Who will release books @ 12th Global Communication Conclave?

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- Vikram Kharvi

Social media can shake traditional media if…

• Rajdeep Sardesai Calls for tweets with responsibility
• Addresses launch event of unique knowledge platform PRact

MUMBAI, May 21, 2016: Battling hostile twitterati day in and out, veteran television journalist Rajdeep Sardesai has stressed that social media has the power to shake the traditional media out of its slumber.

File pic

Rajdeep lamented that the traditional media has been failing to focus on real issues impacting the society. “They need to go out into the streets and villages to find facts and report rather than confining themselves to their offices or studios,” he said launching PRact, a knowledge platform floated by Public Relations Council of India (PRCI) and Indian PR Forum (IPRF).

PRact, which stands for PR in Action held a debate on Disruption – How it impacts us, in association with Mumbai Press Club last night. Delegates came not only from Mumbai, but New Delhi and Hyderabad.

Taking time off from his election bulletins, Rajdeep addressed the delegates via telephone straight from his India Today TV studio in New Delhi.

Asked about tablodisation of TV journalism that pioneer TV anchor and his mentor Dr Prannoy Roy attacked, Rajdeep said every news channel has its own way of reporting. But he admitted that the TRP-hungry electronic media failed to address real issues. It is in this context that he said social media can mirror real issues since traditional media does pick up cues from Tweets and Facebook postings.

Amit Tripathi holding the audience spell bound!

When a delegate pointedly asked his as to why TV channels report about drought only when farmers commit suicide, he said “Unfortunately it is true” and asked: “How many of us actually go into the villages and study facts?”

On the usefulness of social media for PR professionals, Rajdeep said: “Yes, it is a good tool. You can effectively use social media for spreading your message and molding opinions. You should think of ways to communicate your message other than merely depending on your press releases.”

Audience engrossed in CHANAKYA - April 2016 issue

Noted digital platform professional Amit Tripathi, managing director of Ideate Labs, said in his presentation that PR and media professionals should be ready for pleasant surprises and shocks as the Internet population is set to multiply by leaps and bounds. “The day is  not far off when each one of us will be connected to six to seven devices such as mobile phones, laptops, ipads and desk tops,” he said and pointed out “this offers a huge potential for communicators to engage their target groups.”

“Digital PR will acquire importance only when you go beyond posting press releases online,” Amit said.

Piyush Jain,  Head – Research and Analytics at Adfactors, presented an analysis of reporting trends of HR related issues. “It is a folly to believe that media does not report

Piyush Jain

much on HR. We identified 316 journalists who report on HR across media, across India,” Piyush said showing his startling study results.

PRCI national president B N Kumar, executive director of Concept PR, said PRact will strive to bridge the knowledge gap among upcoming PR professionals. Vikram Kharvi, Founder of Indian PR Forum, said “This is just a beginning. Between PRCI and IPRF and with the help of Mumbai Press Club we will hold many workshops.” Vikram asked delegates to come up with ideas that will help enhance knowledge levels of PR professionals.

Mumbai Press Club president Prakash Akolkar appreciated the event as a “fantastic one” and said “we all learnt a lot about technology that is overtaking us.”

Getting Rajdeep from his busy election duty is a coup, said veteran journalist Jatin Desai.

PRCI is the premier national body of PR, media, advertising, HR professionals with close to 30 chapters pan India and abroad, while IPRF is India’s largest online community with over 25,000 Public Relations and Corporate Communications professionals across all social platforms.

Stay tuned for the upcoming session by PRact…

For any queries, please reach out to: practindia@gmail.com

(Event pix by D Ramcandran, Solus Media)

How to win International PR Awards - Ten Tips

By Vikram Kharvi

http://www.vikypedia.in/

Recently, I was fortunate to have attended PR Week Asia Awards in Hong Kong, where I had an opportunity to interact with various Asia Pacific PR leaders as well as the juries. From these interactions and a specific panel, discussing ‘what are the most important elements that makes a winning case’, I am putting forward 10 tips that can help you win an international honor.

