Mumbai and even the City of 21st
Century Navi Mumbai face water crisis. Marathwada and Vidarbha farmers are
already under draught. Karnataka, Tamil Nadu, Telangana, Andhra have their own
water woes.
Media reports say Dharmasthala temple
will soon run out of water even for Abhishekam rituals. Netravati river is
drying up. Cauvery may go dry in ten years.
Bihar, West Bengal, Assam have their
own problems of either severe crisis or massive floods. Rajasthan, Madhya
Pradesh,
There is no city or State which does
not face water problems.
Water management has been one of the
worst treated subjects in the country.
We need to make a beginning. We need to
think of conserving water. Rainwater harvesting has remained only on paper.
Even the so-called STP water is drained out.
We are yet to evolve scientific ways
of recycling water. Result: we still use precious drinking water for washing
cars, bikes and auto-rickshaws and even floors and walls of our buildings.
In this backdrop, Public Relations
Council of India (PRCI) has embarked on a communication drive titled:
#JalNahinKalNahin.
Let’s all join hands and spread
awareness about saving water, more than anything else.
We would like to focus on this
all-important issue on this Environment Day.
We plan to bring out a special number
of PRCI in-house magazine CHANAKYA focusing on Water and run series on www.bizbuzzindia.com
We request all of you to send in your
contributions with your thoughts on water management by looking at these
questions:
How grave is the
situation as you perceive?
How we have failed
collectively in tackling the water crisis?
What needs to be
done?
Everyone says water has to be saved. What,
according to you, can be practically by each one of us?
Your response can be in:
100 words or
600 words
depending on your time, inclination
and interest.
Please also send royalty-free high –res
pix along with your profile picture by May 25, 2019 to mailbnk@gmail.com
We will carry select reports in
CHANAKYA special and on www.bizbuzzindia.com
Looking forward to kick-starting a
great campaign.
Yours sincerely,
Editor
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