PR Council of Sri Lanka takes off
- Under the banner of World Communicators' Council
- PRCI actively coordinates
COLOMBO: Seeking to strengthen professionalism in communication, the World Communicators’ Council (WCC) has launched Public Relations Council of Sri Lanka (PRCSL).
The brains behind the WCC are the office bearers of Public Relations Council of India (PRCI) which has
successfully
launched unique communication campaigns.
Mr Aruna Weerakoon who is in involved in communicating with the farmers in Good Agriculture Practices (GAP) has taken over as the Director of PRCSL. Mr T S Prakash, who is the president of SriLanka India Society and Secretary of Indian CEO forum, takes an additional responsibility as the Chairman of the PRCSL.
Mr. M B Jayaram, chief mentor and chairman emeritus of PRCI, said close cooperation among communications professionals across the world would contribute to an improved understanding among the people at large.
R T Kumar, Chairman of the PRCI’s governing council, said the Council is very keen to work closely with the Sri Lankan unit on networking and knowledge sharing.
PRCI national president B N Kumar explained that the organisation has successfully implemented a novel idea of communication for social causes such as water conservation, educating girl child for empowering India, focusing on suburban train infrastructure in Mumbai and environmental issues. “We have a unique guest faculty pool drawn from across media, PR, adverting and HR for visiting colleges and universities that teach mass communication,” he said.
PRCI international director T Vinay Kumar said the WCC will soon have chapters in Malaysia, Singapore, Australia and UK.
PRCI’s young communicators’ club chairperson Geetha Shankar said the organisation is keen to promote knowledge sharing and skill development among mass media students.
Mr K Ravindran, secretary general of PRCI, said the council also focuses on communication skill development for professionals in corporates.
Mr U S Kutty, chairman of the organising committee of the Sri Lanka launch, pointed out that PR and other communication professionals have appreciated the PRCSL idea and on the need to work closely with their Indian counterparts.
Mr Weerakoon said PRCSL could learn a lot from the PRCI’s experience in India and work towards communicating the positive aspects life to the society at large.
Mr Prakash said networking and exchange of information and knowledge could lead to enhancing the professionalism among communication professionals and even heads of companies.
PRCSL hopes to involve various corporate, CEOs, educational institutions teaching communication and marketing to further its cause and meet the WCC’s mission – communicating for a better world.
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