|
Dear
Friends: Wish you all a very Happy New Year. As new year dawns, the countdown
for PRCI’s Kolkata Global Conclave-Digital-What Next – begins. I thought of
greeting everyone who is looking forward to this great event with a suitable
message and decided to offer the following. Warm regards.- S. Narendra
|
- Digital Now - What Next –2016 - Gleanings from Tech
Sources
Fortune magazine December
The Other trends are:
1. VR or Virtual Reality has come to social media, The
Star Wars The Force Awakens clips were a hit on social media. In a way video on
social media grabbed the tech headlines in 2015.
2 Social shopping
takes off
Facebook,
Twitter@Twitter, Instagram, Pinterest
have now in-line buy button, giving a big push to commercial functionality to
social media. Social media in China and
Korea have been having such buy buttons
for long. According to a survey, 4 out of 5 persons ( in US) say posts from friends
influenced buying decisions. This goes to underline the growing importance of
social media in marketing.
3 Social media at
work- New Training Opportunities
Facebook
at Work by Facebook and others for using social media in the office will
compel businesses to incorporate social tools to work plae.The social media
skilsl gap at work will impact businesses. Both for internal communication and
customer interface of firms and front line employees are not up to the
challenge, A Harvard Business Reviewer study said only 12 5 of those who
uses social media said they used them effectively. Social media
training will take off in earnest.
4 Social
media as
a major channel for customer service
gets a lot better. A new study showed that of 500 top retailers, only 20.5 % answer
questions send via Twitter and 54.5% respond via facebook. Facebook and Twitter
have upgraded their customer service functionality. Twitter lifted its standard
140 character limit on DM or direct
message. It also launched a beta version of Messenger Business, offering
a new avenue for real -time personal conversation with customers. Facebook
claims that its Messenger has about 800 million users .
5. 2015
saw SM or social media evolve into everything platforms-one- on-one messaging
to video sharing, customer service and more. In effect SM is becoming a natural
component of everything people do according to Ryan homes,CEO of Hootsuite.
6. Going
digital is not longer an option. Nor is it to be looked upon as a technology to
be deployed. It must become a MINDSET
for people, organisations, businesses. Previously it was considered as best practice to measure
people and organisations on the basis of IQ.Later EQ was added. In the present
world dominated by cyber technologies, IQ+EQ+ DQ have become the norm. DQ is
digital quotient.
Digital Echo-Chamber of
Social Media and other trends
Mark
Barrenechea CEO of Enterprise Information `Management Firm offers his take what
to expect in 2016 .
More
automation and machine to machine networks, devices, agents and sensors and
people will join the Internet of Things (IoT).
Corporates
will compete more to acquire data, attempt to monetise data, analyse and innovate. As businesses try to master big
data, improve analytics, enable customers to consume products and services and
expand digital delivery of services, it will lead to the next big industrial
revolution.
Social
media increasingly will become marketing forums. Facebook has one billion
active users in a month, 300 Twitter subscribers post 500 million Tweets in 150
countries daily. Managing social reputation and being actively engaged will top
priorities.
Good
news is that businesses can monitor and one participate, However, one has to be listening for adverse notice and
positive rating.
Challenges to News Organisations
VR
or Virtual Reality is creating a minor storm in news organisations, especially
the broadcast networks. 360 degree video and Chat apps have transformed news
content.
Several
news Organisations have released a string of VR projects and immersive videos,
showing an enthusiasm for building VR apps. Social media have begun to support
360 degree videos on their platforms making news organisations to look for
innovating their video news coverage. These are mobile friendly, a social product
and take the viewer to the place where
the action is. These are early days in digital Journalism revolution. The
challenge is to create public awareness about 360degree video and educate them
to experience the new product. Some news outlets like WSJ City from London is available
on only mobiles. BuzzFeedNews app has its own editorial team ,uses emoji.Again
it is only for mobile users.
Periscope
has injected a social aspect to live -streaming by allowing viewers to send
questions and comments to broadcasters in real time. It encourages sharing of
images and moments online. Periscope and facebook’s Mentions together with
willingness of news organisations are creating
a new ecosystem of Journalism
Chat
apps such as Whatsapps have become news gathering tools. So far they were
looked upon only as news dissemination outlets but now they are being used for
getting user generated stories, including news tips. A recent example was the Earth
quake in remote Nepal. One broadcaster said that their coverage was enriched by
videos, and eye witness accounts sent on such apps by viewers. BBC had similar
experience during Paris and Bangkok bombings, The text messages from people alerted
news organisations much earlier than the news agencies.
In
UK, half of audiences of five newspapers are mobile only. The mobile first
mindset that set in 2015 will expand, according to experts. News organisations
until recently used to look at Mobile as an extension of the Web. But in 2015
news for and on mobile came into its
own, according to a London based professor of Journalism, Jane Singer.
CNN’s Inqa Thordar says news outlets are looking to
build their own 360degree players rather than depend upon social media such as
facebook,
Mobile Office to Replace Cubicle
Millenials
will enter the management ranks and will reshape the world.
Young
leaders will emerge out of millennials who would enter businesses. They will radically
alter business and it practice and workplace will be reinvented. The mobile
office will replace the cubicle. Study of disruption will become much more important.
To cope with digital revolution, competition and partnerships will work in
tandem.
Digital
is not just a technology but it is also a mindset. Immediacy and disruption and
scale will be the topics to watch out.
India-Paisa wasool Challenge
Fcaebook
has embarked on a massive, controversial campaign to expand access to the
internet among indias population with its
Basics. Google (Joined the Indian Railways for broadband service), Microsoft
and others are also eyeing expansion. But in India free video is the norm, making it
hard for streaming services like Netflix and download services (free down leads
from You Tube is getting restricted ) to make any headway in pay per use
business model. Adding to the Indian market challenge is pervasive piracy. And those who are willing to pay do not have
credit cards,- the winner so far has been
You Tube which has operated in
India since 2000( source: New York Times 27/12)
No comments:
Post a Comment