Thursday, 23 November 2017

Have we forgotten Indira Gandhi?


Many Indians love Indira Gandhi for what she stood for and what she did. Many Indians shun her memory for what she did between 1975-77.But her imprint on post-independence history of India is indelible. In the government policy area, the shadows of her polices linger though unacknowledged. Her signature was leadership, writes S Narendra, former adviser to PMs and ex-Spokesperson, Govt of India. A PRapport exclusive! (Pictures from Congress party website)

As an Indian I was both sad and upset to see in my morning daily newspaper a half-page bland
display advertisement on Indira Gandhi by the Congress party announcing on 19th November her birth centenary.The party in its present form,under dynastic leadership,continues to exist solely because of Mrs Gandhi’s daring and successful confrontation against the old guard in 1969. The party’s credentials as a pro-poor, secular outfit with pan -India appeal are based largely on her record. Even posthumously her name earns votes. The half page newspaper tribute is one more evidence of  theabsence of imagination and leadership in  the party. Purely in utilitarian terms, Indira Gandhi’s centenary was a  great opening for reminding the post -1991 Liberalisation generation of the unquestionable contribution of Indira Gandhi in putting India first in several fields. This was also a missed opportunity to come forward with the leadership’s vision  fora youthful India, especially when Rahul Gandhi is likely to replace his mother as party president.

