- Social media campaign, ground events planned
Celebrating July 1 as Daughters’ Day in memory of
Indo-American astronaut Kalpana Chawla, Public Relations Council of India
(PRCI) has set this year’s theme for the day as #shakti4beti to focus attention
on girl security.
PRCI - the pan-India premier body of PR, Media,
Advertising, HR professionals and mass communication academicians – is launching
a week-long social media campaign on the next Monday and working with various
colleges that teach mass communication courses to communicate on the burning
issue of girl security.
Kalpana, who had an illustrious career, died along with
six crew members of the Space Shuttle Columbia which disintegrated over Texas
during its re-entry into the Earth's atmosphere, just 16 minutes before landing.
July 01 was Kalpana’s official birthday. Even after her tragic death, Kalpana
continues to be a shining example and icon for many girls around the world.
Beti Suraksha (girl security) falls perfectly in line
with the Union Government’s campaign Beti
Bachao - Beti Padhao. We as communication professionals firmly believe that
it is absolutely important to communicate to the society at large on the issue
that bothers all – the security of the girl child.”
PRCI has written to the Prime Minister and the HRD
Minister urging for their help and support for #shakti4beti.
These are some steps that we can be taken take for a
giant leap for the girl child:
- Join the #shakti4beti twitter campaign
- Tweet, retweet and convince others to spread the
good word
- Join the online contest on twitter, facebook and
Youtube
- Conduct talks by experts and celebrities on the
theme
- · Invite cyber cops to address our groups on tackling online eve-teasing
- Form human chains outside our campuses or at key traffic
islands with banners carrying the message: #shakti4beti
- And most importantly, run crash courses on self
defense for girls with the help of trained instructors
PRCI and its youth wing Young Communicators Club (YCC)
will be happy to coordinate the activity.
We can also invite social organizations and groups like
Lions and Rotary Clubs to join us.
Let’s do our bit our bit for Beti Suraksha.
