#IamMangroveIamDying - CM acts on plea to check debris mafia in MMR

Maharashtra Chief Minister Devendra Fadnavis has acted swiftly on the plea made to him to check mangrove killer debris mafia and save Mumbai.

Fadnavis has referred one appeal to the Urban Development dept and another to Home Ministry.

Hopefully, we shall see some action soon.

Please check this interview to Navi Mumbai Awaaz:

And here is the text of the communiqué sent to the Chief Minister:

Hon’ble Mukhya Mantri ji:

We as a society have been systematically destroying mangroves in Mumbai Metropolitan Region. Be it in the island city, the western and eastern suburbs or for that matter Navi Mumbai – mangroves have been the target of destruction for several years now.

Debris is the inevitable by-product of construction. Debris mafia has been recklessly and rampantly killing mangroves by dumping the construction waste along the creeks and the sea.

Now, an astonishing fact has come to light. The government infrastructure projects neglecting mangroves and wetlands.

In Uran area, we found massive destruction of mangroves and the Regional Forest Officer himself has confirmed the killing of as many as 4,500 plants in 4.5 hectares. Local residents have named JNPT SEZ for the rampant killing of mangroves.

Even a school student having EVS as a subject would tell us the importance f mangroves for the protection the City’s environment, the coastline and for maintenance of bio-diversity.

Yet, none cares. Sad. Very Sad.

Have we forgotten the Chowpatty and Mithi floods?

Do we have to wait for another tragedy to realize and then plan steps to protect the mangroves?

The various officials will tell you that the mangrove re-plantation is nothing but a sham. Mangroves cannot be grown on rocky areas. They need natural surroundings.

Through this petition, we request you to look into the issue of ecological destruction and come out with a clear cut policy to protect environment – be it mangroves, rivers, wet lands or even the hills. Parsik Hill, as we have pointed out earlier, has been the victim of reckless quarrying for four decades.

Thank you.

With regards.

B N KUMAR – Editor, www.thenatureconnect.com

RAF to protect mangroves? CM acts on greens suggestion to protect Mumbai coast

Watch NMTV special with BNK

MUMBAI: Swiftly acting on a suggestion from environment activists to deply a Rapid Action Force (RAF) along the Sion-Panvel highway to check mangrove killing debris mafia, Chief Minister Devendra Fadnavis has asked the Home Department to look into it.

“We received a mail acknowledging our suggestion and appeal to preserve mangroves and check the rampant dumping of debris on mangroves,” said social communication activist B N Kumar, whi si also the governing council chairman of PRCI. The CM’s mail said the Home Department has been asked to take further action, he said and appreciated Mr Fadnavis for his prompt action.

Environment focused website thenatureconnect.com headed by Kumar and NGO Shree Ekvira Aai Pratishtan (SEAP) have sent a joint mail six days ago along with a photograph of debris dumped on mangroves on the creek at Vashi, in a stone’s throw from the toll Naka, to the Chief Minister six days ago.

“This was in continuation of our campaign against the systematic and reckless destruction of life-saving sea plants by debris mafia in Mumbai Metropolitan region (MMR)” said Nandkumar Pawar of SEP.

Debris is an inevitable by-product of construction. But what is a matter of serious concern is that debris mafia has been rampantly killing mangroves by dumping the construction waste along the creeks and the sea. The government could plan to set up a Rapid Action Force to check debris mafia and take stringent action against the culprits, the mail to the Chief Minister said.

Calling for responsible disposal of debris, Kumar said the various landfill sites could be chosen for dumping debris, not certainly the mangroves

The missive to the CM also drew the government’s attention to the massive destruction of mangroves in Uran area and pointed out that the Regional Forest Officer himself has confirmed the killing of as many as 4,500 plants in 4.5 hectares. Local residents have named JNPT SEZ for the rampant killing of mangroves.

Asking whether we have forgotten the Chowpatty and Mithi floods, the activists asked:  “Do we have to wait for another tragedy to realize and then plan steps to protect the mangroves?”

Who moved the Media Cheese?

BOOK REVIEW: By S Narendra

Who moved the Media Cheese?

Who engineered the demise independent media ?

Often, we all hold technology, the Internet and the ipads responsible. A new book by the senior editor of the New Yorker magazine Ken Auletta has traced the real culprit-that is you and me, the media audience, who gained control over what they want to hear or see. And also, we prefer content without payment. That’s available aplenty online thanks to Google, Facebook and multitude of other cyber platform. Combined,  they are the ‘frenemies’, meaning most of us who want content without payment and free content providers on digital platforms who working against the survival of  free and independent  media.

