‘The Commune’ takes off

 Mumbai’s First of its Kind Community for PR Professionals

Mumbai witnessed the launch of ‘The Commune’, the city’s first of its kind community for PR & Brand/Corporate Communications professionals, facilitating face to face interactions thereby providing increased opportunities for networking and knowledge sharing. This initiative will drive monthly gatherings of the PR fraternity in a social setup, i.e. city’s best lounges and clubs. As a part of this launch, an inaugural meet was organized on April 27th, 2016 at Tonic, a prominent lounge located in Central Mumbai.

PRCI Mumbai Chapter Chairman Ajay Sharma,
national president B N Kumar and
Deepak Kapoor, founder of The Commune

This meet was attended by communications professionals from companies such as Mahindra & Mahindra, Huntsman International, Vermillion Capital Advisors and The Shaimak Davar Group. Individuals from PR agencies such as Concept PR, Adfactors, MSL Group, Perfect Relations, Genesis Burson-Marsteller, Integral PR, Gutenberg Communications, Seven Communications & Beyond and Prime Communique, were present for this gathering.

Commenting on this initiative, Deepak Kapoor, Founder – The Commune, said, “I always believed a platform is required in Mumbai that lets PR professionals to socialize and build connections on a regular basis. Moreover, engagement with influencers from PR and allied industries such as advertising, media & entertainment, journalism and filmmaking among others, is something that needed more work. At ‘The Commune’, our efforts will be to keep providing such opportunities which doesn’t take a toll on the young professionals wallet as well.”

Popular standup comedians Siddharth Dudeja and Gaurav Kapoor also graced the evening with an engaging standup performance, enthralling the communications professionals. For the next edition of ‘The Commune’, a key influencer from PR, Journalism, Advertising, Media & Entertainment, Filmmaking and Radio among others, will be invited and profiled, supported by activities building engagement with the attendees.

About 'The Commune’:

Harsh Sheth of MSL Group, Tanni Mandal of PR Hub,
Deepak Kapoor, Founder, The Commune and
Hemchandra Shetty of Genesis Burson-Marsteller

‘The Commune’ is Mumbai’s first of its kind community dedicated to PR and Brand/ Corporate Communications professionals, facilitating face to face connections in a social setup. This community is established by Deepak Kapoor, a communications specialist and contributor for industry portals on trends pertaining to the PR business. ‘The Commune’ will ensure monthly gathering of the PR fraternity in the city’s best lounges and clubs and achieve the following objectives:

·         Regular networking and social engagement

·         Up-close access to influencers from PR, Journalism, Advertising, Media & Entertainment, Filmmaking and Radio among others, as we'll call them for a session devised in a chat show format

·         Incentivized socializing for the PR fraternity through great discounts on F&B

·         Open access to individuals from across hierarchies & functions

·         Highlight achievements and talents of PR professionals

Fly with Horses Can Fly @ A Special Price

Horses Can Fly, the first ever go-to-guide on how to build winning PRstrategies in disruptive markets in India, is now available at a special price for PRCI members and PRapport readers.

For PRCI members and and PRapport readers, the price of the book is Rs 170 (plus postage), as against its Amazon list price of Rs 225 (plus postage).

You can write to ajay@storynomics.in or call on 9820086357 for orders.

The business book has been authored by Ajay Sharma, Founder & CEO at Storynomicx, who is also the Chairman of PRCI Mumbai Chapter.

Ajay being inducted into PR Hall of Fame

Ajay was recently inducted into the Hall of Fame by the Public Relations Council of India at the 10th Global Communication Conclave.

Horses Can Fly uses recent research and in-depth analysis to illustrate how Mobile Internet and availability of cheap smartphones are dramatically altering how audiences consume news.

Horses Can Fly offers deep insights on how corporate storytelling will have to adopt new story formats and move beyond influencing media narratives ina News 3.0 world.

The book also offers a framework to manage the constant paracrisis scenarios that confront communication managers.

Horses Can Fly is written in an engagingly anecdotalstylewith short, interesting caselets. 

Click here for a complimentary e-book titled PR Handbook for News 3.0 Markets by Ajay.

https://www.dropbox.com/s/44crxl7iv3e5u0h/PR%20Playbook%20for%20News%203.0%20markets.pdf?dl=0

Focus on PR in instant media age

All eyes on  talk by veteran 

journalist Joe A Scaria

By Geetha Shankar

BENGALURU: Veteran journalist, author, speaker and trainer Joe A Scaria will address a PR and media professionals gathering here on Friday, March 04 on PR in the Age of Instant Media.

Hosted by PRCI and YCC and presented by the University of Visvesvaraya College of Engineering, the talk assumes significance in view the rapidly changing media scenario.

The event will be held at Senate Hall, Central College, Near K R Circle.

As Ajay Sharma, veteran PR professional wrote in the January special issue of CHANAKYA, for many generations, reading newspapers at 6.30 AM or a quick post-lunch glimpse at an afternoon tabloid or watching an evening TV news bulletin were part of our daily routine. For leisurely reading, there were general and business magazines.

The entry of  24-hour TV in 1999 changed the habit dramatically. Live TV broadcasts made it possible to view news anytime through the day. This was the first disruption for media and communication professionals, so to say, which brought in significant changes in its wake.

But TV news consumption, like print, was rooted to a fixed location. Though it offered 24X7 ‘delivery’ of news, it did not facilitate 24X7 ‘consumption’ of news. News consumption using the Internet on desktops suffered the same limitation.

Mobile phones presented an alternative. Unlike TV, print and desktops, consumers could use them to access the news on the go.

In June 2014, India had 914 million mobile subscribers of which 185 million accessed the Internet on their mobiles.

In this background, PRCI and the student community will view Joe’s talk with great interest

Joe spent the majority of his career as a journalist, working 28 years with leading Indian newspapers and publications. His last and longest stint was an 18-year association with the Economic Times, where he was Senior Assistant Editor.

Presently he heads the Kerala bureau of Dubai-based Gulf News, and is a faculty member at the Institute of Journalism, Trivandrum.

He has worked in Kochi, Mumbai, Coimbatore, Thiruvananthapuram and Chennai.

He graduated in Commerce from the Kerala University, and has an MBA with specialization in Marketing.

A unique feature of his career is he has published his resignation letter as a book, titled 'Fourth Estate to Rubber Estate', which was released by Kerala chief minister Oommen Chandy.