Awards await you at 12th Global Communication Conclave. Rush entries

twitter: @prcitweets

facebook & Youtube: 

PRCI NOW

​

Updates: Here!

For details ask me at: mailbnk@gmail.com or call me on: 98201 28332

​ 

Extended deadline for

​ receiving the​

 entries: Feb 14, 2018. Pl rush

Entries Open for Awards @ 12th Global Communication Conclave. Pune. March 9 & 10

twitter: @prcitweets

facebook & Youtube: 

PRCI NOW

​

Updates:Here

For details ask me at: mailbnk@gmail.com or call me on: 98201 28332

​ 

Extended deadline for submission of entries: Feb 14, 2018. Pl rush

Earn Your Award, Don’t Ask For It!

Just a thought 

By Geetha Shankar*

I grew up and earned my trophies, neither the 1^st nor the 2^nd   but more often the 3^rd or the consolation or sometimes a certificate of participation. I still have those. They mean a lot to me, because I worked hard and gave my heart out for them. Nothing was "FREE"!

Oh boy….  What a transition I see in a few years..…. Today, Everyone expects an award just for walking through the door, or an award just for showing up and even waking up at 6 AM!.  People crave for awards without doing anything to even demand an award.

How many of us would say “I did not do anything to win the award and I don’t deserve it. Let someone who deserves get it”.

The concept of ‘work extra hard’ and excel at something to get an award or special recognition is diminishing.  

One should demonstrate that one has really done something great to deserve an award.

Everybody deserves some recognition, but not everybody can get  the same recognition.

This  " I-deserve- an-award" approach  sounds very, very selfish and it reflects absence of self-esteem.

On  the contrary, I for one very strongly feel that  there should be  emphasis right from an early age by parents, teachers, peers To build that element of self-esteem.  There has to be a paradigm shift from the material perspective of awards to earning respect, dignity and just having someone say they are proud of you.

I think we have a lesson or two to learn from the selfless voluntary work that has poured in during the recent Chennai calamity. That is the level of selfless work that I am talking about. These are the people who actually deserve awards. Can Award givers raise the bar?  

It’s for all of us to think – think positively.

I am nowhere trying to belittle anyone nor am I trying to hurt anyone.

Just a thought!  That’s all, folks! 

(*The author is National Chairperson of YCC and Director – Governing Council, PRCI)

.

How to win International PR Awards - Ten Tips

By Vikram Kharvi

http://www.vikypedia.in/

Recently, I was fortunate to have attended PR Week Asia Awards in Hong Kong, where I had an opportunity to interact with various Asia Pacific PR leaders as well as the juries. From these interactions and a specific panel, discussing ‘what are the most important elements that makes a winning case’, I am putting forward 10 tips that can help you win an international honor.

Think campaign: while we routinely work towards meeting client’s communications objectives, we need to think from a campaign perspective right at the beginning of the year. Identify clients and specific area to focus around which a creative PR campaign can be developed. A good case cannot be created just before the awards submission. There has to be a concentrated thinking, focus and long term approach to build a really powerful case.
Strictly follow the rules: one of the most common frustrations of judges is that many entries just don’t follow the rules mentioned in the entry form, such as word count, formats of supporting materials etc. Many good campaigns get disqualified only for not following the rules.
Senior members of the team should dedicate their time in enhancing the quality of entries, writing a winning case requires a lot of experience, intelligence and creative bent of mind.
Clear objectives: Good entries should have well-crafted objectives and outcomes should reflect that they were really met
Budgeting: Even if you have worked on a shoe-string budget, your entries should reflect how well it was utilized
Focus on business results – entries that demonstrate achievement of unequivocal business results stand-out amongst others
Integrated approach: entries built solely on the strength of media relations, fall out as judges look at a more integrated, multi-faced campaigns that was successful in engaging all stakeholders

The Award Winning Team

Add a context: In the international arena, judges come from various countries and backgrounds and hence it becomes imperative to add a context to your campaign. For example: success of a local business through PR may not be of high significance to judges from developed countries or from the region where such businesses have been traditionally successful
Client Endorsement: entries that have been endorsement by clients’ scores as it reflects that your clients are happy with your work and it has made difference to their business.
Tell the truth: Be honest in your claims as you may be asked to submit proofs for your claims and not being able to submit one can bring a lot of embarrassment to you and your organizations.
So go ahead and participate, there are many international awards where you can send your entries, atleast let’s attempt. We may be doing much better work than our international counter parts but for some reasons we shy away from demonstrating our work to the outside world. Now is the time, let’s make India proud by dishing out quality work from our region and set a benchmark for the world.

- See more at: http://www.vikypedia.in/2015/06/10-tips-for-winning-international-pr-awards/#sthash.KG8abYzs.dpuf