The TV remote control with its fast forward button, DVR began  the trend of  enabling audiences to skip advertising. As such, they broke a key link in free market capitalism.The author of the book under review, KenAuletta closely studied media and communication and wrote a regular magazine column under the title; ‘ Annals of Communication .According to him, advertising is a short- hand for marketing and consumption  that  connects supply and demand, the invisible hand  that  is supposed under pin the free market capitalist economy. The media (newspapers, TV, Radio, entertainment, quality news Journalism, information industry) vitally dependent upon advertising thrived when they served as channels connecting audiences and consumers.

According to credible guesstimates, at present advertising globally (that is total marketing and selling activity including formal advertising) is worth $2 Trillion. A  London based 2015 study of advertising showed that in US each dollar spent on advertising created19dollar in sales and supported 67 jobs in many sectors. It predicted that by 2019 advertising would kindle 16 percent of all economic output. It is estimated that advertising directly employs about a million people worldwide. Such a vital sector was set on a new course initially by TV remote control  that  grew into an irreversible  consumer habit in the digital age that equipped audiences with ad-blocking software.

Another tectonic shift was occurring in the advertising agency business itself. The firms marketing products and services and their advertising agencies traditionally worked in close collaboration in furthering businesses. It was a relationship based on transparency and trust. When the digital media came to dominate and d people’s information consuming and buying habits, the media fragmented as never before. This had a profound impact on ad agency- client relationship. Uncertain of the outcome from advertising expenditure, clients began to squeeze agency fees and profits and enforce greater accountability for ad expenditure ;on the other hand, agencies started  bulk buying of media space  across media at one price and reselling them to clients at a higher price. Such practices further eroded the agency-client trust. As profits came down, advertising agencies were unable attract talent and  adequately service the clients.

Giant digital platforms like Google, Facebook, Snapchat and many others transformed themselves into both advertising platforms and gained access to humongous amounts of consumer data and insights. This enormous advantage put to greater advantage by offering advertising services directly  to clients where in they were able to customize message to individual consumers.  Another development was that the agencies were walled off from gaining access to audience data garnered by  Google and the  rest. No doubt big advertising conglomerates have developed their own data bases and deployed big data analytics to compete and serve clients, but they could never hope to match the levels attained by digital platforms.

The revolutionary shifts in media scene and audience’s habits impacted entertainment, information and news media, especially independent and quality Journalism in many ways. Traditionally, independent news media and content was principally supported by advertising. As audiences moved to other platforms, advertising also moved. As if that blow was not enough, the digital platforms like Google, Yahoo and Facebook offered content free in exchange  of the users sharing their personal information with them. Google is in a position to offer content ‘free’ because 87 percent of its $ 80 billion revenue, for example, came from advertising. Facebook’s  $ 27 billion was also from advertising.

The power of digital media is increased in an unprecedented way by the spread of mobile phones, now estimated to number about six billion. Nearly half of them or more are smart phones with enormous computing power, tracking their users every move and capable of situational marketing. The mobile embedded artificial intelligence tools like digital assistants have machine learning  capabilities that have capabilities for filtering messages. On the one side, such capabilities empower both marketers and consumers, while on the other they work against competition and choice , of content and consumption of products and services.

Quoting from the book Attention Merchants, the author draws attention to another serious issue. The people’s eyes are riveted to electronic screens connected to the Internet. By demanding  free content accessed through the Internet, consumers without realizing it invitee more intrusive ads and receive inferior journalism (including fake news).The digital platforms  like Google, or Amazon are converting themselves as all purpose platforms like China’s Tancent. This Chinese platform connects 800 million users, who spend  daily at least one hour on its site including We Chat. The company offers multiple services with one app, enabling people to chat, shop, pay. It handles daily 500 transactions, employing 300 million credit cards that link 300,000 stores.  Tancent’s one app,  combines the varied functions of PayPal, Facebook, Uber,  Amazon, Netflix, Expedia and countless others.

The reviewer: Ex-Spokesperson
Govt of India & adviser to ex-PMs

Where is advertising headed now and in the future? 

Here is some idea. In the most advertised US market, in 2016 the total advertising spend was more than $200 billion. The digital advertising showed double digit growth, soaring from $83 billion in 2017 to $129 billion in 2021.Digital advertising spending surpassed TV for the first time in 2016, and this gap is likely to widen by $10 billion every year. Mobile will be the main driver of this growth, comprising over 73 percent of digital growth.

Gurbir elected Mumbai Press Club prez

Jore Chairman. Poll rivals vow for team work!

Bury the hatchet! Bitter rivalry of pre-poll campaign forgotten, Dharmendra Jore (left) & Gurbir Singh vow to work together in the interest of the Press Club. Pic: BNK

HERE ARE THE FINAL RESULTS SHEET.