Like all political leaders who wielded enormous power about whom posterity reads in history books, Indira Gandhi’s record was mixed.As an adversary,she was formidable and the present ruling establishment  has lots of causes to despise her. But we as a nation have to thank her for a lot of things that may be politically inconvenient for the present rulers. Again.as a nation, we cannot forgive her for imposing ‘her political emergency’ in 1975,abusing the Constitution. Nothing prevented Indira  of those days from preceding Robert Mugabe of Zimbabwe and many others who declared themselves to be heads of their governments for life. But She redeemed herself by abruptly ending the emergency and opting for election in early 1977. And,Indira should be remembered for this act alone, If not for other reasons I am about to list.
I was more upset to see the Congress tokenism, because if in power, the party would have splurged government  money on ‘celebrating’  Indira’s centenary and made it a political event. In 1969, the party and Indira politically exploited Mahatma Gandhi’s birth centenary and claimed impliedly that she was out to fulfil Gandhi’s dream of wiping the tears of the last man in the line[ the talisman]. In 1989, an election year, Rajiv Gandhi’s government opened the government purse to observe Nehru centenary for a year to tell the nation that his grandson deserved to be rewarded by the electorate.
In 1969, the Nehru family’s hold on power was about to slip out. Indira resolutely rescued the dynastyand made the Congress a family owned party, against daunting odds.She, thus, set the trend of dynastic politics. Regional leaders-Karunanidhi,Jayalitha,Mulayam Singh Yadav, Patnaik, Devegowda to name a few,later only followed her example of promoting dynasties.
What all did the Congress party miss out to tell? The present government is presenting its successful confrontation against China at Doklamas an example what strong leadership could achieve.No doubt that must be noted and applauded.The successful face-0ff against China was facilitated by Indira’s gutsy master stroke in making Sikkim a part of India in 1975, where the Indian army ,at present ,is deployed in strength. For those unfamiliar with Doklam geography, it is atthetri-junction between Sikkim,Bhutan and China, a highly contested territory, important for  India as it helps in protecting the narrow(24 km wide) Siliguri corridor that connects the north east states to the rest of India.If Sikkim were not part of India, it would have placed India in a precarious situation.
The Sikkim annexation was not the only peaceful expansion of India’s territory. Indira was also responsible for the ground work that entitled India to a piece of territory in the Antartic,  one among  half a dozen countries  to set up research stations there.Not only that India’s exclusive rights to explore polymetallic nodules from sea-bed in central Indian ocean basin have been extended by five years in August 2017.These rights are over 75000 sqkms of area in international waters allocated by International seabed Authority for development activities for polymetallic nodules. How did that come about?.This was possible because the government set up a separate Ocean Development department in 1981 and encouraged it to  pioneer in developing seabed survey and research, including the technology for seabed mining.The Ocean department and the Indian navy cooperated in carrying out the sea bed survey in 2000, that entitled India to claim seabed territory.
ISRO,India’s space agency is globally hailed for its innovation in the satellite technology business.The Space commission and ISRO took shape in 1969 and Aryabhata satellite went up in 1975.Satellite TV broadcasting was introduced  throughSITE experiment; this was followed by satellite telephony experiment. Indira was criticised for spending money on fancy projects. In a congratulatory message to ISRO, Indira had said;’ expensive high technology was low cost in the long term when harnessed for development’. ISRO’s Chandrayaan and other odysseys have made the country proud.
Pokharan-II nuclear explosions in 1998 made India a nuclear power, and in 2009 India shed its status as a nuclear pariah when the Indo-US nuclear cooperation agreement was signed .The efforts of the present  government to gain the membership of NSG, pacts for nuclear cooperation with Japan and with others would not have been possible without Pokharan-I in 1974.
Coming to the strides made in agriculture,rural development, poverty reduction  and Make in India, the humongous contribution of the nationalised banks must be acknowledged.When Mrs Gandhi nationalized the 14 commercial banks on July 19,1969,their total number of branches was less than 2000 and their total deposits was less than Rs3000 crores.Of the total bank lending, barely 1.75 percent went to agriculture.When the present government is taking credit for announcing the earmarking of highest bank credit (10 lakh crore) for agriculture, it has to be noted that this would not have been possible if the banks had not been nationalized.India now can boast of being a leading producer of milk,vegetables and fruits and agri- products. Impartial research would show that the farm and rural directional change in economic growth and development was ushered in by the 1970 budget. Prime minister Indira Gandhi had presented this budget as the finance minister. A document accompanying the Budget-titled ‘growth with social justice’ had launched the small farmers development agency, dry land development agency and many others with self-employment avenues (dairy farming,poultry, animal husbandry) assisted by nationalised bank finance. This white revolution is noted but its author is less remembered. Indira’s CSRE {1972} or crash scheme for rural employment has now turned into MNREGA, aboon to landless labour in drought seasons. The government’s direct intervention for reducing poverty, distress in agriculture took off ina big way. Of course, lots of money has been syphoned off by politicians of all hues from such schemes but Mrs Gandhi cannot be blamed for the leakages. Politics teaches its practitioners to tap into any and every government programme with a kitty.
This 1970 budget also tightened the ‘Licenceraj’, under which many industrial houses,new and old flourished. And, crony capitalism spawned big businesses.Owners of some of them today are making it to the list of billionaires in the Forbes magazine.
Her finest hour, and that of India, was December 16, 1971 when the Pakistan army surrendered to the Indian army at Dacca in Bangladesh and the latter became an independent country.
Then PM and statesman Vajpayee paying tributes to at Indira's Samadhi - Shakti Sthal
On that occasion ,the poet in Atal BehariVajpayeeji came out to anoint her as ‘Durga’. This powerful and benign ‘Durga’ , unfortunately showed  to the future prime minister and to her other political rivals her dark  face in 1975.
The opposition and the regional parties also must thank her for breaking the cycle of simultaneous elections to Lok Sabha and the state assemblies in 1971. The argument advanced then was that the issues in play in a parliamentary poll are national in nature,unlike in Assembly elections in which regional and local issues are agitated. This one Indira move incapacitated the Congress juggernaut from steam-rolling into power across states.Smaller and regional political outfits had very little chance of coming to power if simultaneous polls were held for the Lok Sabha and assemblies. Strangely, now there is talk of undoing this in the hope of establishing a political monolith on the lines of the Congress party before 1967.
History has mysterious ways of revisiting itself. Unlike her father, Jawaharlalal Nehru, after India’s victory over Pakistan in 1971,Indira`veered towards the cult of personality. Wikipeadia explains it thus:’cult of personality arises when a regime uses mass media,propaganda or other methods such as government -organized demonstrations to create an idealized, heroic and at times worshipful image of a leader,often through unquestioning flattery and praise. Her party president Devkant Barooah became famous with his quote ; ‘Indira is India’. Indira was irritated by media criticism and began to ignore media.She had said that the media represent 0.001 percent of the population and public opinion. Editors like B.G.Verghese who  were critical of her policies  and centralisation of power ,came under their newspaper owners’ pressure and were sacked. Her contempt for free media not unexpectedly showed up as media censorship during the emergency. However, her contribution to media development was significant.Under her instructions, the TV training was added to the Film and Television Institute in Pune in 1974 and the institution became a full -fledged visual media training facility  with full government support. The film documentary wing as well as the film development corporation for financing creative films flourished.The newspaper industry starved of news print due to global scarcity let out a sigh of relief when the government responded to its appeal for producing newsprint by government mills.
Indira Gandhi when she became PM after the sudden death of prime minister Lal Bahadur Shastri initially did not have power; it was wielded by her appointees in the party. But she acquired it by sheer dint of her determination and wielded it demonstratively. The academic literature on Power states that power is rarely given;It has to be acquired and exercised and make other feel it in action.She brought that into  full play in the months leading upto the Indo-Pak confrontation over Bangladesh. The crisis was an opportunity for Indira Gandhi to established herself as a leader to be reckoned internationally.Her face off with US President Nixon and secretary of state Henry Kissinger are well documented. The Indo-USSR 20 -year agreement for peace and friendship singed a little before the Indo-Pak war of 1971 was a diplomatic coup that unsettled both the US and China that were siding with Pakistan. This pact, according to some commentators, stopped the US from sending a contingent of its 7th Fleet into Indian ocean to brow beat India.
Many Indians love Indira Gandhi for what she stood for and what she did. Many Indians shun her memory for what she did between 1975-77.But her imprint on post-independence history of India is indelible. In the government policy area, the shadows of her polices linger though unacknowledged. Her signature was leadership.






