Saturday, 23 December 2017

Pune Calling! 12th Global Communication Conclave. March 9 & 10, 2018

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Updates: Here!





A professional Interest Message from PRact 
- an IPRF-PRCI joint knowledge platform​
​.

Monday, 18 December 2017

Calling writers, photographers among Communicators!

12th Global Communication Conclave. Request for articles on TRANSFORMATION

A CHANAKYA cover for ref
The Public Relations Council of India (PRCI) – the premier body of PR, media, advertising, HR, marcom professionals and mass communication students and academicians - is happy to inform you that we will hold the 12th Global Communication Conclave at Pune on March 9 & 10, 2018 at the conveniently located venue, All Spice, Shantai Hotel, near Camp. (Opp: Ashoka Pavillion) 
The theme for the Conclave is: TRANSFORM OR PERISH.
Apart from the rapid developments in technology, life around us too is changing fast – faster than the speed of thought. What we think today may not be relevant tomorrow. Some of these rapid developments would need a total transformation, and not a mere change.
We will bring out our special CHANAKYA number for this Conclave.
We request you to send your contributions – articles, photographs, research or study reports – for this special issue – focused on these sub-themes:
PR, Corpcom, Media, Social Media, Regional Media, Advertising, Crisis, HR, Mentoring, CSR, Artificial Intelligence, Governance, Film, Agriculture, Energy, Health, Environment, Urban Infra etc.,
with the overall theme being – TRANSFORM OR PERISH.
You may discuss: is transformation needed/or taking place in these sectors.
For instance, in public health is Swachh Bharat campaign doing enough?
Word Limit:
·         Articles: 750 for articles
·         Research/study reports: Up to 1,500 words.
·         The photographs should of high-res. Please avoid copyright or Google images.
·         In fact, do mention that the accompanying photographs are royalty-free.
Thanks and regards.
B N Kumar
Conclave Chairman, National President – PRCI &
Editor – CHANAKYA.



Sunday, 17 December 2017

Blast From Not So Past...

Presenting a few snapshots of PRCI Global Communication Conclaves....
- a SAMACHAR FOUNDATION presentation


Watch this space for more interesting posts.
-Editor

Friday, 15 December 2017

NTPC bags energy, public awareness awards



NTPC has won a series of awards recently.  The corpcom team has won award for Best Public Awareness Programme at the PRSI conference at recently at Vishakapatnam.

Ganta Srinivas Rao, Minister for HRD , Govt of Andhra Pradesh presented the award.

Earlier, NTPC - Kawas bagged the  First Award in Gas Station Category  and NTPC -Mouda bagged the Second Award for National Energy Conservation in Thermal Station Category.

The awards  were presented by President of India Ram Nath Kovind.

Monday, 11 December 2017

Transform or Perish - PRCI Conclave theme

Inviting all Communicatiin Professionals to attend the 12th Global Communication Conclave at Pune on March 9 & 10, 2018

Sunday, 10 December 2017

Change ain’t no good! Transform we must!

By S Narendra
Former adviser to PMs & Ex Spokesperson, Govt of India

Transform or Perish - the Focus of the 12th PRCI Global Conclave to be held in Pune in March 2018 is a continuation of PRCI’s attempt to expose the Communication community to the emerging challenges ahead. Last March, we had zeroed in on Disruption. In a modest way, the Conclave hopes to enable fellow professionals to tap the potential for making Communication a dynamic and innovative force and responses.
A recent McKinsey Global Institute report is titled Disruptive Technologies: Advances That Will Transform Life, Businesses And The Global Economy. The advances are coming in a cascade, leaving no aspect of life in any geography untouched. The transformational technological advances demand of every human being, and organisations ,public, private, created for the welfare and progress of the  human beings on this planet, to not just adopt ‘change’ but to transform, to be in the vanguard. Or sadly, left behind.

The dimension of the transformation challenge requires a collaborative global leadership, that has to work with the national leadership, that works with local leadership. Such a leadership has to emerge in several fields, in most cases from within the organisation and its several levels. That is because a new Political-Economy of the Future is being created with or without the consent of the political sovereign powers; not to speak of The Blockchain technology and Bitcoin are worrying examples. No borders and no intermediaries. Uber and Airbnb intruded on this old concept of sovereignty of ‘states’, and in some cases doors were kicked open. The digital challenge operates in a new political and economic ecosystem. If that is the plight of border conscious ‘sovereign’ states, one can only imagine the impact on other less powerful entities.
In an  earlier era, management gurus focused on ‘change management’. Adjusting or adopting and adapting to change meant putting in place processes, a route map towards a destination. There was some time for ‘change’ to be accepted and adopted. It could take place in stages. In the emerging tech world of innovations, the demand is for transforming organisations, its workers, preparing for a journey into an uncharted territory. Whole scale technology -led disruption could arrive without notice. What is demanded of organisations and their leadership in the merging situation are: to be alert, assess the threat as well as the opportunity potential. But in the real world, the challenge is much more complex to face than such a simple formula. Watch this space for more on Transform 0r Perish.