Total number of votes polled: 694

PRESIDENT

Gurbir Singh has been declared elected President. 

Gurbir Singh: 390 votes

Bharatkumar Raut: 287 votes

Invalid: 18 votes

CHAIRMAN

Dharmendra Jore has been declared elected Chairman. 

Dharmendra Jore: 440 votes

Vilas Athavale:  232 votes

Invalid: 24 votes

VICE CHAIRMAN

Chandramohan Puppala has been declared elected Vice Chairman. 

Chandramohan Puppala: 304 votes

Samar Khadas: 288 votes

Sanjeev Kumar Shukla: 71 votes

Invalid: 31 votes

SECRETARY

Lata Mishra has been declared elected Secretary. 

Lata Mishra : 396 votes

Kalpana Sunil Rane: 270 votes.

Invalid: 28 votes

JOINT SECRETARY

Ashish S. Raje has been declared elected Joint Secretary. 

Ashish S. Raje : 374 votes

Nilesh M. Dave: 282 votes.

Invalid: 37 votes

TREASURER

Varun Singh has been declared elected Treasurer. 

Varun Singh: 341 votes

Om Prakash Tiwari : 319 votes.

Invalid: 34 votes

Press Club poll campaign at its feverish pitch

MANAGING COMMITTEE

The following 10 candidates have been declared elected to the Managing Committee (with number of votes polled):

1.       Santosh S.Andhale               447

2.      Mrityunjay Bose                    419

3.      Prashant H.Nadkar              382

4.      Prakash Akolkar                   371

5.      Sachin Ramesh Haralkar      367

6.      Mayuresh Ganapatye            318

7.      Pravin Kajrolkar                   316

8.      Abhimanyu Shitole               295

9.      Prashant K. Nakwe              292

10.   Kalpana Sunil Rane              287

Invalid Votes: 18 (So, we have invalid votes in Press Club election?!)

Jatin Desai                                         Haaris R. Shaikh

Returning Officer                             Deputy Returning Officer

Breaking News from Mumbai Press Club! Campaign fever hots up, elections on July 31

It's Gurbir Singh Vs Bharat Kumar Raut

 Like in the general elections, Progress and Inclusive Development are in focus at Mumbai Press Club biennial elections as battle lines are drawn between two panels headed by veteran journalists Gurbir Singh (Progressive Democratic Alliance) and Bharat Kumar Raut (Journalists United).

The poll will take place at the Club premises on Tuesday, July 31 and the campaign has reached its feverish pitch as candidates from both the camps using social media and physical contacts to woo the voters.

Jatin Desai is the Returning Officer and Haaris R. Shaikh, the Deputy Returning Officer.

Here are the panels vying for control of the premier journalists’ organization.

WHAT THEY PROMISE…

PRapport presents claims and promises of both the sides for judgment by the media fraternity:

PDA

Journalists United

The elections are upon us again, and we have to make the correct choice to secure our club’s future. From a dump in the late 1990s with barely 200 members, we are today a force to reckon with over 2,000 members. The crucial link for this progress has been a group of dedicated journalists that include Gurbir Singh, Rajesh Mascarenhas, Kumar Ketkar and many others. Some of the key milestones in the Mumbai Press Club’s march have been: Successful Housing Scheme that created ‘Press Enclave’ for 250 journalist families at Pratiksha Nagar in 2010 after 7 years of dedicate New, renovated Press Club building inaugurated in 2007 with Media Centre, modern dining hall and terrace sit-out. The RedInk Awards which have grown over 8 years to become the biggest professional recognition for journalistic writing in the country, and have earned a surplus for the club every year. Standing up for journalists rights as in cases like the Charu Deshpande Case and reaching a Rs 30 lakh settlement with the Tata Group for the attack on photographers at Bombay House. However, most of us might have observed that there has been a slowdown in work there are serious shortcomings which have not been addressed by the existing Managing Committee over the last 2 years: The deteriorating quality of food services has impacted revenues and usage negatively. The Building Construction plan which has all BMC permissions has not moved forward. Lack of discussion and debate on media and industry is a matter of concern. We hope to address these and other important issues if you repose your confidence in us: A clean and hygienic Press Club with a wide choice of food and beverages. To ensure quick progress on the construction of a new Press Club Building. Free wi-fi facilities for all journalists and improved media centre. Make the Press Club a ‘Knowledge Centre’ for media debate. Ensuring the safety and security of our members.

