Communication veterans guide upcoming professionals @
YCC-Vamnicon, Pune
PUNE: YCC
VAMNICOM Chapter and PRCI Pune Chapter jointly Organised a Seminar on “Importance
of Communication and Public Relations” on June 8, 2016.
Prashant Pathrabe (IIS), Director-PIB Pune and
Chairman-PRCI Pune, delivered the keynote address. Sumedh Gupt, Regional
Head-Business Development at Business Standard was the chief guest.
Er. Sanjeeb Patjoshi (IPS ADG), Director-VAMNICOM, inaugurated the event.
A new batch of students recently joined at Vamnicom, a
Government of India's premier Agribusiness Management Institute at Pune.
Avinash Gawai (National Secretary-PRCI YCC) has launched the
YCC Chapter at Vamnicom in 2013 and even since, every year new set of YCC
office bearers have been carrying on the YCC ahead.
Avinash Gawai in his opening remarks mentioned the
importance of communication and the public relations for every professional,
organisation or personal success in life.
He also expressed his gratitude to Vamnicom Director Er.
Sanjeeb Patjoshi (IPS ADG) for all his help and guidance in making Vamnicom as
the Resource Center for PRCI YCC Movement.
Er Patjoshi said in his speech that communication is an
all pervasive phenomenon today and it is very important to learn basics of
communication from experts in the field. He exhorted the students to avoid
complicated words in their written communication. The event was organized by
PRCI Pune for the students at VAMNICON.
Pathrabe said PR is an important skill which officials
and executives working in the rural areas should endeavour to learn to perform
their role more effectively said Prashant Pathrabe the Director of Press
Information Bureau(PIB).
(L to R) Mr. Sumedh Gupte (Regional Head-Business Standard), Mr. Avinash Gawai (National Secretary- PRCI YCC), Mr. Prashant Pathrabe IIS (Director-Press Information Bureau) Ministry of Information & Brodcasting, Government of India and Rhythm Wagholikar (Chairman Ycc Pune Chapter)
=====================================================================
Pathrabe stressed that in performing their basic role in
rural areas PR would be an invaluable skill as it is very useful at higher
levels in the organization. After graduating these students work in management
roles in banks, seeds and pesticide companies, cooperative institutions, agri-feed
organizations and in poultry and other related agricultural activities.
He said what is required for doing PR is the ability to
write in simple language and the ability to disseminate to media apart from the
knowledge of the development and its context. He shared the experience of doing
Public Information Campaigns in rural areas for disseminating the schemes of
central government done by the PIB. In the rural setting, he said, rapport with
local media and knowing the regional language is important.
Motivating the students for taking up communication roles
he said passion for meeting people and command over language are the two
prerequisites for being successful in this field. He said if you do it right
you would get a better response in the rural areas to your communication
activities than you would get in an urban area.
Sumedh Gupte elaborated on different aspects of
advertising as an important part of the professional message and why it was
important for an individual to market himself properly.
The informative talks were followed by a brief
interactive session. Answering questions Pathrabe said media in India has a lot
of freedom and had played an important role in bringing about awareness in the
country. To another question on the functioning of media, he said media is
being self-regulated in the country.
Mr. Rhythm Wagholikar was selected as the new Chairman of
the Young Communicators Club (YCC) of the PRCI Pune.