Monday, 4 December 2017

Countdown for 12th Global Commn Conclave begins



PUNE, India: With the preparations for the 12th Global Communication Conclave at Pune on March 9 & 10, 2018 going in full swing, the countdown for the event conducted by Public Relations Council of India (PRCI) has begun.
PRCI - the premier body of PR, media, advertising, HR, marcom professionals and mass communication students and academicians – has altready announced that it will hold the Conclave at the conveniently located venue, All Spice, Shantai Hotel, near Camp, opposite Ashoka Pavilion.
The theme for the Conclave is: TRANSFORM OR PERISH.
Apart from the rapid developments in technology, life around us too is changing fast – faster than the speed of thought. What we think today may not be relevant tomorrow. Some of these rapid developments would need a total transformation, and not a mere change.
PRCI will also present its much sought-after signature awards under the Chanakya series and induct achievers into the PR Hall of Fame. And, we will present the popular PRCI collateral awards – a talent recognition for communication professionals.
PRCI: Headquartered in Bangalore, PRCI has Chapters across close to 30 cities and towns and a dedicated youth wing called Young Communicators Club (YCC) that galvanizes the mass communication students at various universities and colleges, pan-India.
The Conclave is also a unique opportunity for communication and marketing students to listen to mentors, global experts and learn from their experiences.
PRCI and YCC periodically hold a series of knowledge forums in association with media organizations like Press Clubs and universities/colleges.
Daughters’ Day: PRCI celebrates Daughters’ Day on June 1 – the official date of birth of late Indo-US astronaut Kalpana Chawla – to focus attention on girl children’s education. The Council has adopted few girls through various established NGOs to ensure their uninterrupted education till at least SSC, High School.
WCC: PRCI has recently promoted a global platform – World Communicators’ Council (WCC) – with Chapters in UAE and Sri Lanka. Soon, WCC will spread its wings to many other countries, including Australia, UK and the US.
World Communicators’ Day: Realising that we Communication professionals do not have an international day of ours, PRCI initiated World Communicators’ Day to be celebrated on October 28 – the day the world’s first Press Release was shot out by Ivy Lee in the US in 1906. We had a series of events, pan-India, including sessions on the art of press release writing.
Social Communication: In a yet another unique initiative, PRCI launched a Social Communication campaign to deal with issues of concern to the communities around us. Our campaign – Mission Mumbai Local – has been adjudged as the PR Milestone of The Year at America’s PR World Awards. The campaign focused on the plight of suburban train commuters of the island city and the need to improve.
Similarly, the organisation met with great success in our campaign  #IamParsikHill, IamDying as the plundering of the hills on the outskirts of Mumbai has been stopped. The NGT ruled that no quarrying can be done without environment clearances.
The Pune conclave, thus, promises many takeaways, apart from being a good meeting point to share thoughts and ideas to be able to face lurking future challenges.
The 12th Global Communication Conclave schedule is:
Day 1 – March 09. 2018
Day 2 – March 10, 2018
  • Registrations: 2 PM onward
  • Conclave Inauguration - 3.00 PM
  • Business Session-1: 4.00 PM
  • Tea Break: 5 PM
  • Chanakya Awards: 5.45 pm onward.
  • Cocktails and dinner: 7.30 PM onward.

  • Business Sessions: 10 AM onward
  • Lunch: 1 PM
  • YCC Conclave: 2 PM onward
  • Tea Break 3.30 PM
  • Collateral Awards: 4 PM to 5.30 PM
  • Curtains down: 5.30 PM

PRCI has worked out the following early bird delegate fee structure which, we are sure, you will appreciate and quickly send in your confirmation of participation, along with the attached Registration Form.
Fee Type
PRCI Member
Non-Member Professional
Student delegate
International
Delegate
Delegate Fee
Rs. 3,500
Rs 4,500
Rs 1,000
US$100

  • This fee covers Entry to Conclave on both the days, One lunch, One gala cocktail-dinner, two High Teas
  • The offer closes on February 15, 2018.
  • On the spot registration, subject to availability of seats, Rs 5,000 per PRCI member delegate, Rs 6,000 for non-member and $150 for International delegates.
  • Pl fill in the attached Delegate Registration form and send it to PRCI.

PRCI has negotiated a good deal with Shantai Hotel for room tariff:


Room type
Single Occupancy
Double Occupancy
Standard A/C
Rs 2,500 + taxes per night
Rs 2,800 + taxes per night
Delux
Rs 3,000 + taxes per night
Rs 3,300 + taxes per night


  • Please check attached Room Reservation form addressed to Shantai Hotel.
  • The payment will have to be made DIRECTLY to the hotel as per their terms and conditions.
  • PRCI will not be responsible further.
  • The rooms come with complimentary lavish breakfast and Wifi connectivity.
  • Shantai Hotel is just 1.5 KM from Pune Railway station and 12 KM from Pune International airport.
For room reservations, the delegates are requested to fill in the attached form and send it to the Hotel, marking CC to PRCI as mentioned in the form.