Wednesday, 1 November 2017

Don’t Underestimate The Power a Good Press Release!

  • PRact workshop at Mumbai Press Club draws huge response



The workshop on The Art of Press Release Writing organized under the aegis of PRact – a joint platform of PRCI and IPRF – at Mumbai Press Club on the occasion of the World Communicators’ Day has evoked a tremendous response with over 60 paid delegates participating.

Communication professionals from corporate, consultancies and individual practitioners attended the workshop.
PRCI observes October 28 as the World Communicators Day since it was on this day that the world’s first press release was issued in 1906 by Ivy Lee in the US.
PRCI national president B N Kumar, who is also Executive Director of Concept PR,  kick-started the interactive workshop at which PR veteran Jitender Bhargava,  former Executive

Director – Corpcom, Air India, Journalists Gurbir Singh (former editor, BusinessWorld), Rajesh Kurup (Hindu BusinessLine) and Dharmedra Jore (Mid-Day) spoke about the importance of a good press release and how to create one.

Here are the key takeaways from the workshop:
  • A Press Release begins with a catchy headline
  • Then follow three or four bullet points that highlight key aspects of the release
  • The most important points should come in the first two or three paras, else it will be junked.
  • PR practitioners should follow the inverted-pyramid formula – the most important aspect on the top and the least in the bottom.
  • We should also remember the 5Ws-and-1H formula.
  • Newsrooms may ask ‘So What?’.
  • Hence justify the release.
  • Everybody wants the release to appear in The Economic Times and The Times of India
  • The key is get journalists interested in the release
  • News is no more about North-East-West-South.
  • What’s new makes the news.
  • Remember KISS – Keep it Short and Sweet.
  • Grammar is very important in which ever language you write a press release.
  • Use social media posting to popularize your press releases
  • Some releases on product launches may not get media attention – however hard one may try.
  • Use social media and once the post goes viral, the print medium will be interested in it.
  • Mention contacts whoich are available for media queries – and not those who happen to be on leave or travelling.
  • The idea of issuing a press release is to facilitate a journalist to write and not to harass him with irrelevant stuff.
  • Clients and bosses might want to see their press releases in key media.
  • They must be made to understand the functioning of media.
  • Media familiarization workshops for clients are a must to keep their expectations at reasonable levels.
  • Know your media well, make lists of various beat journalists, keep updating them for improved productivity since, for instance, there is no point in sending a business development story to a political journalist and vice-versa.
  • Think like a journalist.
  • Check the result of your press releases
  • Check the wires which carry your release; check for the style, presentation and the art of writing.
  • Your job becomes easier, if you follow and observe journalistic style of writing.
  • It doesn’t happen overnight.
  • But will sure happen with practice.
  • For any more queries/clarifications you can contact B N Kumar at mailbnk@gmail.com
  • He is available 24x7

