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Tuesday, 26 December 2017
Saturday, 23 December 2017
Friday, 22 December 2017
Thursday, 21 December 2017
Wednesday, 20 December 2017
Tuesday, 19 December 2017
Monday, 18 December 2017
Calling writers, photographers among Communicators!
12th
Global Communication Conclave. Request for articles on TRANSFORMATION
![]() |
| A CHANAKYA cover for ref |
The Public Relations
Council of India (PRCI) – the premier body of PR, media, advertising, HR,
marcom professionals and mass communication students and academicians - is happy to inform you that we will hold the 12th Global Communication
Conclave at Pune on March 9 & 10, 2018 at the conveniently located venue,
All Spice, Shantai Hotel, near Camp. (Opp: Ashoka Pavillion)
The theme for the Conclave
is: TRANSFORM
OR PERISH.
Apart from the rapid
developments in technology, life around us too is changing fast – faster than
the speed of thought. What we think today may not be relevant tomorrow. Some of
these rapid developments would need a total transformation, and not a mere
change.
We will bring out our special CHANAKYA number for this Conclave.
We request you to send your contributions – articles,
photographs, research or study reports – for this special issue – focused on
these sub-themes:
PR,
Corpcom, Media, Social Media, Regional Media, Advertising, Crisis, HR,
Mentoring, CSR, Artificial Intelligence, Governance, Film, Agriculture, Energy,
Health, Environment, Urban Infra etc.,
with
the overall theme being – TRANSFORM OR PERISH.
You
may discuss: is transformation needed/or taking place in these sectors.
For
instance, in public health is Swachh
Bharat campaign doing
enough?
Word
Limit:
·
Articles: 750 for articles
·
Research/study reports: Up to 1,500 words.
·
The photographs should of high-res. Please avoid
copyright or Google images.
·
In fact, do mention that the accompanying
photographs are royalty-free.
Thanks and regards.
B N Kumar
Conclave Chairman, National President – PRCI &
Editor – CHANAKYA.
Sunday, 17 December 2017
Blast From Not So Past...
Presenting a few snapshots of PRCI Global Communication Conclaves....
- a SAMACHAR FOUNDATION presentation
Watch this space for more interesting posts.
-Editor
- a SAMACHAR FOUNDATION presentation
Watch this space for more interesting posts.
-Editor
Friday, 15 December 2017
NTPC bags energy, public awareness awards
NTPC has won a series of awards recently. The corpcom team has won award for Best Public Awareness Programme at the PRSI conference at recently at Vishakapatnam.
Earlier, NTPC - Kawas bagged the First Award in Gas Station Category and NTPC -Mouda bagged the Second Award for National Energy Conservation in Thermal Station Category.
The awards
Monday, 11 December 2017
Transform or Perish - PRCI Conclave theme
Sunday, 10 December 2017
Change ain’t no good! Transform we must!
By S Narendra
Former adviser to PMs &
Ex Spokesperson, Govt of India
Transform
or Perish - the Focus of the 12th PRCI
Global Conclave to be held in Pune in March 2018 is a continuation of PRCI’s
attempt to expose the Communication community to the emerging challenges ahead.
Last March, we had zeroed in on Disruption. In a modest way, the Conclave hopes
to enable fellow professionals to tap the potential for making Communication a dynamic
and innovative force and responses.
A
recent McKinsey Global Institute report is titled Disruptive Technologies: Advances
That Will Transform Life, Businesses And The Global Economy. The advances are
coming in a cascade, leaving no aspect of life in any geography untouched. The
transformational technological advances demand of every human being, and
organisations ,public, private, created for the welfare and progress of
the human beings on this planet, to not
just adopt ‘change’ but to transform, to be in the vanguard. Or sadly, left
behind.
The
dimension of the transformation challenge requires a collaborative global
leadership, that has to work with the national leadership, that works with
local leadership. Such a leadership has to emerge in several fields, in most cases
from within the organisation and its several levels. That is because a new
Political-Economy of the Future is being created with or without the consent of
the political sovereign powers; not to speak of The Blockchain technology and
Bitcoin are worrying examples. No borders and no intermediaries. Uber and
Airbnb intruded on this old concept of sovereignty of ‘states’, and in some
cases doors were kicked open. The digital challenge operates in a new political
and economic ecosystem. If that is the plight of border conscious ‘sovereign’ states,
one can only imagine the impact on other less powerful entities.
In
an earlier era, management gurus focused
on ‘change management’. Adjusting or adopting and adapting to change meant
putting in place processes, a route map towards a destination. There was some
time for ‘change’ to be accepted and adopted. It could take place in stages. In
the emerging tech world of innovations, the demand is for transforming
organisations, its workers, preparing for a journey into an uncharted
territory. Whole scale technology -led disruption could arrive without notice.
What is demanded of organisations and their leadership in the merging situation
are: to be alert, assess the threat as well as the opportunity potential. But
in the real world, the challenge is much more complex to face than such a
simple formula. Watch this space for more on Transform 0r Perish.