Over the years you have reposed your faith in our team with an overwhelming majority to help the Press Club become an organisation that all of us can be proud of. Some highlights: Conduct of health camps that benefited over 500 members. Signing the club's lease agreement which had been pending for the last 25 years. Organising debates on several burning issues More women becoming part of club’s activities thanks to the various women’s issues being taken up Providing hassle-free work environment in the media room with high-speed broadband connectivity and setting up of professional service and maintenance facilities for photo-journalists. Providing top-line entertainment. For instance, Indian Premier League cricket and World Cup football was broadcast live on high-definition screens. Patenting the Redink Awards, which is amongst the most credible media awards in the country We still have miles to go. Once again we seek your support in this journey. Please, vote for Journalist United because we are: JOURNALISTS UNITED FOR PROGRESS We have plans to introduce regional and international fellowships for our members. Increase participation of women media professionals by having dedicated activities for them. We intend to bring more space/land for the club JOURNALISTS UNITED FOR WELFARE We intend to tie up with various private hospitals in Mumbai to bring affordable health care for members and their families; Special health packages for members above 60 years and women members and their mothers.  JOURNALISTS UNITED FOR CHANGE We are keen on rationalising food and liquor charges; Improve the food menu; Provide dedicated studio-like set up for TV journalists JOURNALISTS UNITED FOR FUN We propose to have ‘Happy Hours’ for women members; Celebrate the golden jubilee of the club in a grand manner; Organise various annual sports tournaments

Watch this space for results on July 31.

Social Communication is vital part of PR - PRCI, Concept PR show how

PRCI campaign wins SVUS PR World Gild again this
Year, under Agency Achievement category

Veteran media professional B N Kumar, popular as BNK24x7, credited for launching a novel concept called Social Communication. He has thus acquitted a new tag – Social Communication Activist. Vikypedia talks to BNK, Executive Director of Concept PR and Governing Council Chairman of Public Relations Council of India (PRCI), on his new experiment which has won a national and two international honours – Fulcrum Award: Consultancy Professional – Not For Profit and two SVUS PR World Gold awards.

Question: Congratulations BNK on winning the SVUS PR World gold for the second time. What was all this about?

For details, click: http://www.vikypedia.in/social-communication-vital-part-pr/

PRCI partners Communex 2018 in Mumbai

• Corporate Communication & PR SUMMIT  to be held on August 9 & 10 
• http://www.communex.in/register-now/          

PRCI is happy to announce that it is partnering the Communex -2018 – www.communex.in -  to be held in Mumbai on August 9 & 10, 2018.

The event will feature some of the most influential voices in corporate communication and will report how communication professionals will find their way and advise executives in turbulent and uncertain times.We live in a time of improbability – with a volatile political scene, and intensified scrutiny and activity of stakeholders across the spectrum. More than ever corporations now need the direction of communication executives to make decisions on how to successfully communicate corporate values during times of political and cultural instability.

Communication strategies are vital for organizations for refining the corporate image and achieving strategic goals. The PR summit will bring spotlight on the, innovative insights, ideas, practices and the radical changes in marketing, public relations, communications, advertising and media technologies. There has been an upheaval from a traditional to a modern way that utilizes new tools for development of marketing and public relations industry and opportunities for improvement to keep pace with the change. The summit covers a wide range of topics that will influence business decisions.

About PR Industry

The public relations (PR) industry grew 18% to touch Rs1,315 crore in FY2017, according to a report titled ‘State of the Industry Survey 2017’ by the Public Relations Consultants Association of India (PRCAI). Actionable approaches that leverage the strengths of public relations, communication, marketing and branding professionals, while bridging internal silos to achieve more profound results! Today’s communication professionals need an understanding of big data and analytics, social media, social business and community management; the ability to create content across multiple platforms and channels; and to tell authentic brand stories to consumers and other critical audiences.

The role of the corporate communications leader is undergoing dramatic changes, with responsibilities growing broader and deeper than ever before. Corporate affairs officers are now shouldering an increasing mandate to act as high-level strategic advisors to CEOs, and frequently serve as members of the senior leadership teams offering insights and business direction.

In today’s frenetic and intensively competitive global market, it’s increasingly critical that the corporate affairs function make deeper contributions within the C-suite inner circle, and be ready to strategically advise in times of crisis and scrutiny. The Summit is about positioning communications as a central leadership function in your organization.