World Communicators Day Focus on The Art of Writing Press Releases

  • PRCI event at Punjab University


CHANDIGARH: The School of Communication Studies at Punjab University, along with Chandigarh Chapter of Public Relations Council of India (PRCI) observed the World Communicators Day by organising a workshop on The Art of Press Release Writing October 30, 2017.

PRCI observes October 28 as the World Communicators Day since it was on this day in 1906 that the first formal press release was issued by a Public Relations practitioner Ivy Lee in USA following a train accident. It also marked the beginning of formal PR and the birth of Crisis Communications.

Dr. Archana R. Singh, chairperson of School of Communication Studies, said that such
workshops and interactive session give a practical exposure to students and help
them when they step out to work for the industry.

National Executive Committee Member of PRCI and a PR consultant C.J. Singh, conducted the workshop citing various examples for pitching the press releases for various media. He informed about various elements required for writing a press release. He informed that the release needs to be projected in inverted pyramid style. He talked about the importance of ethics and credibility for professionals.

Earlier Ms. Renuka B. Salwan, Director Public Relations, PU and PRCI National Vice
President – North, pointed out that Council is a premier non-political organisation of professionals in the field of Public Relations, Communication, advertising and many other allied services. It has been actively perusing the spread and popularity of communication and Public Relation in India with 30 chapters pan-India.

She said that press release is an important source of information for the media that helps them reach out to their readers with news where their teams cannot reach. She gave tips for building stories into news by finding a right slot in media. She urged them to blend action with issue while writing the press release.


Over 30 students participated in the workshop on press release writing.  The students were given certificates of participations.


Thoolika Lit Awards Presented on World Communicators’ Day


ERNAKULAM:  Celebrating the World Communicators Day on 31st October at Ernakulam Press Club, the Kerala chapter of PRCI, presented  the 3rd Thoolika Literary Awards.
Dr M C Dileep Kumar, former Vice Chancellor of Adi Sankara University,  Kalady, was the Chief Guest gave away the awards to noted novelist and short-story writer E P Sreekumar and Dr Mary Metilda, one of the top HRD and corporate trainers from the South. She was the former teacher and  Principal of Maharaja’s College, Ernakulam.
E.P.Sreekumar was awarded the best literature (fiction) for the collection of stories, “Adhvanavetta”, while Dr. Mary Metilda was bestowed with the best literature (composition) award for “Jeevitam Padippicha Vijaya  Mantrangal”. The winners were adjudged by a jury comprising of eminent Journalists cum Authors, Ravi Kuttikattu,  Leela Menon and Story Writer, Author Dr.K.A.Marydas.
Sreekumar said that though he had received many awards in the past, he considered  the Thoolika  Award as the most prestigious one because it was presented by a premier  organization which provides the foremost platform for PR and communications professional s with close to 30 chapters pan India.  He held the trophy close  to his heart as he concluded his speech thanking the organizers.
Dr Mary  was very emotional while delivering her thanks-giving speech. She said that she will definitely share the happiness with her students and advise them to be good communicators in life because life is all about communication, without which the world will be like an empty shell. She also said that she accepted the award with high gratitude and would cherish the same for the rest of her life.
A snapshot of Media coverage
The jury chairman  Ravi Kuttikkad, a veteran journalist and noted writer, said that it was a great opportunity for him to be associated with a professional organization like PRCI and to  head the judging committee for selecting the winners of Thoolika award particularly while celebrating the World Communications Day.
Mr U S Kutty, chairman, presided over the meeting, Mr T Vinay Kumar Secretary welcomed the gathering and Mr P K Natesh, Treasurer offered vote of thanks.  The meeting was attended by more than 50 people including journalists and well wishers of PRCI.


