Instant
Media – Constant Challenge
It is just not enough to use the modern communication
tools for spreading messages. It is much more important to keep an eye on what
others do with those tools since negative postings get picked up and spread
faster than forest fire, writes B N Kumar, Executive Director of Concept PR
& National President, PRCI.
Anybody with a smart phone in hand is a potential
journalist. While journalists do post development related to the news, other
smart phone holders post what they see, hear and experience. For a smart (pun
intended) phone holder it does not
require even 140 characters to post something nasty like “JJ Flyover sucks” and
the message goes viral in no time. Negative postings get picked up and spread
faster than forest fire. No one viralises posts like “I love India”. Sad but
true, trolls get noticed.
Read the thought provoking column here:
http://www.exchange4media.com/digital/guest-columninstant-media---constant-challenge-b-n-kumar-concept-pr_65003.html
No comments:
Post a Comment