#PotholesRforever, Mumbai Much Much to Maha CM Fadnavis

https://www.change.org/p/devendra-fadnavis-potholesrforever-%E0%A4%85%E0%A4%AE%E0%A4%B0-%E0%A4%B9%E0%A5%8B%E0%A4%A8%E0%A5%87-%E0%A4%95%E0%A4%BE-%E0%A4%B5%E0%A4%B0%E0%A4%A6%E0%A4%BE%E0%A4%A8?recruiter=29763990&utm_source=share_petition&utm_medium=copylink&utm_campaign=share_petition

#SaveParsikHills gets a boost

The Times of India 07-07-2018

Happy to see Navi Mumbai Municipal Corporation restoring greenery on quarry-ravaged Parsik Hills. Its a big boost to our campaign -  #SaveParsikHills

#IamMangroveIamDying: Join our Social Communication Campaign

Say 'No' to discrimination - Bengaluru PRCI-YCC celebrate Daughters’ Day

#Shakti4Beti draws wide applause

BENGALURU: Celebrating Daughter’s Day on Sunday with the theme #Shakti4Beti in memory of Kalpana Chawla the Indo- American NASA astronaut who died in the Space Shuttle Columbia Disaster, PRCI-YCC felicitated six young women achievers awarded scholarship to a girl student from economically backward section.

Social activist Dr. AkkaiPadmashali, fitness expert Wanita Ashok, playback singer Supriya Lohit, police constable Archana, Pragati TV, head of operations, Shilpashree, and head of marketing & exports, Peenya Industrial Gases Pvt. Ltd Laksmi Pillay, were presented awards for being women achievers.

Awardees Dr.Akkai Padamashali & Supriya Lohit

Scholarships were awarded to Hirshita who scored 93.12% in SSLC and financial assistance was extended to Nishanka B.R., a Press Club office helper.

The event was organized by  Public Relations Council  of India (PRCI) and Young Communicators Club (YCC), who have been holding this event for the past seven years. 

This year, PRCI and YCC launched a movement called ‘Swabhiman’ to empower the girl child. Swabhiman is a non-violent movement to empower women through Public Relations.

Well-known poet and Lyricist Dr Doddarange Gowda, a Padmashree awaredee, Dr. N.S Leela, the driving force behind Agastya Foundation Connecting the Dot an Organisation taking science to rural India and forging new educational methods aiming to bring about a change in the pattern of education, spoke.

PRCI-Bengaluru also launched its house journal VAAGMI. 

Dr Gowda, a Padmashree awaredee, said society should not discriminate women. Both male and female are interdependent. It is sad to see the discrimination rising even at high levels in the society. He likened woman to a doctor of the family as she take care of the family’s health. Her presence is seen in every walk of life – from the sky to the earth, he said.

Skit by Cauvery Kanya Gurukulam students

Dr. N.S Leela asked the society to stop thinking that a woman is dependent. The voice of women power is reaching its new heights. We require these type of events and programmes to make the presence of womanhood felt, she said and appreciated the awardees belonging to different fields.

Dr. Akkai is a male-to-female Transwoman, social activist. Her journey is one of courage and determination. From begging on the streets and participating in sex work for two square meals a day, she is now an activist that has inspired many.

Padmashali has filed a petition in the Supreme Court of India against Section 377 stating that the colonial law is in violation of the constitutional rights as well as the 2014 National Legal Service Authority judgment. She was invited by the International Bar Association to speak about the legal rights of sexual minorities, in a conference held at Tokyo in October 2014. She is the first transgender person to receive an honorary doctorate from the Indian Virtual University for Peace and Education.

Constable, Karnataka State Police posted at Electronic City Police Station, Bengaluru, Archana showed exemplary humane concern by breastfeeding an abandoned child on May 30th, 2018. The newborn was found by a rag-picker at a construction site, stuffed in a plastic bag with his umbilical cord twisted around his neck. This simple act by a young mother of a three-month old baby demonstrated her courage, strength and hope for all of us.

Team PRCI-YCC Bengaluru

Mr MB Jayaram, Chairman Emeritus and Chief Mentor of PRCI expressed gratitude to all guests for participating in the event. He also mentioned that daughters are our pride to our nation and equal opportunities have to be given to them. Empowering the girl child would bring a positive change to the society.

Dr LataT S, Chairperson PRCI Bangalore  explained that through the Young Communicators Club (YCC), the youth wing of PRCI, the organisation holds seminars, conferences, workshops and internships. 

A skit by 17 girl students from Cauvery Kanya Gurukulam of Srirangapatna and a play SEE ME AS WE by Acharya Institute of Graduation Students were the other highlights of the event.

#Shakti4Beti campaign was launched in 2016, urging Prime Minister Narendra Modi to declare 1 July as Daughter’s Day in memory of astronaut Kalpana Chawla. This campaign falls in line with the Union government’s campaign ‘BetiBachaoBetiPadhao’ to communicate the issue of security of the girl child. PRCI has been trying to create awareness about such an empowerment of girls and women.