Sunday, 26 November 2017

TRANSFORM or PERISH: 12th Global Communication Conclave theme



PUNE, India: Public Relations Council of India (PRCI) – the premier body of PR, media, advertising, HR, marcom professionals and mass communication students and academicians – has announced that it will hold the 12th Global Communication Conclave at Pune on March 9 & 10, 2018 at the conveniently located venue, All Spice, Shantai Hotel, near Camp.
The theme for the Conclave is: TRANSFORM OR PERISH.
Apart from the rapid developments in technology, life around us too is changing fast – faster than the speed of thought. What we think today may not be relevant tomorrow. Some of these rapid developments would need a total transformation, and not a mere change.
Come, let’s discuss and share our knowledge and experiences which are much richer than text messages or twitter posts.
Come, let’s listen to expert speak and discuss with them our future course.
PRCI will also present its much sought-after signature awards under the Chanakya series and induct achievers into the PR Hall of Fame. And, we will present the popular PRCI collateral awards – a talent recognition for communication professionals.
PRCI: A word about 13-year-young PRCI with Chapters across close to 30 cities and towns: We have a dedicated youth wing called Young Communicators Club (YCC) that galvanizes the mass communication students at various universities and colleges, pan-India. So, the Conclave is also a unique opportunity for communication and marketing students to listen to mentors, global experts and learn from their experiences.
PRCI and YCC periodically hold a series of knowledge forums in association with media organizations like Press Clubs and universities/colleges.
Daughters’ Day: We celebrate Daughters’ Day on June 1 – the official date of birth of late Indo-US astronaut Kalpana Chawla – to focus attention on girl children’s education. We have adopted few girls through various established NGOs to ensure their uninterrupted education till at least SSC, High School.
WCC: PRCI has recently promoted a global platform – World Communicators’ Council (WCC) – with Chapters in UAE and Sri Lanka. Soon, WCC will spread its wings to many other countries, including Australia, UK and the US.
World Communicators’ Day: Realising that we Communication professionals do not have an international day of ours, PRCI initiated World Communicators’ Day to be celebrated on October 28 – the day the world’s first Press Release was shot out by Ivy Lee in the US in 1906. We had a series of events, pan-India, including sessions on the art of press release writing.
Social Communication: In a yet another unique initiative, we launched a Social Communication campaign to deal with issues of concern to the communities around us. Our campaign – Mission Mumbai Local – has been adjudged as the PR Milestone of The Year at America’s PR World Awards. The campaign focused on the plight of suburban train commuters of the island city and the need to improve.
Similarly, we met with great success in our campaign  #IamParsikHill, IamDying as the plundering of the hills on the outskirts of Mumbai has been stopped. The NGT ruled that no quarrying can be done without environment clearances.
The Pune conclave, thus, promises many takeaways, apart from being a good meeting point to share thoughts and ideas to be able to face lurking future challenges.
The 12th Global Communication Conclave schedule is:
Day 1 – March 09. 2018
Day 2 – March 10, 2018
  • Registrations: 2 PM onward
  • Conclave Inauguration - 3.00 PM
  • Business Session-1: 4.00 PM
  • Tea Break: 5 PM
  • Chanakya Awards: 5.45 pm onward.
  • Cocktails and dinner: 7.30 PM onward.

  • Business Sessions: 10 AM onward
  • Lunch: 1 PM
  • YCC Conclave: 2 PM onward
  • Tea Break 3.30 PM
  • Collateral Awards: 4 PM to 5.30 PM
  • Curtains down: 5.30 PM

PRCI has worked out the following early bird delegate fee structure which, we are sure, you will appreciate and quickly send in your confirmation of participation, along with the attached Registration Form.
Fee Type
PRCI Member
Non-Member Professional
Student delegate
International
Delegate
Delegate Fee
Rs. 3,500
Rs 4,500
Rs 1,000
US$100

  • This fee covers Entry to Conclave on both the days, One lunch, One gala cocktail-dinner, two High Teas
  • The offer closes on February 15, 2018.
  • On the spot registration, subject to availability of seats, Rs 5,000 per PRCI member delegate, Rs 6,000 for non-member and $150 for International delegates.

You will be happy to know that PRCI has negotiated a good deal with Shantai Hotel for room tariff:


Room type
Single Occupancy
Double Occupancy
Standard A/C
Rs 2,500 + taxes per night
Rs 2,800 + taxes per night
Delux
Rs 3,000 + taxes per night
Rs 3,300 + taxes per night

  • Please do not forget to quote PRCI Conclave Tariff while booking.
  • The payment will have to be made DIRECTLY to the hotel as per their terms and conditions.
  • PRCI will not be responsible further.
  • The rooms come with complimentary lavish breakfast and Wifi connectivity.
  • Shantai Hotel is just 1.5 KM from Pune Railway station and 12 KM from Pune International airport.

For room reservations, please fill in the attached form and send it to the Hotel, marking CC to PRCI as mentioned in the form.

Limited seats and limited accommodation!
Please, therefore, rush in your confirmation by return mail to allow the Conclave Secretariat to plan logistics.

Looking forward to meeting you at the 12th Global Communication Conclave, Pune, on at 2 PM on March 9, 2018.