Legendary cricketer Sunil Gavaskar says about cricket, it’s not over until it’s over! This applies even to a PR consultancy today. Exaggeration it may sound, but the fact is that a PR professional’s job is not over until he does not hear from a journalist for a quote of one of the former’s clients.
Even as we start packing for the day, we invariably get a text message or an email asking for an urgent quote on some issue or the other.
- See more at: http://www.exchange4media.com/advertising/guest-columnof-deadlines-and-headlines-b-n-kumar_65268.html#sthash.8VZOst7K.dpuf
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