Tuesday, 5 December 2017
Monday, 4 December 2017
Countdown for 12th Global Commn Conclave begins
PUNE, India: With the preparations for the 12th
Global Communication Conclave at Pune on March 9 & 10, 2018 going in full
swing, the countdown for the event conducted by Public Relations Council of
India (PRCI) has begun.
PRCI - the premier body of
PR, media, advertising, HR, marcom professionals and mass communication students
and academicians – has altready announced that it will hold the Conclave at the
conveniently located venue, All Spice, Shantai Hotel, near Camp, opposite
Ashoka Pavilion.
The theme for the Conclave
is: TRANSFORM
OR PERISH.
Apart from the rapid
developments in technology, life around us too is changing fast – faster than
the speed of thought. What we think today may not be relevant tomorrow. Some of
these rapid developments would need a total transformation, and not a mere
change.
PRCI will also present its
much sought-after signature awards under the Chanakya series and induct achievers into the PR Hall of Fame. And,
we will present the popular PRCI collateral awards – a talent recognition for
communication professionals.
PRCI: Headquartered
in Bangalore, PRCI has Chapters across close to 30 cities and towns and a
dedicated youth wing called Young Communicators Club (YCC) that galvanizes the
mass communication students at various universities and colleges, pan-India.
The Conclave is also a
unique opportunity for communication and marketing students to listen to
mentors, global experts and learn from their experiences.
PRCI and YCC periodically
hold a series of knowledge forums in association with media organizations like
Press Clubs and universities/colleges.
Daughters’
Day:
PRCI celebrates Daughters’ Day on June 1 – the official date of birth of late
Indo-US astronaut Kalpana Chawla – to focus attention on girl children’s
education. The Council has adopted few girls through various established NGOs
to ensure their uninterrupted education till at least SSC, High School.
WCC:
PRCI has recently promoted a global platform – World Communicators’ Council
(WCC) – with Chapters in UAE and Sri Lanka. Soon, WCC will spread its wings to
many other countries, including Australia, UK and the US.
World
Communicators’ Day: Realising that we Communication
professionals do not have an international day of ours, PRCI initiated World
Communicators’ Day to be celebrated on October 28 – the day the world’s first
Press Release was shot out by Ivy Lee in the US in 1906. We had a series of
events, pan-India, including sessions on the art of press release writing.
Social
Communication: In a yet another unique initiative, PRCI
launched a Social Communication campaign to deal with issues of concern to the
communities around us. Our campaign – Mission Mumbai Local – has been adjudged
as the PR Milestone of The Year at America’s PR World Awards. The campaign
focused on the plight of suburban train commuters of the island city and the
need to improve.
Similarly, the organisation
met with great success in our campaign
#IamParsikHill, IamDying as the plundering of the hills on the outskirts
of Mumbai has been stopped. The NGT ruled that no quarrying can be done without
environment clearances.
The Pune conclave, thus,
promises many takeaways, apart from being a good meeting point to share
thoughts and ideas to be able to face lurking future challenges.
The 12th Global
Communication Conclave schedule is:
|
Day 1 – March 09. 2018
|
Day 2 – March 10, 2018
|
|
|
PRCI has worked out the
following early bird delegate fee structure which, we are sure, you will
appreciate and quickly send in your confirmation of participation, along with
the attached Registration Form.
|
Fee
Type
|
PRCI
Member
|
Non-Member
Professional
|
Student
delegate
|
International
Delegate
|
|
Delegate Fee
|
Rs. 3,500
|
Rs 4,500
|
Rs 1,000
|
US$100
|
- This
fee covers Entry to Conclave on both the days, One lunch, One gala
cocktail-dinner, two High Teas
- The
offer closes on February 15, 2018.
- On
the spot registration, subject to availability of seats, Rs 5,000 per PRCI
member delegate, Rs 6,000 for non-member and $150 for International
delegates.
- Pl
fill in the attached Delegate Registration form and send it to PRCI.
PRCI
has negotiated a good deal with Shantai Hotel for room tariff:
|
Room type
|
Single Occupancy
|
Double Occupancy
|
|
Standard A/C
|
Rs 2,500 + taxes per night
|
Rs 2,800 + taxes per night
|
|
Delux
|
Rs 3,000 + taxes per night
|
Rs 3,300 + taxes per night
|
- Please check attached Room
Reservation form addressed to Shantai Hotel.
- The payment will have to be made DIRECTLY to the hotel as per
their terms and conditions.
- PRCI will not be responsible
further.
- The rooms come with complimentary
lavish breakfast and Wifi connectivity.
- Shantai Hotel is just 1.5 KM from
Pune Railway station and 12 KM from Pune International airport.
For
room reservations, the delegates are requested to fill in the attached form and send it to the Hotel,
marking CC to PRCI as mentioned in the form.
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