Responding to the theme of the discussion, C.K. Sardana, a senior PR practitioner, said PR people formed a useful ‘source’ for media persons. Through their understanding of various facets of their own organizations and associated areas, they were able to provide in-depth information – what the media persons really needed – which help prepare good stories for print and electronic media. It was a sort of ‘mutual help and gain’ for both, he added.
Rashmi Bhargava, Chairperson, ISTD, Bhopal Chapter and C K Sardana, Chairman, PRCI Bhopal Chapter were present. J.N. Chawdhary, a veteran marketing man, was the patron at the panel discussion. Mahendra Joshi, Secretary, PRCI proposed a vote of thanks.
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| From The Hitavada, Bhopal, 31.08.2015. |
In his opening observations, former Regional Editor of Hindustan Times, Chandrakant Naidu said the PR specialists excel at bringing forth the strong points of any institution to be highlighted through media. The news media cannot afford to ignore the weak points as their audience would expect them to put things in perspective. At times the news media’s job begins where the PR specialists’ ends. In the current media scenario the lines between PR and news presentations are blurring due to commercial considerations of the media ownership.
Large number of persons from different walks of life participated in the inter-active panel discussions. Notable among them were Salil Chatterjee, Sanat Gangwal, R.N. Soni, O.P. Soni, C K Hayaran, Harsh Suhalka and Pradeep Bhargava.
