And how I survived the litmus test for PR credibility!
By
S.Narendra
(Former
Advisor to PM and ex-spokesperson, Government of India)
Ceremonial
visits are normally filled with visually rich ceremonies and banquets and above
all photo ops. When the British Queen Elizabeth’s visit to India was proposed in 1993, during prime minister John
Major’s India tour, it was supposed to
be a goodwill visit filled with symbolism and sentiments for strengthening a historic partnership. But when the visit
actually happened in 1997 October, it was trailed by controversy and left a
further trail of avoidable bitterness.
![]() |
| Right to mediate in Paradise on Earth? |
The
then Labour government of Tony Blair in London had openly declared its
intention to play a mediator’s role in the Kashmir dispute between India and
Pakistan. What was more galling was that this government had claimed that such
a role falls naturally on Britain as a former ruler of the sub-continent! And
this stand was being articulated by its foreign secretary Robin Cook, who was
to accompany the Queen during her India itinerary that coincided with India’s
50th anniversary of independence. Another sore point with India was
that the Queen was arriving in India after a visit to Islamabad, where Pakistan
was bound to put the Kashmir issue in front.
Gore-Bhoot: In Delhi, the British
envoy was Sir David Gore-Booth, had not endeared himself to both the British
and the Indian media with his public pronouncements on the Kashmir issue and
his unwelcome comments on the Punjab people’s demand for a royal apology for
the atrocities committed by British officials at Jalianwalabagh in 1929. While
the British media referred to him as blumbering Sir David, the Hindi media had
begun to refer to this envoy as ‘Gore-bhoot’ (white ghost).
The
visits of ceremonial heads of states such as that of the Queen are largely
surrounded by atmospherics and high but empty diplomatese. In this case the
atmosphere was getting more and more polluted with indiscretions on both the
sides. The advance party that came to India from the Buckingham palace were
very arrogant and had obviously forgotten that India was no longer their colony.
A brief circulated by them to Indian
business persons and others who were to interact with the visiting head of
Britain contained tips like, when you meet the dignitary, address her as ‘Your Majesty’ first time and then
onwards ‘Ma’m’ pronounced as xxxx etc.
As
they say when things go wrong, they tend to go very wrong. The government was
keeping its fingers crossed and was treading very
carefully to ensure that the Queen’s sojourn passes off without more
controversy. In the meanwhile, there was news in media circles that a London based
journalist of Indian origin, Shyam Bhatia (known for his off –beat new stories)
was in the capital. He is the son of a great editor (late) Prem Bhatia whose
columns were noted for their elegance as well as insights. Senior Bhatia
belonged to a fast eroding generation of media persons who were sticklers for
facts and propriety. I had the privilege
of knowing him as an elderly friend, who
would make it a point to seek an
appointment with me every
month for a briefing. Senior Bhatia was a
contemporary of the then prime minister Inder
Kumar Gujaral as well his family friend from Punjab.
Back
to Bhatia Jr. His presence in Delhi on the eve of the Queen’s visit shadowed by
controversies and I had requested the
prime minister’s personal office to inform me if Shyam Bhatia
soiught a meeting (as he was
bound to do as a family friend) with Gujral. I learnt a few days later that
Shyam Bhatia had departed, taking this matter off my mind.
The
Queen’s arrival in Delhi was just a few days away. On not-so fine morning around 5.30, Mike Wooldridge
of BBC New Delhi bureau rang me up. He first apologised to me for phoning at
such an early hour. The foreign correspondents rarely call at inconvenient
hours unless the matter brooks no delay. Wooldridge of BBC, was indeed checking
up an important story circulating in
London. He said: “Narendraji, has the prime minister called Britain, a fourth rate
power? The Observer of London is publishing an interview of Prime Minister
Gujral, and if he has given the
interview, BBC would like to use the story. London wants me to get
confirmation’. Wooldridge also mentioned that the Observer seems to a have had a
recorded tape of the interview. I requested the correspondent for 30 minutes to
respond.
With
some difficulty the PM was woken up (as I said in my previous column he was a
late riser!) and I informed him of the interview. His first reaction was to
deny the interview. When I told him that his interview was on tape, and gave
him a gist of Wooldridge’s query to me, he seemed to be very upset.
He told me
that what he had spoken to Shyam Bhatia was not supposed to be on record. I
submitted to PM that we cannot prevent BBC from broadcasting the story, since
the Observer interview would be carried by almost all the British media. I
suggested that during the course of the day we could perhaps say, as a face
saving measure, that the PM has been misquoted. I also requested him to immediately
advice the foreign ministry about the diplomatic steps they should take for
damage control.
![]() |
| Off-the-record, On the record |
When
I returned Wooldridge’s call and told him that BBC could go ahead with the
story, he could not believe: “Sir, you are not denying it”.
Spokespersons’ Credibility: A government’s (or for
that matter any organisations’) interests are best served, if and when it helps
the Spokesperson retain his or her credibility, rather than make him defend the
indefensible. A compromised news source is not an asset either to the
organization or to the media. In the episode narrated here, if I had denied the
PM’s interview or asked BBC not to use the story, not only my credibility as a
Spokesperson would have suffered a major dent, but also any attempt to put pressure
on the media not to use a factual story would have dissuaded the
newspersons from contacting me for checking up facts or
stories.
![]() |
| The author |
Ours
is a very difficult and delicate role where we have to guard (and balance) the
interest of the organisation that we represent as well as the media person who
is our gateway to the media world. During my stint as the Spokesperson of
Government of India, I had tried to build a record of not misleading the media
as well as not to put pressure on media when their facts were correct, except
in cases where the very survival of the government was at stake or when it
involved matters of national security.
When
I took over as the Principal Information Officer and Spokesperson, I had announced
to the media that I would be available on 24x7 basis for them to check any
information relating to the government. As a result more than once (for
instance during the break-out of Surat Plague, seize of holy
shrines in Kashmir), I was woken up by agencies at the dead of night for checking
on rumours. The foreign correspondents stationed in India rarely picked up a
story relating to government from Indian media or wire agencies before
verifying its veracity from me. Because of my public announcement, no one in
media could have an excuse for not checking up information before publishing a
story (sunarendra@gmail.com).
.
.




No comments:
Post a Comment