By
Jessica Davis in Marketing
Social Media Social Media Marketing
(By arrangement with SiteProNews)
Businesses simply cannot afford to ignore the power of
social media in boosting brand value. Social media allows you to connect with
your target audience in a way that was not possible with traditional media.
However, to reap the benefits of social media marketing, audience engagement
has to be consistent. You must also pay attention to what your audience is
saying about you and use those insights to improve your overall business.
However, this can’t be achieved by just opening an
account on Twitter or Facebook and posting content erratically without a clear
strategy. There is so much more to social media marketing and that’s why you
need social media tools to help you out. Here are the top 12 free social media
tools to boost your social media marketing efforts.
SocialMention
SocialMention monitors the number of mentions you receive
on a social media platform. This tool works with platforms such as Facebook,
YouTube, Twitter, and a host of others. SocialMention carries out monitoring
based on four metrics and they are strength, sentiment, passion and reach.
DrumUp
DrumUp curates relevant content for your social media
profiles on platforms such as Twitter and Facebook using several NLP
algorithms. It allows you to edit queued content and even add customized posts.
Another great feature is that it prioritizes fresh content, which means you get
the advantage of posting the latest content before anyone else. This gives you
a shot at being the first in line to go viral.
TweetDeck
The tool is optimized for Twitter and allows you to
manage and monitor every single detail of your Twitter account using a single
interface. You can even use it to customize your display. For example, you can
choose whether to display a particular column or not.
Twitter
Showdown
This free tool actually allows you to compare your
Twitter performance with other Twitter accounts. Though it might seem like an
app meant purely for entertainment and fun, it can actually help you gain
insights on how you are performing against your competitors. You can look at
data such as number of mentions, tweet timings, follower to following ratios,
and the engagement level of your tweets. The data collected can be compared
with a competitor.
SumAll
SumAll is designed exclusively for small business owners.
Apart from helping you measure and mange your social media profile on platforms
such as Facebook, Instagram and Twitter, it also connects you to services such
as PayPal, Google Analytics and 42 others at no cost whatsoever. Updates are
usually e-mailed to you.
Rapportive
Rapportive is a very unique tool that allows you to view
the LinkedIn profile of the message sender/recepient on your Gmail account. It
shows you details such as geographical location, job title, and name of
organization from the person’s LinkedIn profile. You can even follow people’s
Facebook statuses or tweets. The purpose of this tool is to help you expand
your network by connecting with people who share similar interests.
Twazzup
This is the perfect tool if you happen to be an amateur
at social media. Twazzup helps you monitor the top influencers on Twitter. All
you have to do is enter the name and Twazzup does the rest. You can also get
real time updates on them.
HowSociable
HowSociable lets you monitor your social media presence
as well as your competitors’. The free-to-use tool allows you to access up to
12 platforms that include Facebook, Twitter, Tumblr and Pinterest. It even
provides you with scores for each social media account, so that you can decide
which one is working better for you.
Postific
A relatively new social media management tool, Postific
is perfect for beginners. It has an auto-posting function for LinkedIn and lets
you operate multiple social media accounts through a single interface, which is
quite rare in other tools.
Topsy
Topsy is a great social media management tool that helps
you search for useful and relevant content on the Web. You can even sort the
content on various parameters to identify how influential an article or blog
is. It even has access to Twitter’s data stream, which means you can access
data all the way back from 2006. There is also a robust analytics feature that
allows you to determine how often you’ve been searched in comparison to your
competitors.
CircleCount
This tool is exclusively developed for Google+. You can
access continuous reports and statistics on the performance of your profile and
also on the level of influence you have. You can track down high ranking
profiles, pages, communities, and also identify posts that have been reshared
or +1ed the most. It even allows you to see the various circles that you have been
included in.
Commun.it
Commun.it allows you to create a network of influencers,
supporters, and possible customers. It tracks your followers and your
interaction to accumulate performance, which is then displayed on a dashboard.
You can study the data on the dashboard and decide on what action is to be
taken, such as responding to or thanking a customer. It also calculates the
number of interactions you’ve had and identifies followers whom you interact
with the most.
(Jessica
Davis has a keen interest in social media and content marketing, and writes
extensively about it. She represents Godot Media, a leading content marketing
firm.)
http://www.sitepronews.com/2015/04/24/12-free-social-media-management-and-marketing-tools-to-boost-your-social-media-presence/
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