Shankar

(National Chairperson –YCC) 

Geetha Shankar
With the new academic year approaching, YCC is all set to start its activities afresh – with plenty of new blood to be infused!
YCC at the headquarter level is gearing up to meet the new opportunities.
We are fortunate to have this National Advisory Board for YCC:
  • Mr. M.B. Jayaram, Founder YCC and Chief Mentor & Chairman Emeritus PRCI
  • Mr. S. Narendra (past Adviser to PMs and ex-Spokesperson, Govt of India)
  • Mr. N.D. Rajpal, Chairman PRCI Governing Council
  • Mr.  B.N.Kumar, President PRCI National Executive (NE) 

Now, I am happy to announce that we have just appointed Mumbai-based young PR professional Ms Shreya Banda as the YCC National Secretary. Shreya is a PG from Manipal Institute of Communication and did her BMM from SIES College, Navi Mumbai. Currently she is with DBS Bank, Mumbai.
Radio Day celebrations in Bengaluru

BNK, our President –NE, informs us that he has already begun speaking to officials at Mumbai University and Amity University. Shreya will take these further and involve other colleges as well.

Mumbai is virtually the Mecca of mass communication studies with the city having over 80 colleges teaching BMM. I am sure that an enthusiastic Shreya will take up the challenge of spreading the YCC movement across with the help of PRCI Mumbai.
We request all PRCI chapters to come forward and involve the GenX in our professional activities in their respective cities.
Please refer to our website – www.publicrelationscouncilofindia.com – or write to me for further information.
To begin with, we can make use of the Guest Faculty pool which BNK has announced to depute senior PR and media professionals to various journalism and mass communication classes for imparting practical training.
We can look at organising seminars on issues of mutual interest and hold inter-collegiate competitions. For instance, Mumbai did a contest on Responsible Communication as a forerunner to the 8th Global Communication Conclave and the winning teams participated in the youth session at the Conclave.
Pune, for instance, has been organising YCC activities on social media,
Young Communicators Club with PRCI Bangalore Chapter conducted a one day program in connection with Radio Day at VikasSoudha in association with Media Academy and Department of Information and Public Relations, Govt of Karnataka. “We celebrated it solely toreinforce the idea of radio as a medium of empowerment, awareness and of course entertainment”. The day was filled with interactive sessionsand panel discussions with experts from the radio industry.   
With so many colleges and student community, the sky is not the limit for expanding YCC.
Let us start planning right now. I request all senior members to send in their suggestions on involving the youth in our activities.
More exciting times and news to come.
We are together in this journey.

Let’s keep talking to each other.