The World of PR in City of Joy

                         10^th Global Communication Conclave attracts good traction

KOLKATA: The two-day 10^th Global Communication Conclave hosted  by Kolkata, the City of Joy, was indeed a joyous experience.

Held on January 22 -23, 2016, the Conclave had a large number of PR, media, HR, Advertising professionals, mass communication academicians and students attending.

West Bengal Minister for Women Welfare and Child Development Ms Sashi Panja was the chief guest who along other dignitaries  such as Swami Jitatmananda Maharaj, Vice President, Ramkrishna Math, lighted the traditional lamp to mark opening of the Conclave.

The Conclave paid glowing tributes to late PRCI Governing Council Chairman N D Rajpal who passed away recently. His daughter Shweta fondly recalled his memories and said he was a great family man while he was always busy with his professional commitments. The delegates observed silence as a mark of respect to the departed soul.

Conclave vice chairman and PRCI East Zone Chairman B K Sahu and organising committee chairman Ravi Mahapatra, who also heads Kolkata chapter of PRCI, welcomed the guests.

Ms Sashi Panja, West Bengal Women welfare and child development minister, who inaugurated the two-day conclave, focused on the communicators’ role in ensuring the safety of women and children.

In this context, she appreciated PRCI for complying with the Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act makes it mandatory for all organizations to have Internal Compliance Committees.

PRCI Chairman Emeritus and M B Jayaram referred to the Conclave theme – Digital Now-What Next – and stressed the need for all PR professionals to be abreast with the fast developing technology to be able to meet ever increasing communication challenges.

PRCI Governing Council chairman R T Kumar said the organization is spreading its pan-India network and at the time spreading wings globally. ORCI recently formed its UAE chapter and will soon set up units in Singapore, Malaysia, Australia, Germany and the US.

PRCI National Executive president B N Kumar disclosed that the Guest Faculty Pool set up by the Council is becoming popular among institutions teaching mass communication. PRCI will focus on skill development among upcoming communication professionals and periodic knowledge forums.

YCC Chairperson Geetha Shankar said the organization has launched a special drive to involve the student community and planned youth summits in Mumbai, Bangalore and Mysore.