The Descent of Air India - Bhargava's book is out

Air India, which once ruled the skies, is today surviving on periodic infusion of tax payers’ money. 

What led to this tragic change in its fortunes? Are our other public sector companies susceptible to a similar fate in the near future?

Jitender Bhargava, a former executive director of Air India, and a member of our fraternity has authored a book, The Descent of Air India, which elucidates the failure to rejig Air India in tune with the times, compounded with an overt reliance on the airline's past glory, impractical expansion plans and the misuse of the company's resources, rapidly leading to financial meltdown.

Bhargava in a candid account of how a series of dramatic events ran aground the airline offers a behind-the-scenes expose of submissive and indifferent chairmen, self-serving employees and union members, a step-fatherly government, who colluded in the near destruction of one of India's finest public-sector undertakings (PSUs).

The book has lessons for those serving in the government sector, particularly PSUs, that in today's competitive world they can't give in to sloth, be loath to change and demand progressively higher emoluments while remaining unproductive thereby endangering the future of their company. The book heralds a 'wake up time' for government run concerns as India envisions to be a global economic power.

How to get the book?

1. Through Amazon.in @ Rs 495 plus courier charges.

2. By writing to Mr Bhargava at jitenderbhargava@gmail.com @ Rs 400 plus courier charges.

Mr Bhargava has agreed to part his commission for PRCI members and PRapport readers!

About the author:

Jitender Bhargava is a respected voice in the aviation sector. Having served over two decades with Air India, of which thirteen years were as executive director, he has a deep understanding of the problems of the airline and the aviation industry and regularly comments on civil aviation in leading national dailies and television. Bhargava is also Chairman, Aviation & Airports Committee of the Indian Merchants' Chamber, Mumbai.