Showing posts with label #shakti4beti. Show all posts
Showing posts with label #shakti4beti. Show all posts

Tuesday, 2 August 2016

#shakti4beti - Kochi eves say Let's Take the Lead


PRCI’s  Young Communicators Club, Kerala Chapter, in association with the Department of English,
Dr Kalyani Vallath
St. Teresa’s College, Ernakulam conducted a lecture and discussion sessionon Embracing Change and Challenging Norms: The Young Woman in Urban India as part of Daughters’ Day celebration on 29th July 2016. The discussion was chaired by Smt. Chitra Krishnan who runs Food for Thought, a food and catering enterprise along with 12 house wives-turned entrepreneurs.
Kick-starting the discussion, Dr. Kalyani Vallath, Chairperson of YCC Kerala and the Director of TES, sought to analyze the theme in a refreshingly unconventional manner and proposed that “an emancipated and empowered woman is an unsexed woman”.
The discussion that followed touched on various issues like gender equality, gender divide, lack of freedom and respect for women, increasing assaults on women, LGBT issues, and so on. Students and faculty who actively participated in the discussion voiced their fears, concerns and difficulties they face in a patriarchal world. The issue of raising a son and a daughter differently within a single family was also brought up and examined.
One faculty member posed a query pertaining to the perception of woman as weak in spite of the tremendous strength and indomitable spirit she often brings to the table in familial setup, especially in managing several things at a time like taking care of a family, paying bills, doing her job efficiently all by herself.
Students also lamented how familial bonds and social expectations often present obstacles on their path and discourage their freedom in moving around and doing things independently. They are often blamed and castigated for daring to defy the established notions of gender roles in the society
Dr Tessy Antony, HOD, English Department of St Theres'a
College and Ms. Chitra Krishnan an Entrepreneur of Kochi
Along with several pitfalls and struggles women have had to encounter, the major strides that women have made in various fields were also highlighted. The participants were urged to learn and elicit the right lessons from the struggles already won so that genuine impetus for future struggles and fights that remain to be fought could be gained. The experiences and the resultant wisdom of women who have fought tremendous odds and succeeded in many traditionally male bastions of career and life were discussed at length.
The meet also discussed the imperative to keep the spirit of the feminist movement alive and breathing new life into it.  The urgency to forge communities that would foster the sense of sisterhood and self-help that cut across social and economic divides was emphasized.
The adage “without struggle, there is no progress” was invoked to communicate in unambiguous terms the importance of keeping alive the struggle for justice and equality alive. It was conveyed by various participants in no uncertain terms that young urban women needed to be in the vanguard of the struggle. They are expected to take initiative when required, lead when they can and follow when they must.
The discussion went on to take up the issue of working towards evolving concrete solutions and proposals to enable women to tackle and overcome every day issues they face. When pondering on the issues of rape and abuse on women, the faculty and the students unanimously voiced the urgency to educate the boys through orientation programs and awareness campaigns in schools. The necessity of consciously asserting the dignity of woman and constantly claiming and occupying rightful spaces in various avenues was touched on. 
The various legal and institutional mechanisms that women could rely on in the urban space were also dwelt on.

T. Vinay Kumar, Secretary of PRCI Kerala Chapter, said PRCI has taken forward the Union Government’s programme - Beti Bachao Beti Padhao – by initiating beti DSuraksha (Girl Security) with #shakti4beti campaign across the country.
Sandhya Balasuma, a noted media person, U.S. Kutty, Chairman, PRCI Kerala, and Nateshan, Director-National Counci, PRCI,  were also present for the session.


Sunday, 24 July 2016

#shakti4beti reaches The City of Gardens

By Sumathi Rao

BANGALORE, July 24, 2016 –Public Relations Council of India (PRCI) – celebrated Daughters’ Day in memory of Kalpana Chawla, the Indo-American astronaut and the first woman of Indian origin to enter space.

For this year’s Daughters’ Day, PRCI  launched #shakti4beti to focus on the burning issue of  the Girl Child,taking the government’s campaign “Beti Bachao - Beti Padhao”further with "Beti Suraksha".

The highlight of the programme was a Street Play by Hashmi theatre Group on various issues faced by the Girl child, ranging from female feticide to gender discrimination and societal challenges.
Stree Play: A street play focuses on #shakti4beti

Speaking on the occasion  Dr Mallika Ghanti ,Vice Chancellor Kannada University Hampi, brought out the differences in perceptions about the girl child in rural and urban  settings, also highlighting the fact that rural folk culture had a healthy respect  for women. She observed that it was surprising to find discrimination in urban  India among educated people.
She suggested we go back to our roots and stressed that it was important for women to find strength in themselves.
Dr Srinivas Prasad CEO Philips  who was the Guest of Honour urged women and girls to be bold and make the  right choices and have confidence in themselves.


Later, a a panel discussion was held on Because I am a Girl focused  on how girls can reach their full  potential, and live free from violence and discrimination, and have equal economic opportunities. In other words they should be able to learn, Lead, decide and thrive.
PRCI  awarded women acheivers on the occasion. Dr Jayalakshmi ,Vedic Sceintist, and

Scholar, Ms Neela Journalist Prajavani, Dr Deepa Shenoy, Computer Specialist Dr 



Sangeetha  and Ashwini Angadi( both visually challenged achievers) were felicitated for their contributions to society.

Powered by Concept PR, #shakti4beti is a nationwide campaign with several corporates too taking interest in empowering the girl child.