Monday, 16 October 2017

Are you in Indian PR Forum?

In its 12th year, Indian PR Forum (IPRF), has grown to become, the formidable source of news, views, events info, industry reports, industry story opportunities, contacts, updates etc., that you need on a daily basis. It helps over 30,000 communications professionals to be more smarter and updated. If you are in the PR industry and still not part of this growing community then you are definitely missing something very critical. IPRF has presence on Google, Facebook, LinkedIn and WhatsApp Groups as well as on Quora, Twitter and Slideshare.

IPRF on Whatsapp Group is the most active and resourceful community that helps you in real-time. The response time from members is literally less than 10 minutes. We welcome you to be part of this exciting phenomenon, if you already not part of it. Jump on, it’s not just another WhatsApp Group, it is the information power house of Indian PR industry.

To Join, please Whatsapp your Name, Designation, Company, City, Email (sharing all the required info is must to join) on 9930143550 or Email: indianprforum@gmail.com.
- Vikram Kharvi

Monday, 9 October 2017

Communication in Death

Communication does not end with death. My dad – Honorary Capt. BSRV Subba Rao (89) – who died in Hyderabad on September 25, 2017, donated his body to a private medical college through an NGO to serve the purpose of education. His cornea was taken by Vasan Eye Bank. Two persons are expected to get vision.

PS: There was another element of communication in death. In a matter of seconds, Daddy became body. Nobody referred to him as ‘He’.  All of sudden, he became it! Such is the truth of life, I guess!

For detailed piece, check: 
http://reputationtoday.in/views/communication-in-death/

Monday, 25 September 2017

Vedteran journalist, author Arun Sadhu is no more

By Kiran Thakur (Media Scene in India)

Monday, 25 September 2017

Image result for Arun Sadhu photographs
Journalist and Sahitya Academy award sinning Marathi author Arun Sadhu is no more. He breathed his last at a hospital in Mumbai early on September 25, 2017. 
He was the Editor of The Free Press Journal for a brief period. However, he was better known for the English readers for his dispatches as the special correspondent of The Statesman and The Indian Express. He began his career as a subeditor-cum-reporter of Pune’s Marathi daily Kesari in the 1960s. He, however, became the popular author with his writings in a weeklyManoos (now defunct).
Prof Sadhu shifted to Mumbai where he authored Marathi, short stories, novels and plays  His novel Mumbai Dinank was made into an award-winning Marathi movie Sinhasasan.
His reportage on several political and social issues of the 1970s when he began reporting events in Maharashtra and Gujarat forThe Statesman. He was sympathetic to the Dalit movement launched by Dalit Panther and its splinter groups.
Dr Vasant Govarikar, the former scientific adviser to the Prime Minister, invited him as the head of the Department of Communication and Journalism at the University of Pune's Social Sciences faculty in 1996-97 when he (Dr. Govarikar) was its Vice-Chancellor. A
Prof Arun Sadhu retired from the Department of communication and journalism in the year 2000. Later he continued to contribute to important English and Marathi newspapers and magazines in India. He was often invited for his comments political and social issues on the national scene.
He was elected President of Akhil Bharatiya Marathi Sahitya Sammelan. During his tenure, he took a firm stand on various literary issues.
Professor Sadhu had undertaken a UGC funded a major research project titled “Ethics & Indian Media” submitted in 2006.

He co-authored script for a movie Dr. Babasaheb Ambedkar directed by Dr. Jabbar Patel. His books include the following:

Mantrajagar
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Nivdak Katha : Arun Sadhu
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Sinhasan
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The Pioneer
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Tisari Kranti
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Yashwantarao Chavhan - Jadan Ghadan
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Ziparya
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Akshansh Rekhansh
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Bahishkrut
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Binpavsacha Divas
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Fidel, Che Ani Kranti
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Kalechi Kimaya
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Mukhavata
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Mukti
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Mumbai Dinank
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Sahakardhurin
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Shapit
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Trishanku
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