Think campaign: while we routinely work towards meeting client’s communications objectives, we need to think from a campaign perspective right at the beginning of the year. Identify clients and specific area to focus around which a creative PR campaign can be developed. A good case cannot be created just before the awards submission. There has to be a concentrated thinking, focus and long term approach to build a really powerful case.
Strictly follow the rules: one of the most common frustrations of judges is that many entries just don’t follow the rules mentioned in the entry form, such as word count, formats of supporting materials etc. Many good campaigns get disqualified only for not following the rules.
Senior members of the team should dedicate their time in enhancing the quality of entries, writing a winning case requires a lot of experience, intelligence and creative bent of mind.
Clear objectives: Good entries should have well-crafted objectives and outcomes should reflect that they were really met
Budgeting: Even if you have worked on a shoe-string budget, your entries should reflect how well it was utilized
Focus on business results – entries that demonstrate achievement of unequivocal business results stand-out amongst others
Integrated approach: entries built solely on the strength of media relations, fall out as judges look at a more integrated, multi-faced campaigns that was successful in engaging all stakeholders

The Award Winning Team

Add a context: In the international arena, judges come from various countries and backgrounds and hence it becomes imperative to add a context to your campaign. For example: success of a local business through PR may not be of high significance to judges from developed countries or from the region where such businesses have been traditionally successful
Client Endorsement: entries that have been endorsement by clients’ scores as it reflects that your clients are happy with your work and it has made difference to their business.
Tell the truth: Be honest in your claims as you may be asked to submit proofs for your claims and not being able to submit one can bring a lot of embarrassment to you and your organizations.
So go ahead and participate, there are many international awards where you can send your entries, atleast let’s attempt. We may be doing much better work than our international counter parts but for some reasons we shy away from demonstrating our work to the outside world. Now is the time, let’s make India proud by dishing out quality work from our region and set a benchmark for the world.

- See more at: http://www.vikypedia.in/2015/06/10-tips-for-winning-international-pr-awards/#sthash.KG8abYzs.dpuf

Vikram Kharvi launches his first book – PRactice What you PReach

NEW DELHI: A seasoned PR practitioner, lecturer and a blogger – Vikram Kharvi, launched his first book focusing on the world of Public Relations industry during the 9th Global Communication Conclave organised by PRCI in the capital on March 13, 2015.

COAI Director General Rajan Mathews and Editors Guild India's General Secretary Ajay Upadhyay released the book which is an insider’s account about the changing face of public relations. Published by Revelation House, the book aims to provide practical solutions to common problems faced by PR practitioners.  

Mr Rajan Mathews, DG of COAI, launching Vikram Kharvi's book

The author has provided comprehensive answers to myriad questions including what constitutes PR, how a PR practitioner interacts with the media and how one can communicate effectively. Public Relations requires a lot from its practitioners – be it communication, knowledge, skill, writing ability, strategic thinking, emotional intelligence etc. Through this book, Vikram intends to bring up all these essential ingredients and discuss them in detail.

Author, Vikram Kharvi says, “This book will provide the practicing PR professionals with tips and tricks of the trade and for the students of public relations across all levels it is aimed to be an invaluable study aid and a quick peek into the industry they plan to enter. I sincerely hope that the educators too find it useful.”

Mr. Madan Bahal, MD, Adfactors PR, in the Foreward of the book cites, “Vikram has done a fine job in explaining why it is imperative for a PR professional to keep oneself updated at all times. Indeed, a PR consultant needs to engage with multiple stakeholders from different walks of life and develop multi-faceted relationships with each community.

He has drawn beautiful parallels to the art of PR with examples from mythology and metaphorical situations. This, I believe, will make the book an easier and more interesting read among budding and prospective PR practitioners.”

Mr. Brotin Banerjee, MD & CEO, Tata Housing in the Preface says, “With the changing times, especially with the internet playing an important role, across all industries that rely on communication, the world of PR and communications has been dramatically altered. To be successful in such a dynamic industry, PR and communication professionals need to stay on the learning curve 24 x 7. I hope this book reaches the right people and in the process of reading this, they are enlightened about the marvelous world of PR and communications.”