Saturday, 2 July 2016

Daughters Day - PRCI to launch self defense drive for girls









Concept PR-powered #shakti4beti campaign on 

social media gathers momentum



MUMBAI July 01: Celebrating Daughters Day today, in memory of India born US astronaut Kalpana Chawla, Public Relations Council of India (PRCI) has launched a campaign to run self defense programmes for girls to instill a sense of confidence and esteem to achieve glory.

July 1 is Kalpana’s official date of birth. She had an illustrious career achieving sky high glory and died along with six crew members of the Space Shuttle Columbia which disintegrated over Texas during its re-entry into the Earth's atmosphere, just 16 minutes before landing. Even after her tragic death, Kalpana continues to be a shining example and icon for many girls around the world.



Juries with winners of skit contest @ SIMSR
In Mumbai the Daughters Day was celebrated by Mumbai University's Department of Communication and KJ Somaiya Institute of Management Studies and Research (SIMSR) by organising events like debate, photography and poster  competitions and skits focusing on girl security.

The two institutions agreed to conduct self defense programmes for girl students.

PRCI has tied up with organizations like Sportzconsult to run 10-day crash courses for girls with the help of trained martial arts experts. The drive will also cover corporates to run workshops to prevent sexual harassment at workplaces with the help of legal experts like Complykaro.



Powered by Concept PR, PRCI launched #shakti4beti campaign to focus on Beti Suraksha (girl security) on social media and online forums which evinced lot of interest.

Mumbai University event: Winner receiving Concept PR gift from Vishal Kedia (centre) and
Dr Sunder Rajdeep, Head of Dept of Communication, University of Mumbai
“Beti Suraksha (girl security) falls in line with the Union Government’s campaign Beti Bachao - Beti Padhao. We as communication professionals firmly believe that it is absolutely important to communicate to the society at large on the issue that bothers all – the security of the girl child,” said PRCI national president B N Kumar.

PRCI - the national body of PR, media, advertising, HR professionals and mass communication teachers and students – has petitioned the Prime Minister and tweeted to the HRD Minister urging for their help and support for #shakti4beti. 

“We are taking up the issue across the country through our 30 plus chapters and happy to see growing interest among corporates to ensure self confidence of women and girls,” said M B Jayaram, Chairman Emeritus and Chief Mentor of PRCI said. 



Tuesday, 28 June 2016

Rs-10-a-day campaign in Delhi for #shakti4beti

#shakti4beti gains momentum with Beti Padhao campaign!

Keeping the initiative of PM Narendra Modi in their hearts, the Delhi chapter of PRCI will be sponsoring schooling of almost 50 girls who belong to less privileged families.

After an extensive search our team identified the Govt Girls High School situated in Delhi NCR area.

To celebrate Daughters Day and spread the message of BETI BACHAO - BETI PADHAO, the PRCI members we will be visiting the school in mid July,2016 and will handover the amount collected that will cover their tuition fee,books,uniform etc for one year.

An informative session with a leading gynecologist will also be arranged during our visit to make these girls aware of personal hygiene and health.

PRCI will also organise a self defence presentation by an expert keeping in mind the Beti ki Suraksha motto

Sunday, 26 June 2016

IANS flashesPRCI #shakti4beti story

Business Standard

Plea to PM Modi to declare Kalpana Chawla birthday as Daughters' Day

Indian born NASA astronaut, died along with six crew members of the Space Shuttle Columbia

IANS  |  New Delhi 



Urging Prime Minister to declare July 1 as Daughters' Day in memory of Indian born NASA astronaut Kalpana Chawla, the Public Relations Council of India (PRCI) has launched a campaign #shakti4beti.
Kalpana, who had an illustrious career as a NASA astronaut, died along with six crew members of the Space Shuttle Columbia, which disintegrated over Texas during its re-entry into the Earth's atmosphere, just 16 minutes before landing. July 1 is Kalpana's official birthday. Even after her tragic death, Kalpana continues to be a shining example and icon for many girls around the world.
-- the pan-India premier body of PR, Media, Advertising, HR professionals and mass communication academicians -- embarked on a social media campaign to focus on communicating on the importance of girl security, culminating with Daughter's Day events on Friday next (July 1).
PRCI has petitioned the Prime Minister and tweeted to the HRD, Defence and Railway ministers urging for their help and support for #shakti4beti and declaring July 1 as Daughters' Day.
Explaining the significance of the theme, B N Kumar,president of PRCI, said: "Beti Suraksha (girls' security) falls in line with the Union government's campaign Beti Bachao Beti Padhao. We as communication professionals firmly believe that it is absolutely important to communicate to the society at large on the issue that bothers all -- the security of the girl child".
"The memory of Kalpana Chawla, whose glory grew sky high, remains as an inspiration and we as communicators are keen to ensure that the GenX remembers with a sense of pride," said M B Jayaram, Chairman Emeritus and Chief Mentor of PRCI. "We at PRCI observe July 1 as Daughters' Day each year and now we have urged the Prime Minister to declare it as a National Daughters' Day," he added.
PRCI has also launched a Twitter and Facebook campaign to focus on communication about girl safety and security, and proposed to schools and colleges to initiate self defence programmes for girls.
"We are happy that KJ Somaiya Institute of Management Studies and Research (SIMSR) at Somaiya Vidyavihar, Mumbai, has agreed to actively participate in the campaign. Students will be mobilised to communicate on the issue. A Navi Mumbai-based developer, Prajapati Constructions, has also given its consent to launch the drive at a school in Uran, near Mumbai," said Kumar.
PRCI chapters across the country have also planned campaigns.The Bengaluru chapter planned a Beti Padhao programme.