PrezSpeak: If I were to handle Maggi…

Friends,

A PR storm is raging over Maggi noodles with media saying Maggi in thick soup!

We have all handled – and keep handling – crisis in our companies and with our clients.

In this context, I invite all of you to take part in this debate: If I were to handle Maggi….

It may sound like an essay competition. But it is not!

Let us discuss the following issues arising out of the Maggi Soup:

1.    What do you think of the action taken by Nestle?

2.    What would have been your recommendation the day the negative story broke in UP?

3.    What could have been done to prevent spread of negative stories about Maggi in other centres?

4.    Finally, what the lessons for us Communication professionals from this entire episode?

Kindly rush in your responses so that we can compile all comments and come out with a PRCI Case Study on the crisis.

Now, getting back to other issues, I am sure all of us are excited over the prospects of launching PRCI-International. PRCI HQ is eagerly awaiting confirmations of participation in the delegation to Dubai from all Chapters.

Please refer to my previous note – Shining Local, Going Global – for details.

The new academic year for Communication colleges will soon start. Let us start compiling a list of our Guest Faculty Pool with professionals who can be nominated on a voluntary basis to impart practical training to students of BMM and other communication/media/PR students.

Information may be collated in this format:

Sr No	Name and Contacts of Guest Faculty member	Areas of specialization/Interest	Brief	City
	Reshma S Kulkarni Cell no. 9833190174 Email: reshma27@gmail.com	Journalism-related subjects like Editing, Feature writing, Business of Journalism etc	I have been teaching these subjects at MET College Bandra for last 7 years and at Welingkar’s WeSchool Matunga since last 1 year	Mumbai

The eligibility for the Guest Faculty pool is minimum 10 years of professional experience and ability to connect with the students.

So, let us be careful while nominating faculty members to colleges and universities.

It is also our responsibility to check feedback on the faculty that we nominate for which we need to be in constant touch with the colleges/universities.

We can do wonders, as a team PRCI!

Meanwhile, please keep working on the Daughters’ Day programme – as detailed in my previous mail – with focus on Sexual Harassment at Work Place.

Sure, you have all seen the mail sent on May 24, 2015 on Sexual Harassment – Compliance @ PRCI.

Between us and Ms. Geetha Shankar, the Chairperson of the Internal Compliance Committee as per THE SEXUAL HARASSMENT OF WOMEN AT WORKPLACE (PREVENTION, PROHIBITION AND REDRESSAL) ACT, 2013, we shall work out  a draft plan for implementing at all Chapters.

The idea is to make sure that our daughters will be able to work in a congenial atmosphere.

Please do not hesitate to throw questions which we shall get answered by our honorary consultant – Vishal Kedia – whom many of us have seen addressing a session at the 9^th Global Communication Conclave at New Delhi.

PL check the video link.

As I key-in this message, the viewership of PRapport – your favourite emag – has crossed the 4,000 mark. Mr Narendra’s column is a big hit, recording over 225 page views in just two days.

Keep reading , keep writing.

Yours