From disruption to transformation: PR industry faces new challenges

It's a PRCI Survey! A first of its kind in the industry.

From experiencing disruption to undergoing transformation, the public relations industry has begun to brace up to new challenges, a survey shows.

Apart from the ever-changing technology, rising expectations from corporates and rapidly evolving media trends have kept PR consultants on tenterhooks during the previous year, the survey conducted by the Public Relations Council of India (PRCI) -- the national body of PR, media, advertising, HR, marketing professionals -- shows.

For detailed report:

http://www.business-standard.com/article/news-ians/from-disruption-to-transformation-pr-industry-faces-new-challenges-118010700462_1.html