Youth to the fore! Bengaluru YCC Chapter celebrates Radio Day

By Geetha Shankar

(National Chairperson –YCC) 

Geetha Shankar

With the new academic year approaching, YCC is all set to start its activities afresh – with plenty of new blood to be infused!

YCC at the headquarter level is gearing up to meet the new opportunities.

We are fortunate to have this National Advisory Board for YCC:

• Mr. M.B. Jayaram, Founder YCC and Chief Mentor & Chairman Emeritus PRCI
• Mr. S. Narendra (past Adviser to PMs and ex-Spokesperson, Govt of India)
• Mr. N.D. Rajpal, Chairman PRCI Governing Council
• Mr.  B.N.Kumar, President PRCI National Executive (NE) 

Now, I am happy to announce that we have just appointed Mumbai-based young PR professional Ms Shreya Banda as the YCC National Secretary. Shreya is a PG from Manipal Institute of Communication and did her BMM from SIES College, Navi Mumbai. Currently she is with DBS Bank, Mumbai.

Radio Day celebrations in Bengaluru

BNK, our President –NE, informs us that he has already begun speaking to officials at Mumbai University and Amity University. Shreya will take these further and involve other colleges as well.

Mumbai is virtually the Mecca of mass communication studies with the city having over 80 colleges teaching BMM. I am sure that an enthusiastic Shreya will take up the challenge of spreading the YCC movement across with the help of PRCI Mumbai.

We request all PRCI chapters to come forward and involve the GenX in our professional activities in their respective cities.

Please refer to our website – www.publicrelationscouncilofindia.com – or write to me for further information.

To begin with, we can make use of the Guest Faculty pool which BNK has announced to depute senior PR and media professionals to various journalism and mass communication classes for imparting practical training.

We can look at organising seminars on issues of mutual interest and hold inter-collegiate competitions. For instance, Mumbai did a contest on Responsible Communication as a forerunner to the 8^th Global Communication Conclave and the winning teams participated in the youth session at the Conclave.

Pune, for instance, has been organising YCC activities on social media,

Young Communicators Club with PRCI Bangalore Chapter conducted a one day program in connection with Radio Day at VikasSoudha in association with Media Academy and Department of Information and Public Relations, Govt of Karnataka. “We celebrated it solely toreinforce the idea of radio as a medium of empowerment, awareness and of course entertainment”. The day was filled with interactive sessionsand panel discussions with experts from the radio industry.   

With so many colleges and student community, the sky is not the limit for expanding YCC.

Let us start planning right now. I request all senior members to send in their suggestions on involving the youth in our activities.

More exciting times and news to come.

We are together in this journey.

Let’s keep talking to each other.