#vrplayingwithfire: PRCI launches social communication campaign

MUMBAI: Shocked by the recent fire mishaps claiming scores of lives, Public Relations Council of India (PRCI) has launched a social communication drive, #vrplayingwithfire to focus attention on the appalling lack of fire safety in public places.

Communicators and people in general must raise their voice, use the powerful tool of media and social media to work on mass awakening about the death traps that we encounter daily, said PRCI national president and veteran media professional B N Kumar.

“Don’t we see that the restaurants, hotels, multiplexes etc that we visit have narrow passages that could be death traps in case of accidents?” asked PRCI Chairman Emeritus and Chief Mentor M B Jayaram.

The tweets being posted PRCI read: #vrplayingwithfire Do our homes, eateries, cinemas, offices, clubs, Rly stations, airports etc have fire safety norms? Raise ur voice, ask questions, post here & other platforms. No lessons learnt from past disasters? Act now, else repent later. Join @PRCINOW campaign.

Apart from various influencers, media houses and professionals, PRCI has also tagged the PMO with a plea to Mr  Narendra Modi to look into the disaster-prone areas.

“It is the duty of all of us to keep raising questions about safety of our places of work, residential and commercial complexes and so on, “ Kumar said and pointed that the interior roads of many swanky complexes in several places of Mumbai are narrow.

“Yes, everyone talks about safety at the time of disasters and forget after that. That is the tragedy of our lives,” Jayaram said expressed the hope that at least the communication fraternity would keep the issue alive and keep tweeting.

PRCI has recently conducted much appreciated social communication drives such as #missionmumbailocal to focus on the plight of suburban commuters and #IamParsikHill-IamDying for environment safety and protecting the hills on the outskirts of Mumbai

PRCI is the pan-India body of public relations, media, social media, advertising, HR, marketing professionals and mass communication academicians and students with chapters across 30 cities. It recently floated a global platform called World Communicators’ Council (WCC) with chapters in UAE and Sri Lanka.